Aromatherapy Market – By Product, By Mode of Delivery, By Application, By End Use, Global Forecast 2024 – 2032

Aromatherapy Market Size

The global aromatherapy market size was estimated at USD 2.1 billion in 2023. The market is expected to grow from USD 2.4 billion in 2024 to USD 5.4 billion in 2032, at a CAGR of 11% during the forecast period. Aromatherapy is a holistic approach that is used to heal, utilizing the therapeutical properties of the essential oils derived from the plants in order to promote mental, physical, and emotional wellbeing.
 

The growth of the market is positively influenced by the rising awareness regarding the mental wellbeing. The growing concern regarding the mental health such as anxiety, stress, and depression is pushing the individuals to explore and adopt natural and non-invasive methods such as aromatherapy to combat such health conditions. For instance, according to the estimates, in August 2024, around 31% of the adults participated in a survey were suffering from stress across the world.
 

Moreover, as per the data from the BMC Medical Education, around 284 million individuals globally were suffering from anxiety disorder in 2023. The key contributors for the stress were work, money, and family related responsibilities. Therefore, as the rate of stress increases among the individuals so does the need for natural remedies such as aromatherapy, which helps in relieving the stress, enhancing the mood through the therapeutical properties of the essential oils, thereby boosting the market growth.
 

Moreover, the growing technological innovation in the aromatherapy devices such as automation, Bluetooth connectivity, and advancement in the formulations of essential oils is a key catalyst for the growth of the market. For instance, Nilkamal Smart Aroma Diffuser, aligns perfectly which this trend, this diffuser features Bluetooth connectivity along with ten light modes and supports apps such as Alexa. Therefore, such innovation enhances the efficacy and users’ convenience, stimulating the adoption of these devices among the individuals especially among the younger tech savvy adults’ consumers, fostering the growth of the market.
 

Aromatherapy Market Trends

• The growing shift of the consumers from the chemical and synthetic drugs towards the natural remedies such as the aromatherapy to manage mental health issue is accelerating the market growth.
   
• Moreover, the rising awareness of the potential side effects associated with the pharmaceutical formulation to treat depression and anxiety, further pushing the individuals to explore natural remedies such as aromatherapy.
   
• For instance, as per the data from the Medical News Today, around 43% of the individuals that are suffering from anxiety and stress explore alternative approaches other than pharmaceutical drugs, such as aromatherapy to manage symptoms associated with stress and anxiety.
   
• Additionally, the expanding industry of medical spa, which is estimated to reach USD 55.3 billion in 2032, and wellness is significantly contributing to the growth of the market. Many spas in recent era started to integrate aromatherapy in their treatment option, offering personalized aromatherapy for relaxation, emotional balance and detoxification as per the customer’s specific requirement.
   
• Therefore, as the adoption of aromatherapy increases in spa and wellness institute so does the need for essential oils required for aromatherapy, stimulating the market growth.
   

Aromatherapy Market Analysis

Based on product, the market is segmented into consumables and equipment. Additionally, the consumables segment is further sub-segmented into essential oils, blends oils, and carrier oils. The global market was estimated at USD 2.1 billion in 2023. The consumable segment held revenues of USD 1.7 billion in the year 2023 and the segment is poised for significant growth at a CAGR of 10.9% during the forecast period.
 

• The growth of the segment is owing to the rising adoption of the essential oils in the homecare setting, spas and in wellness clinics. Their therapeutical benefits pertaining to the sleep management, stress relief, and pain management is stimulating the demand of these consumables, propelling the segmental growth.
   
• For instance, as per the data from the Tisserand Institute, millions of individuals worldwide use essential oil in their homecare setting to influence the mood.
   
• Moreover, in the U.S. the alternative or complementary medicine such as natural remedies are booming. For instance, according to the data from the Center for Complementary and Integrative Health, the individuals in the U.S. spend around USD 30.2 billion annually on the alternative medicines and remedies including aromatherapy.
   
• Thus, as the individuals start spending on the natural remedies such as aromatherapy the need for oils used in these therapies, such as the essential oils, carrier oils and blend oils also increases, thereby fostering the growth of the segment in the fast-pacing market.
   

