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Leading allulose firms are heavily investing in R&D activities to enhance production efficiency and lower costs while gaining competitive perks. Partnerships and collaborations are being essayed to foster innovation and expand application areas, such as non-keto and diabetes friendly products. These industry contenders are also focusing on launching new products and expanding their range to cater to health-conscious consumers. Marketing efforts have further increased consumer awareness regarding the benefits of allulose.
Some of the key allulose industry players are: