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The market is shifting towards lightweight, flexible, and durable materials like hybrid and polyurethane, offering better wear resistance and handling than traditional rubber hoses. These innovations cater to industries such as automotive and construction, where maneuverability is crucial. Manufacturers are also developing hoses with improved temperature resistance and pressure ratings for diverse applications. Simultaneously, environmental concerns are driving demand for recyclable materials and longer-lasting products to reduce waste. The rise of e-commerce has transformed distribution, allowing companies to reach global markets and offer customized products. This shift is intensifying competition and spurring innovation in both product design and sales strategies.