Based on mode of delivery, the aromatherapy market is segmented into topical application, aerial diffusion, and direct inhalation. The topical application segment dominated the market and was valued at USD 954.4 million in 2023 with the revenue share of 44.5%.
 

• The topical delivery is the most common mode delivery in aromatherapy, since essential oils can directly be absorbed by the skin in order to provide a localized effect. The ability of the topical application to enhance the circulation, reduce headache, and enhance the mood has made this mode of delivery as a popular and most accepted choice among homecare and professional settings.  
   
• Additionally, companies are launching innovative topical formulation of essential oils, such as ready to use roll on, essential oil infused balms, among others.
   
• For instance, Rinse Bath & Body company provide numerous ready to use roll on of various essential oil such as aller-ease roll-on essential oil, eucalyptus roll-on essential oil, frankincense roll-on essential oil, lavender roll-on essential oil, among others. These types of topical formulation increase the convenience among the consumers and stimulate the adoption of aromatherapy in their daily use, thereby fostering the segmental growth.   
   

Based on application, the aromatherapy market is segmented into mental health management, insomnia, skin and hair care, pain management, cold and cough, scar management, and other applications. The mental health management segment held the largest revenue of USD 552.2 million in 2023.
 

• This growth is high attributed due to the rising prevalence of the stress, anxiety and depression among the individuals, which has accelerated the need of non-invasive and natural solutions such as aromatherapy.
   
• For instance, Johns Hopkins University reports that approximately 9.5% of the U.S. adults of the age group 18 and above are estimated to experience mental health illness, such as dysthymia, depression, annually.
   
• Thus, this growing prevalence of mental illness propelling the adoption of essential oil such as chamomile, lavender, among others due to their widely recognized benefits of claiming and stabilizing the mood, making aromatherapy a popular alternative therapy for the individuals with mental illness.
   
• For instance, as per the 2023 study published in the National Center for Biotechnological Information, inhalation of 1.5% of chamomile and lavender for the 30 nights had significantly decreased anxiety, depression and stress among the older adult demography, making aromatherapy as an ideal complementary therapy to treat mental illness, fostering the segment growth.
   

Based on end use, the aromatherapy market is segmented into home care settings, yoga and meditation centers, spa and wellness centers, and hospitals and clinics. The home care settings segment held the largest revenue of USD 917.3 million in 2023.
 

• With the growing emphasis on selfcare among the individuals is stimulating the adoption of aromatherapy by consumer in their daily routines. The convenience and the accessibility of using the essential oil, scented candles and diffusers in the homecare setting has made aromatherapy a most accepted natural remedy to manage the stress, anxiety, sleep disorder, and overall well being of the individuals.
   
• Moreover, the affordability of using the essential oils and diffusers multiple times without paying any additional cost in homecare setting as compared to the spa and professional wellbeing services, have accelerated the widespread adoption of these products in the homecare setting.
   
• Therefore, as more consumers seek natural and complementary remedies such as aromatherapy for the management of their overall wellbeing, the homecare segment is expected to grow significantly in the upcoming years.
   

The North America aromatherapy market is forecasted to reach USD 2.2 billion by 2032. The U.S. dominated the North America market with the largest revenue of USD  794 million in 2023.
 

• The growing prevalence of the mental illness and anxiety in the U.S. in the key catalyst for the growth of the market in the U.S.
   
• For instance, as per the data from the Mental Health America, in 2024, around 23% of adult population in the U.S. experienced mental illness as compared to pervious year. Similarly, in 2024, around 43% of individual felt anxious as compared to previous year in the country according to American Psychiatric Association.
   
• Thus, the rising prevalence of mental illness in the country, is anticipated to stimulate the adoption of complementary therapies such aromatherapy, driving the market growth.
   

Europe: The aromatherapy market in UK is expected to experience significant and promising growth from 2024 to 2032.
 

• The expanding e-commerce platform in the UK is impelling the growth of the market in the country.
   
• Platforms such as Amazon UK, boots, specialty wellness websites, among others offer wide variety of essential oils, diffusers, essential roll on, kits making these products more conveniently accessible for individuals to purchase and explore the products.
   
