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Companies, including Basf SE, Nouryon, Nufarm, Yara International ASA, Coromandel International Limited are increasing their market foothold by investing heavily in R&D. Leading companies in the agricultural micronutrients industry, such as BASF SE, Nouryon, Nufarm, Yara International ASA, and Coromandel International Limited, are adopting various strategies to maintain competitive advantage and drive growth. These strategies include extensive investment in research and development to innovate and enhance micronutrient formulations for better efficacy and environmental sustainability. They are also expanding their product portfolios through strategic acquisitions and partnerships, enabling access to new markets and technologies. Emphasis on digital farming solutions and precision agriculture is another key strategy, improving nutrient application efficiency. Additionally, these companies focus on educational initiatives to raise awareness and train farmers on the benefits and proper use of micronutrients, fostering market expansion.
Top companies operating in the industry include: