Adult Diapers Market Analysis

Adult Diapers Market Analysis

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Based on product type, the market is divided into Tab-Style Briefs, Pull-On Underwear, Booster Pads. Tab-style briefs offer adjustable tabs that provide a customizable and secure fit, catering to a wide range of body shapes and sizes. This adjustability enhances comfort and prevents leaks, which is a significant driver for those seeking a tailored fit. The elderly population, often facing incontinence issues, seeks tab-style briefs due to their ease of use and suitability for caregivers. The adjustable tabs make it easier for caregivers to ensure a proper and comfortable fit for the wearer.

Based on category, the adult diapers market is categorized into Reusable and Disposable. Disposable accounted for over 80% business share in 2022. The primary driver for disposable adult diapers is convenience. They offer a hygienic and hassle-free solution, particularly for those who seek a one-time use and easy disposal after wear. The rising elderly population, often dealing with issues of incontinence, drives the demand for disposable adult diapers due to their convenience and ease of use. Urban lifestyles with busy schedules, smaller living spaces, and a lack of immediate access to proper sanitation facilities contribute to the demand for disposable options.

North America dominated the global adult diapers market in 2022. Within North America, the U.S. generated a revenue of over USD 3 billion in 2022. The North American population is aging at an unprecedented rate. In 2023, the number of adults aged 65 and older is expected to exceed the number of children under the age of 18. This aging population is more likely to experience incontinence, which is a major driver of adult diaper demand. Obesity is a major risk factor for incontinence, and the prevalence of obesity is rising in North America. In 2023, an estimated 42% of adults in the United States are obese.