Augmented Reality Packaging Market - Technology, End Use Industry– Global Forecast, 2025 - 2034

Augmented Reality Packaging Market Size

The global augmented reality packaging market size was valued at USD 357.6 million in 2024 and is estimated to grow at a CAGR of 6.4% to reach USD 658.7 million by 2034. The growing emphasis on brands optimizing consumer experience at the point of sale is the key driver of market growth.
 

AR packaging offers brands an interactive and dynamic platform to connect directly with consumers at the point of purchase. AR packaging is printed with a trigger usually a QR code that, when scanned, gives consumers a digital experience. For instance, in 2023 by combining AR technology Coca-Cola introduced a limited-time Coca-Cola 3000 Zero Sugar beverage, with packaging and flavor profiles. To support the digital experience the cans contained QR codes that when scanned took customers to a special website that gave them a preview of what life in the year 3000 would look like, according to AI forecasts. The campaign was designed to reinforce the company leadership in experimental marketing.
 

Adding interactive elements to packaging such as animations and product demonstrations can amplify customer experiences and foster loyalty to brands. Such initiatives motivate customers to interact with numerous product details and brand stories. This leads to better retention along with deeper connections with consumers.
 

According to Statista the global e-commerce market which was valued at USD 3.7 trillion in 2024 is growing at a significant rate and is expected to reach a market size of USD 5.8 trillion by the end of 2029. This rise of e-commerce is supporting the growth of the augmented reality packaging market as companies integrate AR into their packages to enhance the interface of shopping online and in person. Augmented Reality (AR) helps the shoppers envision the product in the item’s actual environment, thus giving them a better perception of the product even before the purchase. This added ability lowers uncertainty, and returns, and improves customer satisfaction during online purchases, making AR packaging a useful asset for e-commerce platforms, which is the key reason propelling the market growth.
 

Advanced smartphone penetration and improved software applications of augmented reality (AR) technology have made AR experiences more accessible and user-friendly. The development of devices that support AR enables businesses to use AR packaging strategies more efficiently, reaching a wider audience and increasing consumer interaction with the brand. For instance, according to Statista the consumer and enterprise AR glasses market was valued at USD 6.4 billion in 2024 and is expected to increase by 50% by the end of 2025.
 

To capture market leadership, AR technology providers for packaging should strategically focus on advancing their R&D capabilities and forging robust partnerships with major brand owners and packaging firms. Moreover, such partnerships will enable co-marketing initiatives, shared resources, and risk mitigation, all of which can accelerate market adoption and create a competitive edge.
 

Augmented Reality Packaging Market Trends

• Innovative brands are transforming packaging into a narrative canvas through AR-powered storytelling. Instead of traditional static packaging, companies are now creating interactive narratives that engage customers on a deeper emotional level. For example, Jack Daniel’s Tennessee Whiskey exemplifies innovative market engagement through augmented reality. The brand has introduced an AR application that transforms traditional bottle labels into interactive, pop-up dioramas, offering consumers an immersive storytelling experience. By scanning the label, users are seamlessly introduced to the brand’s rich 150-year heritage and the intricacies of its whiskey-making process, elevating the standard product experience into an educational journey.
   
• This dynamic approach allows companies to connect with their audience by sharing behind-the-scenes insights and creating memorable, shareable experiences that elevate brand identity and foster lasting customer relationships.
   
• Brands are embracing 3D product visualization to provide a deeper, more tactile connection with their products. By incorporating detailed, interactive 3D models into their packaging, companies can now offer consumers the ability to examine products from every angle before making a purchase.  For instance, IKEA’s app, IKEA Place, allows users to place 3D models of furniture in their space, giving them a real-time view of how the product would fit and look in their home.
   
• This innovative trend is not only enhancing the shopping experience but also reducing return rates by setting more accurate expectations through immersive product demonstrations.
   
• Companies are increasingly leveraging web-based AR to create interactive experiences. Major brands are now integrating AR directly into their websites and packaging designs by using QR codes and in-browser AR tools. For example, The Coca Cola mobile app and on-pack QR codes provide a gateway to the Share a Coke digital hub, where fans can customize Coca Cola packaging with additional names and access the “Share a Coke Memory Maker,” an interactive digital experience to create personalized videos with their own content and memes to share. This approach streamlines the user experience by helping brands gather instant feedback and boost online engagement through social sharing and interactive promotions.
   

Augmented Reality Packaging Market Analysis

Based on technology, the market is divided into machine learning, marker-based AR, markerless AR, GPS/location-based AR, and others.
 

• The marker-based AR segment is growing at the highest rate of 7.8% for the forecast period. The market for marker-based AR in packaging is driven primarily by its simplicity and reliability. Companies find this technology appealing because it uses predefined images or QR codes on the packaging to trigger the AR experience, ensuring high accuracy and consistency in user interactions. This controlled approach makes it easier for brands to design specific, tailored experiences that align perfectly with their marketing objectives which is driving the segment growth.
   
• The markerless AR held the largest share of 39.4% in the year 2024 and is expected to continue its domination till the forecast period. Markerless AR is becoming increasingly popular for its versatility and seamless integration into the consumer environment. By harnessing advanced sensor data and image recognition, this technology delivers immersive digital experiences without the need for specific markers. This flexibility enables brands to create context-aware and dynamic interactions that resonate more naturally with consumers.

Based on end-use industry, the augmented reality packaging market is divided into food & beverage, pharmaceuticals & healthcare, retail & consumer goods, cosmetics & personal care, automotive, industrial goods, and others.
 

• The food & beverage segment is growing at a significant rate and is expected to reach market size USD 228 million in the year 2034. The growing consumer demand for transparency regarding product origins and nutritional content has prompted companies to utilize AR to deliver detailed insights directly through packaging. These factors collectively contribute to the increasing adoption of AR in the food and beverage sector.
   
• The pharmaceuticals & healthcare segment is growing at the highest rate of 7.6% for the period 2025-2034. The market in this segment is growing due to the adoption of AR packaging is driven by the need for improved patient education, medication adherence, and safety. AR-enabled packaging can provide patients with interactive instructions, dosage reminders, and detailed information about their medications, thereby enhancing understanding and compliance.

• The U.S. augmented reality packaging market dominated in the North America region and is expected to reach market size of USD 227.5 million in 2034. The U.S. AR packaging market is primarily driven by the increasing demand for interactive and data-driven consumer experiences. Traditional packaging is being transformed into active engagement tools that deliver personalized content and value-added information through simple scans. This shift is fuelled by consumers' growing preference for immersive and informative shopping experiences, prompting brands to adopt AR technologies to enhance customer engagement and differentiate themselves in a competitive market.
   
• The Germany augmented reality packaging market was valued at USD 13.1 million in 2024. In Germany, the growth of AR packaging market is aided due to the well-established technological infrastructure and increasing focus on quality and innovation to meet consumer expectations. German consumers are recognized for valuing precision and detail which makes AR enhanced packaging a suitable tool for the brands to convey the detailed product information through pictures and interactive videos. Further, the focus on sustainable practices and upfront honesty about the product origin and the processes employed in its creation pushes the companies to use AR to communicate these aspects effectively to consumers.
   
• The China augmented reality packaging market is growing at the highest CAGR of 8.3% for the forecast period in Asia-Pacific region. China's AR packaging market is growing at a fast pace owing to the tremendous e-commerce growth and high rates of smartphone penetration in the country. Chinese shoppers are extremely responsive to digital technologies, and brands are using AR packaging to deliver engaging shopping experiences that close the gap between offline and online channels. In addition, the policies of the Chinese government favouring technological innovation lead companies to use AR in packaging to drive customer engagement and loyalty.
   
• The India augmented reality packaging market is growing at a significant rate and is expected to reach a market size of USD 33.6 million in 2034. The AR packaging market in India is driven by the growing e-commerce and increasing smartphone penetration in the country. Brand’s use Augmented Reality to engage consumers through interactive packaging solutions which cater to the need of Indians consumer who prefer more personal and immersive shopping experiences. Moreover, the Indian fast-moving consumer goods (FMCG) market is highly competitive, thereby forcing brands to stand out with new innovative AR technology.
   
• The Japan augmented reality packaging market is growing at decent pace and was valued at USD 21.9 million in 2024. Japanese consumers' preferences toward new tech products and quality goods, combined with Japan's technological infrastructure, drives the AR packaging market in Japan. The availability of 5G networks increases the attractiveness and practicality of AR features in packaging. The Japanese market’s demand for novelty and interactivity urges brands to use AR technology for packaging to enhance product presentation, information, branding, and storytelling which increases consumer engagement, satisfaction, and brand loyalty.
   

Augmented Reality Packaging Market Share

The Augmented Intelligence packaging market is highly competitive, with players vying for market share through innovation, and collaboration. SmartTek Solutions.LLC, Zappar, Jasoren, FlippAR, and BrandXR are the top 5 companies accounting for 56%-65% of the market share. The Major players are also transforming traditional packaging by embedding cutting-edge AR capabilities that create immersive, interactive experiences. In addition, companies are collaborating with big brands to redefine smart packaging practices, maximizing product traceability, sustainability, and consumer engagement. For example, Zapper leverages its established technological capability and brand power to drive strategic partnerships with top consumer brands and packaging firms.
 

At the same time, BrandXR leverages its no-code AR platform to make accessible interactive, compelling packaging solutions to any type of clients. By making available customizable, data-driven AR templates that facilitate creativity speed, BrandXR enable rapid deployment of customized campaigns reaching desired audiences.
 

Augmented Reality Packaging Market Companies

Some of the eminent market participants operating in the Artificial Intelligence Packaging Market include:

• SmartTek Solutions.LLC
• Zappar (Infinite Reality)
• Jasoren
• FlippAR
• BrandXR
   

Augmented Reality Packaging Industry News:

• In April 2023, Australia-based AR platform provider Displai has unveiled a new program to enable augmented reality packaging, empowering brands to deliver immersive consumer experiences. Through this initiative, consumers can scan products with their smartphones to unlock engaging virtual experiences, access detailed product information, and enjoy exclusive content.
   
• In October 2024, Kellanova launched an innovative smart-packaging promotion for RxBar, leveraging augmented reality to deliver motivational messages through a holographic coach. The campaign, branded as the No B.S. Motivator experience, featured virtual coaching by Matt James, a seasoned marathon runner and former lead on TV’s The Bachelor.
   

The augmented reality packaging market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Technology

• Marker-Based AR
• Markerless AR
• GPS/Location-Based AR
• Others

Market, By End Use Industry

• Food & Beverage
• Pharmaceuticals & Healthcare
• Retail & Consumer Goods
• Cosmetics & Personal Care
• Automotive
• Industrial Goods
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Australia
  • South Korea
  • Japan
• Latin America 
  • Brazil
  • Mexico
• Middle East and Africa 
  • Saudi Arabia
  • UAE
  • South Africa