• Moreover, these platforms avail heavy discounts, further accelerating the adoption of these products and contributing to the market growth in the region.
   

Asia Pacific: Japan aromatherapy market is anticipated to witness lucrative growth between 2024 – 2032.
 

• The countries rapid aging population is significantly contributing to the growth of the market. The individuals of this age group are highly prone to age related health concerns, such as sleep disorder, depression and anxiety.
   
• For example, as per the 2024 study published in National Center for Biotechnological Information, approximately 30% of the individual belonging to the age group of 60 years are suffering from sleep related disorder in the country.
   
• Thus, as the aging population continues to rise so does the sleep disorder among them, stimulating the need of non-invasive and natural remedies such as aromatherapy in order to bypass the side effect of conventional drugs, thereby stimulating the growth of the market in the country.
   

Middle East and Africa: The aromatherapy market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
 

• There is an increasing awareness of the therapeutic benefits of essential oils and natural healing practices among Saudi consumers, accelerating the adoption of aromatherapy.
   
• Given the dominant concerns regarding stress, fatigue, and sleep disorders, essential oils, particularly lavender and frankincense, as well as oud blends, are becoming widely accepted for relaxation and mental well-being, fostering the growth of the market in the region.
   

Aromatherapy Market Share

The top 5 market players of the market account for approximately 40% of the market share which includes companies such as doTERRA International, Young Living Essential Oils, Aura Cacia, Plant Therapy Essential Oils, and Edens Garden. Moreover, strategic partnerships with wellness clinics, hospitals, healthcare providers, research institutes, and government agencies play a primary role in advancing the development of products and getting the necessary permits. The development of public awareness through the social media platform regarding the therapeutical benefits of the essential oils is playing a crucial role in enhancing product development and expanding market reach, enabling market players to strengthen their position in this growing sector.
 

Aromatherapy Market Companies

Some of the eminent market participants operating in the aromatherapy industry include:

• Airomé
• Aromis Aromatherapy
• Aura Cacia
• Biolandes
• doTERRA International
• Edens Garden
• Falcon
• FLORIHANA
• InnoGear
• Mountain Rose Herbs
• Now Foods
• Nilkamal Sleep
• Organic Aromas
• Plant Therapy Essential Oils
• Rinse Bath & Body
• Rocky Mountain Oils
• SpaRoom
• Stadler Form Aktiengesellschaft
• URPOWER
• Young Living Essential Oils
   
• doTERRA International has a strong production capacity, produces around 400,000 bottles of essential oil daily.
   
• Young Living Essential Oils has a strong global presence, operating in 6 continents and with presence in more than 25 open markets.
   

Aromatherapy Industry News:

• In September 2023, d?TERRA introduced a variety of new essential oils, blends, and expansions to their sleep and gut health systems. With an unwavering dedication to providing high-quality products and sustainably sourced essential oils, d?TERRA strengthened its product portfolio and extended its customer base through these enhancements.
   
• In September 2022, Young Living, a global leader in essential oils and products infused with essential oils, secured 17 patents for essential oil production, covering both utility and design, from the U.S. Patent and Trademark Office. This patent acquisition not only provided the potential to boost the company's revenue but also gave a significant competitive edge in the market.
   

The aromatherapy market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Product

• Consumables 
  • Essential oils 
    • Camphoraceous
    • Herbaceous
    • Woody
    • Earthy
    • Spicy
    • Citrus
    • Floral
    • Other essential oils
  • Blends oils
  • Carrier oils
• Equipment 
  • Evaporative diffusers
  • Ultrasonic diffusers
  • Nebulizing diffusers
  • Heat diffusers
  • Other equipment

Market, By Mode of Delivery

• Topical application
• Aerial diffusion
• Direct inhalation

Market, By Application

• Pain management
• Insomnia
• Skin and hair care
• Mental health management
• Cold and cough
• Scar management
• Other applications

Market, By End Use

• Yoga and meditation centers
• Home care settings
• Spa and wellness centers
• Hospitals and clinics

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE