Automatic Hair Curler Market Size - By Product Type, By Material, By Barrel Size, By Price, By End User, By Distribution Channel Analysis, Share, Growth Forecast 2024 - 2032

Automatic Hair Curler Market Size

The global automatic hair curler market was valued at around USD 3.1 billion in 2023 and is estimated to grow at a CAGR of around 5.1% from 2024 to 2032. Automatic curlers are popular for their ease of use and time efficiency. They deliver consistent results, appealing to busy individuals. As disposable incomes rise globally, consumers are more willing to invest in high-quality personal care products, including advanced hair styling tools. The growing focus on personal grooming and beauty trends also drives the adoption of innovative styling tools.
 

Additionally, rising consumer spending on premium hair care and grooming products is boosting the automatic hair curlers market. Additionally, the trend towards at-home beauty treatments and the influence of social media on beauty standards further fuel this demand. The market is also benefiting from technological advancements that make these tools more user-friendly and efficient. For instance, the Gee Hair survey reveals that UK adults spend over USD 496 annually on hair and beauty products, averaging USD 41.49 per month. Women spend more, at USD 47 monthly, compared to men's USD 36.53.

The automatic hair curler market is highly competitive, with numerous brands vying for consumer attention. This saturation landscape makes it difficult for new entrants to establish themselves. Advanced features like programmable settings and automatic mechanisms enhance user experience but can also introduce reliability issues, potentially affecting customer satisfaction and brand reputation. Additionally, counterfeit products pose significant challenges, impacting both consumers and legitimate businesses. These counterfeit curlers often lack essential safety features and quality control, leading to risks such as electrical hazards, overheating, and deficient performance that can damage hair. Companies that effectively manage these challenges and capitalize on market opportunities better positioned to succeed in this competitive market.
 

Automatic Hair Curler Market Trends

Technological advancements have revolutionized the hair styling industry, introducing innovative appliances that enable users to achieve salon-quality results and prioritize hair care from the comfort of their homes. Moreover, the market has seen a surge in demand for appliances that offer multifunctionality and convenience. Consumers now seek products that not only style but also protect and nourish their hair. This shift has led to the development of tools with integrated hair care technologies, such as ionic conditioning and ceramic coatings, which help maintain hair health while styling. Retail strategies have also adapted, with a growing emphasis on online sales channels and personalized shopping experiences. These changes reflect a broader trend towards customization and consumer empowerment in the hair styling market.
 

For instance, is the VEGA K-Glam 3-in-1 hair styles, designed for women. It combines the benefits of keratin with five adjustable temperature settings, ranging from 130?C to 210?C, allowing users to style their hair in three distinct ways. As a result, current trends highlight the dynamic evolution of the market, driven by technological innovations, consumer demand for personalized and health-centric products, and evolving retail strategies.
 

Automatic Hair Curler Market Analysis

Based on the product type, the market is categorized into corded hair curler and cordless hair curler. In 2023, cordless hair curler accounted for the revenue of around 2.4 billion and are projected to expand at a CAGR of 5.5% during the forecast period.
 

In recent years, cordless hair curlers have surged in popularity due to their unmatched convenience and portability. By eliminating cords, these tools empower users to style their hair anywhere, free from the constraints of power outlets. This convenience makes cordless hair curlers appliances particularly favored for travel and quick touch-ups. Beyond convenience, cordless hair curlers enhance safety. Users no longer risk tripping over cords or yanking them from sockets. Many cordless models feature rechargeable batteries, sparing users from disposable batteries and promoting environmental sustainability by reducing waste.
 

Artificial Intelligence (AI) is revolutionizing the hair curler industry, offering personalized recommendations that elevate the styling experience. AI-driven curlers use algorithms to analyze data on a user's hair type, texture, and preferred style. This analysis leads to tailored suggestions on temperature settings, styling methods, and product choices.
 

In addition, corded curlers remain a staple for many professionals, praised for their consistent performance. Consumers who prioritize reliability over portability often prefer corded curlers models.
 

Based on the material, the automatic hair curler market is categorized into ceramic, tourmaline, titanium, and others. The ceramic segment held around 47% of the total market share in 2023 and is anticipated to grow at a CAGR of 5.4% during the forecast period. Ceramic is a popular material for curling wand barrels, offering users greater control and suitability for all hair types. The ceramic material emits negatively charged ions that interact with positively charged ions to protect hair. Advances in ceramic technology, such as dual ceramic or 3D ceramic coatings, enhance heat retention and further safeguard hair from damage.
 

Titanium plates heat up quickly and maintain hot temperatures longer, making them ideal for thick, coarse, or curly hair that needs more heat to straighten. Tourmaline, a newer addition to curling wand materials, works similarly to ceramic. It evenly distributes heat and reduces the risk of heating damage. Tourmaline also releases more negatively charged ions than ceramic, offering additional protection for hair.
 

North America represents the global automatic hair curler market with a market share of around 34% in 2023 and anticipated to grow with a CAGR of around 4.9% during the forecast period. Technological advancements, consumer demand for convenience, and rising disposable incomes are driving the growth of the North American market.
 

Consumers increasingly prefer easy-to-use styling tools like automatic hair curlers. Consumers seek products that save time and deliver professional results at home. With personal grooming and self-care gaining importance, there is a strong focus on advanced hair styling tools that offer customization and efficiency. Data from the Washington State Department of Corrections shows Americans spend an average of $28 monthly on makeup, $34 on haircuts, $15 on hair products, $11 on hair removal, $23 on moisturizing skincare, and $17 on anti-aging treatments. These figures highlight the significant investments in beauty and personal care, driving market growth. Additionally, features like smart controls, customizable temperature settings, and rapid heating technologies are boosting consumer interest in automatic curlers.
 

As a result, North America's market is growing rapidly, supported by technological innovations, convenience, and rising disposable incomes. Trends such as cordless models, a focus on hair health, and smart technology integration are shaping the market.  
 

North America: In terms of the country, the US dominates with an overall market share of around 79% in the North America automatic hair curler market owing to its large consumer base and high spending power. The U.S. market shows a strong demand for innovative, technologically advanced hair styling tools. Consumers seek features like smart technology, customizable settings, and rapid heating. Additionally, the trend towards healthier hair care options is driving the popularity of products that minimize damage.
 

Europe: The Europe market with a market share of around 30% in 2023 and anticipated to grow with a CAGR of around 4.6% during forecast period. Key trends emphasize innovation, quality, and versatility. The growing importance of e-commerce and online retail channels is boosting the market in Europe. Online platforms offer a wider range of products and competitive pricing, attracting more consumers.
 

In terms of country, Germany is dominating the Europe automatic hair curler market in terms of market share of around 19% during the 2023. Germany is experiencing notable growth in this market, supported by a strong economy and high consumer spending on personal grooming products. The country's robust economic conditions enable consumers to invest in premium hair styling tools.
 

Asia Pacific: The Asia Pacific market with a market share of around 27% in 2023 and anticipated to grow with a CAGR of around 5.9% during forecast period. The Asia Pacific region is seeing dynamic growth in the market due to varying consumer preferences, economic conditions, and market trends across different countries. Countries like China and India are witnessing increased demand due to rising disposable incomes and urbanization.
 

In terms of country, China is dominating the Asia Pacific automatic hair curler market in terms of market share of around 32% during the 2023. Rising interest in personal grooming and beauty and rising disposable incomes are driving demand for advanced personal care products, including automatic hair curlers.
 

Automatic Hair Curler Market Share

In 2023, key players in the market, such as Conair, Dyson, John Paul Mitchell Systems, Revlon, and Spectrum Brands, held a combined market share of 12-15%. The market is highly competitive, with brands targeting various segments. Leading manufacturers like Dyson and Philips focus on innovation, integrating advanced technology and smart features. Brands such as Revlon and VEGA cater to mid-range and budget segments, offering affordable yet functional products. Companies like Conair, Spectrum Brands, and Geepas use extensive distribution networks to ensure wide market reach and accessibility.
 

Automatic Hair Curler Market Companies

Major companies operating in the market include:

• Braun
• Conair
• Dyson
• Geepas
• Hot Tools 
• Jemella
• John Paul Mitchell Systems
• Jose Eber Beauty
• Koninklijke Philips
• NUME  
• Revlon
• Spectrum Brands
• VEGA 
• Wahl Clipper
• Wella Operations

Automatic Hair Curler Industry News

• In December 2023, Remington introduced two new tools in its ONE Collection, the flat iron + curler and the multi-style hair dryer. Both feature advanced technology to prevent heat damage. The flat iron + curler easily switches between functions with the flexi cover Sleeve. Its dual heat system allows the one ¼" plates and barrel to heat separately, reaching 300°F to 450°F in just 20 seconds.
   

The automatic hair curler market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Product Type, 2021 – 2032

• Corded hair curler
• Cordless hair curler     

Market, By Material, 2021 – 2032

• Ceramic
• Tourmaline
• Titanium
• Others (metal etc.)

Market, By Barrel Size, 2021 – 2032

• Up to 1 inch
• 1 to 1.5 inch
• 1.5 to 2 inches
• Above 2 inches

Market, By Price, 2021 – 2032

• Low
• Medium
• High

Market, By End User, 2021 – 2032

• Individual
• Professional    

Market, By Distribution Channel, 2021 – 2032

• Online
  • E-commerce sites
  • Company website 
• Offline
  • Specialty stores
  • Mega retail stores
  • Others  

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa