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Continuous innovation in adult diapers, including enhanced absorbent materials, odor control, and moisture-wicking fabrics, leading to more comfortable and efficient products. Growing consumer awareness and demand for environmentally friendly, biodegradable, and reusable options in the adult diaper segment to reduce environmental impact.
Increasing availability of gender-specific adult diapers tailored to provide a better fit and comfort, as well as specialized designs for different types of incontinence. Rising popularity of online sales channels, providing convenience and discretion for consumers to purchase adult diapers, especially for those seeking privacy and accessibility. Increased awareness and better access to adult diapers in developing markets, driven by changing lifestyles, aging populations, and improved healthcare infrastructure.
Essity, Kimberly-Clark, Unicharm, Molnlycke Health Care, SCA, Procter & Gamble are some of the major industry contenders.
North America market is dominated by USA, with a revenue of USD 3 Billion in 2022 & is anticipated to grow robustly through 2032 driven by an increasing number of ageing population & rising cases of obesity.
The disposable adult diapers market segment accounted for revenue share of over 80% in 2022 & is projected to grow swiftly through 2032, owing to convenience as they offer a hygienic and hassle-free solution, particularly for those who seek a one-time use and easy disposal after wear.
Global market for adult diaper was valued at USD 15.2 billion in 2022 and is projected to register a CAGR of 6.8% by 2032, backed by the growing elderly population, increased healthcare spending, and changing lifestyles.