Alcoholic Drinks Packaging Market Size - By Product, By Material, By End Use and Forecast, 2025 - 2034

Alcoholic Drinks Packaging Market Size

The global alcoholic drinks packaging market was valued at USD 83.1 billion in 2024 and is estimated to grow at a CAGR of 6.1% from 2025 to 2034.
 

The alcoholic drinks packaging industry is experiencing significant growth as sustainability and eco-friendly solutions gain traction within industry. A growing trend is the shift towards the use of recycled and recyclable materials, such as recycled polyethylene terephthalate (rPET), which helps reduce the environmental impact of packaging. The adoption of lighter, shatterproof materials is also on the rise, offering both environmental and practical advantages. These materials not only lower carbon footprints but also enhance convenience for consumers, enabling the packaging to be used in outdoor settings and activities, which further expands the consumer base. This trend reflects the broader movement towards sustainability, as industry strives to meet both environmental goals and consumer demand for more sustainable packaging options.
 

For instance, In July 2023, Amcor Rigid Packaging (ARP) has partnered with Ron Rubin Winery to launch BLUE BIN, a premium wine line packaged in the first 750-milliliter bottles made entirely from 100% recycled polyethylene terephthalate (rPET) in the United States.
 

Alcoholic Drinks Packaging Market Trends

A prominent trend in the alcoholic drinks packaging industry is the growing focus on functionality, convenience-driven designs, and sustainability. Brands are increasingly introducing innovative closures, resealable packaging, and ergonomic designs that cater to on-the-go lifestyles. For example, pouches with spouts and lightweight aluminum cans are becoming popular choices for outdoor events and casual consumption. At the same time, there is a growing demand for sustainable and eco-friendly packaging solutions, with an emphasis on recyclable materials and reducing plastic waste.
 

Additionally, packaging formats that preserve product freshness, such as vacuum-sealed caps and specialized barrier coatings, are gaining traction to enhance shelf life and maintain the quality of premium alcoholic beverages. The expansion of e-commerce alcohol delivery channels has further influenced packaging choices, as companies seek durable, secure, and eco-friendly options that ensure safe transportation and meet consumer preferences. This trend reflects a shift towards consumer-centric solutions that prioritize ease of use, practicality, and sustainability, without compromising aesthetic appeal.
 

Alcoholic Drinks Packaging Market Analysis

The market is evolving with a strong emphasis on premiumization and brand differentiation, driving the adoption of unique packaging designs and materials. A growing opportunity lies in the development of multi-functional packaging that incorporates features like built-in cooling elements or temperature-sensitive labels to enhance the consumer experience. These innovations not only add value to the product but also cater to consumer preferences for convenience and novelty. However, a key restraint in the market is the high costs associated with developing sustainable packaging solutions. Many manufacturers face challenges in balancing the need for eco-friendly materials with affordability, particularly as the demand for premium and innovative designs continues to rise.
 

Based on product, the market is segmented into bottles and growlers, cans, pouches, barrels, and others. The bottles and growlers segment is dominating the market with a market share of over 47.5% in 2024.
 

• The bottles and growlers segment holds a significant share in the alcoholic drinks packaging market, driven by their widespread use across various beverage types, including wine, spirits, and craft beer. Bottles, often made of glass, are highly favored for their premium appeal, excellent product preservation qualities, and recyclability.
   
• Moreover, growlers have gained popularity, particularly among craft beer enthusiasts, as they offer a reusable, eco-friendly option for transporting and storing draft beer. The segment continues to innovate with lightweight glass bottles, embossed designs, and smart features like tamper-evident caps, catering to both aesthetic and functional demands. As consumer preferences shift towards sustainable and reusable options, the Bottles and Growlers segment is expected to maintain robust growth.
   

Based on end-use, the market is divided into beer, wine, spirit, and other. The wine segment is projected to grow at a CAGR of over 7.1% and is expected to reach over USD 39.1 billion by 2034.
 

• The wine segment is a significant part of the alcoholic beverage market, characterized by steady global demand and diverse product offerings. It encompasses a wide variety of wines, including red, white, rosé, sparkling, and fortified wines, catering to different consumer preferences and occasions. The segment is influenced by factors such as shifting consumption patterns, with increasing interest in organic, biodynamic, and sustainably produced wines.
   
• Emerging markets are also contributing to the growth of wine consumption, while established markets are seeing a rise in premium and craft wine trends. This segment continues to evolve, blending traditional winemaking heritage with innovations to meet changing consumer demands.
  
   

North America held a significant market share of over 28.4% in 2024. United States is witnessing a surge in demand for innovative packaging solutions in the alcoholic drinks market, fueled by the increasing popularity of craft beers, premium spirits, and wines. Sustainability continues to be a key focus, with companies adopting eco-friendly packaging materials such as recycled glass and aluminum. Innovations in packaging design, such as lightweight bottles and convenient single-serve formats, are gaining popularity, especially among younger consumers seeking convenience and portability. Additionally, smart packaging technologies like QR codes for consumer engagement and product traceability are becoming more prevalent.
 

India is experiencing a notable expansion in its alcoholic drinks packaging market, driven by the growth of its middle class and the rising demand for premium beverages. The demand for premium alcoholic beverages is pushing manufacturers to invest in sophisticated packaging solutions, including glass bottles with unique designs and labels. Additionally, the rise of e-commerce in India is influencing packaging trends, with more companies focusing on secure and efficient packaging for online deliveries. There is also growing interest in eco-friendly and sustainable packaging as consumers become more environmentally conscious.
 

China is seeing a transformation in its alcoholic drinks packaging industry as premium wines and spirits gain popularity, pushing the need for higher-quality packaging. The market is seeing increased demand for packaging that reflects product quality and prestige, such as high-end glass bottles and specialty packaging for gifting. Furthermore, e-commerce is driving innovation in packaging, as companies develop lightweight, durable, and easy-to-ship packaging formats. Sustainability remains a priority, with a growing emphasis on recyclable materials and eco-friendly packaging solutions.
 

Japan is experiencing steady growth, characterized by a strong focus on premium product presentation and quality. The country’s focus on aesthetics and design influences packaging trends, with premium packaging solutions gaining popularity, especially for limited-edition products. Smart packaging technologies, such as temperature-sensitive labels and RFID tracking, are being increasingly integrated to ensure product authenticity and enhance consumer experience. Japan's commitment to sustainability is prompting the adoption of eco-friendly and recyclable packaging materials.
 

South Korea is seeing an uptick in innovation within its alcoholic drinks packaging market, with an emphasis on eco-conscious solutions and technological advancements. The demand for premium and craft alcoholic beverages is driving the adoption of high-quality, visually appealing packaging materials. South Korean companies are incorporating smart packaging features, such as QR codes and NFC technology, to offer consumers enhanced product information and improve traceability. The government’s push for sustainability is also influencing packaging trends, with an emphasis on recyclable and environmentally friendly materials.
 

Germany is witnessing a rise in demand for premium alcoholic beverages, leading to more advanced packaging solutions in the market. The German market is focusing on eco-friendly packaging solutions, with many companies using recyclable materials such as glass and aluminum. There is also a strong emphasis on design and brand differentiation, with manufacturers investing in high-quality, visually appealing packaging. Additionally, smart packaging technologies, including product authentication and consumer engagement tools, are gaining traction, helping brands connect with their tech-savvy customer base. 
 

Alcoholic Drinks Packaging Market Share

The alcoholic drinks packaging industry is highly competitive, with companies striving to differentiate themselves through a blend of strategic initiatives. In this fast-paced industry, maintaining a strong market position requires continuous innovation, especially in packaging design, materials, and functionality. This is complemented by innovative designs, such as premium glass bottles, unique shapes, and high-quality finishes, which help brands stand out on crowded shelves.
 

To maintain demand, companies are embracing customization and personalization, offering limited-edition designs or branded packaging that aligns with consumer preferences, especially in premium and craft alcoholic beverages. Brand storytelling through packaging, where the packaging itself tells a story about the product's origins or ingredients, is becoming a powerful marketing tool. Cost efficiency remains a crucial factor for companies, with many leveraging advanced manufacturing technologies to streamline production and minimize costs.
 

Alcoholic Drinks Packaging Market Companies

Major players operating in the alcoholic drinks packaging industry are:

• AGI Glaspac
• Amcor
• Ardagh Group
• Ball Corporation
• Berry Global
• Big Sky Packaging
• Crown Holdings
• DS Smith
• Encore Glass
• Glassworks International
• Golden West Packaging
• Graham Packaging Company
• Mondi
• O-I Glass
• Orora Group
• PT Packaging
• Saxco International
• Sealed Air
• SIG Combibloc Group
• Smurfit Kappa
• Tetra Pak Group
• TricorBraun
• Verallia
• Vetreria Etrusca
• WestRock
   

Alcoholic Drinks Packaging Industry News

• In November 2024, DS Smith has announced investment of over USD 25 million to enhance its operations in the Polish packaging sector. This initiative is part of the company's broader strategy to expand its production capabilities and promote sustainable packaging solutions in Central and Eastern Europe.
   
• In April 2024, SIG collaborated with Namaqua Wines to provide carton packaging for its low alcohol wine range. The company invested in a SIG Slimline Aseptic filling equipment to increase its production capacity and market presence.
   

These alcoholic drinks packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Kilo tons) from 2021 to 2034, for the following segments:

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Market, By Product

• Bottles and growlers
• Cans
• Pouches
• Barrels
• Others

Market, By Material 

• Plastic
• Glass
• Metal
• Wood

Market, By End Use

• Beer
• Wine
• Spirit
• Other

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa