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Major players operating in the adult diapers industry include:
Essity and Kimberly are dominant players in the market due to their vast product portfolio. Essity’s ecosystem integration, along with consistent innovation, have attracted millions of customers. Their brand recognition and exclusive content deals solidify their leadership in the highly competitive market.
Essity, Kimberly-Clark, Unicharm, Molnlycke Health Care, SCA, Procter & Gamble are some of the major industry contenders.
North America market is dominated by USA, with a revenue of USD 3 Billion in 2022 & is anticipated to grow robustly through 2032 driven by an increasing number of ageing population & rising cases of obesity.
The disposable adult diapers market segment accounted for revenue share of over 80% in 2022 & is projected to grow swiftly through 2032, owing to convenience as they offer a hygienic and hassle-free solution, particularly for those who seek a one-time use and easy disposal after wear.
Global market for adult diaper was valued at USD 15.2 billion in 2022 and is projected to register a CAGR of 6.8% by 2032, backed by the growing elderly population, increased healthcare spending, and changing lifestyles.