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App Analytics Market Share

Report ID: GMI6241
Published Date: Jul 2024
Report Format: PDF

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App Analytics Market Share

Amazon.com and Google are major players in the market with a market share of approximately 27%. Amazon's AWS provides a reliable, scalable, and secure cloud infrastructure for app analytics, helping businesses manage large amounts of data efficiently. The company offers tools such as Amazon Kinesis for real-time data processing, Amazon Redshift for data storage, and Amazon QuickSight for business intelligence, enabling detailed app analytics.

Google's app analytics strategy uses advanced technologies, integrates its wide range of services, and offers complete solutions for developers and businesses. Firebase plays a pivotal role in Google's strategic framework as a robust app development platform, offering comprehensive tools and services essential for modern application development Firebase Analytics, along with other Firebase services such as Cloud Messaging and Remote Config, gives detailed insights into app usage and user engagement.

App Analytics Market Companies

Major players operating in the app analytics industry are:

Adobe Systems Inc.
Amazon.com
Amplitude
Apptentive
Clever Tap
Content Square SAS
Countly
Google
IBM Corporation

Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of app analytics reached USD 3.8 billion in 2023 and is set to register a CAGR of 22.1% between 2023 and 2032, owing to the proliferation of smartphones and growing popularity of mobile applications.

The user analytics segment is expected to hold over USD 7 billion by 2032, due to the focus among businesses on improving their advertising campaigns and measuring marketing performance.

North America market held a major share of over 35% in 2023, attributed to factors including high smartphone penetration, presence of major app analytics vendors, technological advancements, and a robust digital ecosystem.

Adobe Systems Inc., Amazon.com, IBM Corporation, Google, Mixpanel, Localytics, and Yahoo Inc.