AI in Sports Market Size - By Solution, By Deployment, By Application, By End Use, Growth Forecast 2025 – 2034

AI in Sports Market Size

The global AI in sports market was valued at USD 1.2 billion in 2024 and is estimated to register a CAGR of 14.7% between 2025 and 2034.
 

The necessity for sports-related data-driven choices has driven organizations to take AI-powered performance analytics system, teams along with athletes exploit AI systems to examine player movement while tracking biomechanics with game tactics resulting in enhanced training protocols and enhanced outcomes. Dedicated monitoring systems together with AI based video assessment and predictive analytical tools assist sports teams in developing intelligent choices that improve athlete productivity and decrease chances of injuries.
 

In August 2024, Disney implemented artificial intelligence technology to customize coverage for streaming-oriented young viewers. The future ESPN standalone app seeks to create the dominant sports digital platform by letting AI customize material selection and produce highlights as well as give voiceover narration. The new app includes the implementation of betting features along with fantasy sports and e-commerce provisions.
 

Through AI implementation sports organizations create customized fan experiences that enhance viewer involvement with broadcasting content. Fans receive personalized match content through automated services that combine chatbot technology as well as recommendation engines and automated content creation to deliver interactive statistics alongside immersive viewing experiences. Sports media platforms use AI analytic capabilities to study viewer preferences during live broadcasts which improves the interaction with sports viewing experiences to match individual fan interests.
 

Advancements in sports medicine occur through AI technology which performs injury predictions as well as injury prevention. Wearable technology powered by AI tracks player workloads and fatigues their patterns in addition to evaluating injury possibilities based on athlete motion analysis. Through past injury data analysis machine learning algorithms deliver customized rehabilitation plans which shorten recovery time while lowering injury recurrence risks. Through AI technology teams achieve the best possible results for protecting their athletes while maintaining high performance levels.
 

AI in Sports Market Trends

• Performance analytics powered by AI has changed sports training through its analysis of movements and athletic metrics and player exhaustion patterns. The predictive systems analyze game plans and injury hazards and oppose tactical movements to supply coaches together with players data-driven choices. AI analytics that run through wearable devices allows teams to measure player efficiency as well as protect their athletes from injuries before they become an issue. The present trend keeps forcing professional as well as amateur sports organizations to implement AI technology.
   
• NBC made its debut with the AI-powered Madden NFL Cast on Peacock in December 2024 to challenge ESPN's Madden Cast, this improvement provided fans with a breakthrough viewing option. NBC collaborated with the NFL and Genius Sports and EA Sports to generate a virtual broadcast of the Week 16 Chiefs-Texans match through Madden video game software for distribution on the Peacock streaming platform.
   
• Advanced computer systems present modern fan interaction through customized multimedia and game-specific highlight selections as well as interactive features that users can access. Chatbot technology combined with virtual assistants and recommendation systems helps deliver individualized sport news and analytical information to users according to their monitored preferences. Media platforms employ Artificial Intelligence technology to select personalized content which leads to content quality improvement for users. Sports broadcasters as well as teams benefit from longer audience retention because their digital platforms now support immersive fan experiences because of this developing trend.
   
• Video Assistant Referee (VAR) and Hawk-Eye applications steered by AI technology help sports referees make more precise decisions. Real-time fouls and offside determinations together with goal-line decisions result from computer vision technology assistance to referees. The NBA and FIFA implement AI-based officiation to prevent human mistakes to guarantee fair competition world-wide.
   

AI in Sports Market Analysis

Based on solution, the AI in sports market is divided into software and services. In software segment held a market share of over 74% and is expected to cross USD 3.9 billion by 2034.  
 

• AI-powered software plays a crucial role in sports teams and organizations which use it for performance analysis and injury prediction as well as opponent scouting. Machine learning and predictive analytics processes huge game data to enable coaches to find decisions based on statistical information through these emerging platforms. Deep player analysis through tools such as SAP Sports One Hudson as well as IBM Watson gives current sports organizations essential AI software solutions for complete match data understanding.
   
• The X Games in Aspen implemented artificial intelligence for assessing halfpipe snowboarding at their annual competition during January 2025. CEO Jeremy Bloom joined forces with Google Cloud to develop the experiment as part of his vision to enhance judging accuracy through automated decision making on thousands of hours of recorded video which followed established human judging criteria.
   
• AI-driven software revolutionizes sports broadcasting and delivers personalized content and enhances fan engagement at the same time with automated processes AI generates highlights and conducts social media engagement and provides live match analytics which enhance users' immersion in sports content. WSC Sports, IBM Watson, and Stats Perform among other platforms provide broadcasters and media companies with automated sports journalism solutions which deliver enhanced sports coverage and both higher audience engagement and better revenue potential.
   
• AI software represents a more economical solution compared to using linked hardware elements like sensors, wearables and AI cameras. AI software provides cost-efficient cloud-based service deployment which lowers implementation expenses while offering adjustable capacity. AI-powered SaaS solutions dominate the sports industry because they integrate easily with other systems while providing continuous updates and lower costs of operation making them the primary segment for the AI in sports market.  
   

Based on the technology, the AI in sports market is divided into machine learning, NLP, computer vision and predictive analytics. The machine learning segments dominate the market and has share of 41% in 2024.
 

• Through ML sports media platforms deliver custom content to viewers according to what they watch and how they behave. ML algorithms applied by streaming platforms and sports broadcasters produce personalized match highlights and player statistics and real-time updates through their recommendation systems. Disney's ESPN and AWS and Microsoft Azure use ML recommendation systems to improve user involvement by serving tailored and personalized sports content that matches each viewer's preferences.
   
• Technological organizations employ ML to assess athlete health by processing information from wearable devices and sensors and video recordings. The detection of potential injury risks occurs through ML models analyzing combinations of fatigue levels with movements flaws and work-related balance discrepancies. Zone7 together with Kitman Labs and Sparta Science apply ML information to make individualized recovery plans that lower injury risks so athletes can perform optimally without safety concerns.
   
• Machine learning helps coaches along with analysts develop in-match strategies through its ability to understand opponent tactics by analyzing real-time match data. AI software delivers team composition assessments alongside performance-based suggestions for tactical setups by referring to match data from the past and current action. Second Spectrum Team along with Tableau Sports Analytics and Hudl employ ML to produce actionable intelligence which enables teams to change their games plans in real time and succeed against their competitors.
   
• FACTS is a generative AI avatar tested by ESPN in November 2024 for its SEC Nation college football show. The goal of this AI technology is to maximize viewer interaction through entertaining analytics presentations by using ESPN Analytics data which includes both Football Power Index (FPI) metrics and player stats and team statistics alongside game schedules.
   

Based on sports, the AI in sports market is categorized into individual sports, team sports and e sports. The team sports segment held a market share of 56% in 2024.
 

• Team sports need in-depth tactical and strategic planning thus AI-powered performance analytics stand essential for gameplay optimization. AI analyzes videos through tracking players to deliver assessments about team compositions and both teammates' positions alongside opponents’ methods while predicting competitive dynamics. The data analytics platforms of Stats Perform and SAP Sports One and Second Spectrum allow teams to receive moment-by-moment data insights enabling them to create enhanced strategies that produce better teamwork and overall performance output.
   
• Professional team sports worldwide demand artificial intelligence-based engagement technology due to their immense popular following. Media organizations apply AI technology to create automatic program content and deliver simultaneous event interaction and score predictions. Through AI technology WSC Sports together with IBM Watson Media enables platforms to automatically generate highlights along with personalized content which viewers can enjoy. Population-wide fan engagement is boosted through AI-powered chatbots which combine with special tools to deliver personalized updates that increase audience loyalty.
   
• The department and player signings together with advertising deals as well as broadcasting rights enable team sports organization to generate substantial financial gains. Sports organizations together with brands use artificial intelligence to examine their supporters and monitor social media activities and evaluate their sponsorships. Manmade systems powered by AI run through Catapult Sports together with Nielsen Sports to both measure marketing impact and enhance advertising strategies through machine learning methods. Team sports remain the top segment of the AI in sports market because their strong potential for commercialization drives ongoing innovations supported by AI technology.
   
• The Premier League announced in September 2024 that the semi-automated offside tracking system implementation experiences a delay which may extend until 2025. The offside position determination technology with its additional camera equipment and AI system performed well during UEFA Euro 2024 while the Champions League and FIFA World Cup but needs further assessment because of occasional uncertainty areas known as "black spots."
   

Based on end user, the AI in sports market is divided into sports association, sports team, sports media & broadcasting and others. The sports team segment is projected to grow fastest at the CAGR of 17% during the forecast period.
 

• AI officiating technologies are becoming mandatory for sports federations including FIFA together with the International Olympic Committee (IOC) and the NBA for making sports decisions fairer and more precise. Video Assistant Referee (VAR) and Hawk-Eye represents two examples of AI-assisted solutions that function in football and cricket and tennis to lower human mistakes along with maintaining unbiased decision making. Governing bodies installed AI-powered refereeing systems which made sports associations vital users of AI technology.
   
• Major sports associations use AI technologies to build better ways of engaging fans and managing their media broadcasting rights portfolios. Through AI analytics sports associations achieve three results: they automate content personalization and highlight creation at the same time they optimize streaming quality. The Premier League and FIFA together with the NFL consist of organizations that apply AI-driven analysis tools to study fan behavior patterns and audience segmentation which optimizes their broadcasting rights revenues. The use of AI by sports associations has grown their control over AI implementation.
   
• Through their regulatory functions sports associations maintain control over performance assessment during international sporting events and national tournaments. AI technology allows sports associations to determine athlete condition through biometric analysis while also detecting risks for injuries and creating training plans that deliver maximum results. The International Olympic Committee (IOC) together with FIFA implements AI-powered analytics platforms to monitor athlete health while enhancing anti-doping operations for maintaining fair play standards in sports. This AI-driven approach makes them leaders in sports management through analytics.
   

North America dominates the global AI in sports market with a share of around 36% and U.S. leads the market in the region generating revenue of USD 379 million in 2024.
 

• Major technology corporations installed in the U.S. including IBM, Microsoft, Google, AWS and NVIDIA maintain substantial investments in AI-based sports solutions. The organizations supply their clients with state-of-the-art artificial intelligence solutions that help teams analyse performance and connect with their audience and broadcast sports content. Their collaborations with major sports leagues, such as the NBA, NFL, and MLB, have positioned the U.S. as the global leader in AI sports technology adoption.
   
• The NFL together with the NBA and MLB and NHL have taken a forceful approach to use AI as a method to optimize player performance and prevent injuries and develop game strategies. The three main applications of AI analytics in sports involve video data assessment along with motion tracking and predictive modelling systems that enhance on-field decision capabilities. Third Spectrum along with Hawk-Eye officiating tools have been introduced by U.S. sports leagues to demonstrate national leadership in sports technology development.
   
• AI-powered sports media operations across America are controlled by ESPN as well as CBS Sports and NBC Sports through their use of automated content production technology and personalized fan support and real-time analytical tools. AI recommendations coupled with interactive AI sports broadcasting technologies found in Disney's ESPN AI broadcasts positions American sports media as a worldwide leader. The implementation of artificial intelligence by streaming platforms has improved and solidified the United States' sports entertainment leadership.
   
• In February 2025, ScorePlay, a company that provides AI-generated clips to sports teams, raised USD 13 million in Series A funding. Investors in the company include several current and former athletes. The service helps teams and leagues gather and distribute clips faster.
   

The AI in sports market in Germany is expected to experience significant and promising growth from 2025 to 2034.
 

• The federal government supports technological progress through AI Made in Germany Strategy alongside AI sports technology funding programs. The German Federal Ministry for Economic Affairs and Energy (BMWi) supports AI research through direct funding that permits both startups and sports technology businesses to devise solutions for performance analysis and injury avoidance together with smart stadium applications.
   
• The success of both the German football league and national team in Europe has created a high demand for AI-enabled analytics in performance monitoring. Bayern Munich and Borussia Dortmund among Bundesligan establishments make use of AI technology for tracking their athletes in real-time and evaluating risk factors related to injuries and formulating strategic match plans. The German Football Association works with artificial intelligence companies to develop better systems for talent identification among young players and trainings and referee automation.
   
• In July 2024, Germany's national football team collaborated with software group SAP to utilize AI and big data analytics for gaining insights into opponents, with match analysts providing coaches and players with real-time data through applications accessible on tablets and smartphones.
   
• AI supports German sports venues Allianz Arena and Signal Iduna Park to manage crowds through security surveillance and meet fans' individual needs. The combination of AI technology with ticketing systems coupled with entry safeguards based on facial recognition and digital content automation improves sports event enjoyment. German broadcasters employ augmented reality (AR) and virtual reality (VR) solutions which AI powers to provide better sports media coverage while demonstrating Germany’s superiority in AI-based fan engagement.
   

The AI in sports market in China is expected to experience significant and promising growth from 2025 to 2034.
 

• The Chinese leadership uses public funding through the "New Generation Artificial Intelligence Development Plan" and "Smart Sports Strategy" to control AI applications in sports. The Chinese government continues lengthy investments into AI research as well as automation and digital transformation of industries including sports. China established its position as an AI leader in sports innovation through public policies focusing on athlete training with AI power and smart stadiums and sports analytics application.
   
• The Chinese Super League (CSL) and China Basketball Association (CBA) use AI technology for understanding player performances while preventing injuries and delivering real-time sports statistics to their enthusiasts. A wide range of AI-powered wearable devices together with motion capture systems serves as crucial tools in Chinese Olympic athlete training to boost athletic results. The nation has spent considerable funds on AI-enhanced sports research and big data research which enhanced training protocols in various athletic disciplines.
   
• The Chinese leadership in AI-powered smart stadium development features facial recognition systems which manage entry tickets and overall crowd supervision and generate real-time performance data to improve event quality. The Beijing National Stadium (Bird’s Nest) alongside Shenzhen Universiade Center employs Artificial Intelligence systems which provide security protocols as well as energy conservation mechanisms along with digital spectator involvement capabilities. The use of 5G-powered AI applications in sports venues combined with automated connectivity features has transformed China into a sports technology leadership force.
   
• In February 2025, China's AI-driven stock rally garnered support from major financial institutions, with strategists from Morgan Stanley, JPMorgan, and UBS acknowledging the country's advancements in AI technology. This surge is anticipated to bolster investments in AI applications across various sectors, including sports.
   

AI in Sports Market Share

Top 5 companies leading the AI in sports industry in 2024 are IBM, SAS, SAP, Catapult and Sportradar AG. Together, they hold around 24% market share in the market.
 

• SAP has gained leadership status through artificial intelligence sports analytics solutions primarily serving the needs of football and basketball as well as ice hockey teams. SAP Sports One serves as the company's main product where it delivers instant match analysis together with tactical decision support and injury risk reduction functions. Through its AI algorithms SAP assesses athletic performance and opposition tactical elements and training processes so teams can boost their competitive planning alongside athlete advancement. Sports organizations across the professional level choose SAP as their preferred solution because of its commitment to data-driven decisions.
   
• SAP strengthens its sports industry presence by joining alliances with sports league giants such as the German Football Association (DFB) along with NBA and NHL. SAP Sports One operates as the performance tracking and predictive analysis system utilized by Bundesliga clubs together with Bayern Munich and top European football teams. The WNBA and NHL work with SAP to develop AI solutions for delivering game intelligence and player assessment tools which improve their position in the AI in sports market.
   
• Through partnerships between IBM and sports betting operators and gaming regulators and professional leagues the company delivers AI-based match predictions and fraud detection and revenue optimization services. The sports gambling industry gains security and fair play features from the AI-based tools that check for suspicious betting patterns. SAS predictive modeling strengthens ticket sales prediction models and sponsorship assessment while designing event audience engagement plans which position it as a vital provider of AI-based sports business solutions.
   
• In February 2024, SAP expanded its SAP Sports One solution by integrating artificial intelligence (AI) to automate the summarization and evaluation of scouting reports. Collaborating with German football clubs Hertha BSC and FC Bayern, this enhancement enables decision-makers to access aggregated performance reports and player comparisons swiftly, facilitating more informed transfer decisions.
   

AI in Sports Market Companies

Major players operating in the AI in sports industry include:

• Catapult
• IBM
• Intel
• Microsoft
• NVIDIA
• Oracle
• Salesforce
• SAP SE
• SAS
• Sportradar
   
• Market leaders within the AI in sports market achieve growth benefits through strategic alliances and acquisitions of creative companies combined with their enhanced spending on state-of-the-art AI technology. The top firms in the industry work to improve their artificial intelligence systems which analyze performance data and handle real-time information processing and develop predictive learning models for athlete advancement as well as fan engagement and athletic business management enhancement. The integration of AI-powered cloud programs with predictive analytics provides sports organizations decision-making support across multiple departments.
   
• Various strategic moves advance the industry because they let organizations deploy automated AI systems for live feedback analysis and sport-based decisions. Through AI technology organizations boost operational performance while developing better injury protection systems and generating immersive viewing experiences for sports fans. Working with technology stakeholders enhances market position and improves AI infrastructure which creates innovative capabilities that provide sports industry competitive advantages for the long run.
   
• Major corporations elevate their research and development budgets as well as their AI-driven security projects and predictive modeling endeavors and sports operations automation to defend their market positions. Advanced performance tracking tools as well as smart stadium management systems and AI-powered sports broadcasting solutions belong to the AI innovation products being created. Digital transformation speeds up while simultaneously it optimizes athletic training programs which in turn transforms sports operations.
   
• Major industry players are developing a complete set of artificial intelligence tools for sports which include tracking systems for athletes as well as tactical analysis software and automated officiating tools and game strategy analytics in real-time. AI solutions help sports organizations to evaluate performance better while fulfilling regulations and developing personalized experiences for fans. The evolving global AI in sports market delivers firms that implement AI-driven innovations a dominant position in the emerging sports technology market.
   

AI in Sports Industry News

• In December 2024, Sportradar started offering a generative AI audio through ads multi-channel marketing service. This tool incorporates AI powered by Sportradar’s live data to automatically generate customized audio ads for sportsbooks and casino operators in real time.
   
• In December 2024, Spiideo purchased Signality and integrated their advanced AI data generation proprietary tech into its existing sports video cloud software platform.
   
• In November 2024, Fastbreak.ai, which is a frontrunner in AI enabled scheduling within the sports industry, revealed the purchase of SEQL, which is an impactful youth sports venture that provides kids real opportunities through the best brands, leagues and cities.
   
• In October 2024, UK-based Brave Bison announced intentions to purchase the sports-oriented digital agency Engage Digital Partners for about GBP 10 million, partly paid in stocks. The acquisition of Engage Digital will allow Brave Bison to strengthen its portfolio in campaign strategies for the sports segment.
   

The AI in sports market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2034, for the following segments:

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Market, By Solution

• Software
  • Performance analytics
  • Player monitoring
  • Game strategy & coaching
  • Broadcast management
  • Others
• Services
  • Professional Services
    • Training & consulting
    • System integration & implementation
    • Support & maintenance
  • Managed services

Market, By Technology

• Machine learning
• NLP
• Computer vision
• Predictive analytics

Market, By Sports

• Individual sports
• Team sports
• E sports

Market, By End Use

• Sports association
• Sports team
• Sports media & broadcasting
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia