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Based on vehicle, the market is segmented into passenger vehicles and vehicles. In 2023, the passenger vehicles segment accounted for over 70% of the market share and is expected to exceed USD 19 billion by 2032. The growing consumer demand for an enhanced driving experience is driving the passenger vehicle segment growth. Consumers are rapidly adopting vehicles that offer improved comfort, responsiveness, and safety features.
Adaptive steering systems provide an enhanced driving experience by adjusting the steering response based on speed and road conditions, resulting in efficient maneuverability and handling. As more consumers prioritize advanced technologies in their vehicles, manufacturers are increasingly integrating adaptive steering systems to meet these expectations.
Based on the offering, the adaptive steering market is divided into electric power steering (EPS), hydraulic power steering (HPS), and electric hydraulic power steering (EHPS). The electric power steering (EPS) segment held around 70% of the market share in 2023. As the automotive industry shifts toward electrification, manufacturers are integrating EPS systems to improve energy efficiency and vehicle performance. EPS technology eliminates the need for hydraulic fluids, resulting in lighter vehicles with reduced energy consumption, which is crucial for maximizing EV range.
Additionally, EPS systems offer enhanced control and responsiveness, aligning with consumer expectations for advanced driving experiences. As governments worldwide implement stricter emissions regulations and provide incentives for EV purchases, the demand for electric vehicles continues to rise. This trend compels automakers to incorporate EPS technologies, making them an integral part of modern electric vehicles.
The U.S. region accounted for an adaptive steering market share of over 80% in 2023 and is expected to exceed USD 5.5 billion by 2032. As consumers prioritize safety and convenience in their vehicles, manufacturers are increasingly integrating advanced technologies that enhance driving performance and support autonomous features. Adaptive steering systems play a crucial role in these innovations by providing dynamic adjustments to steering sensitivity based on driving conditions, speed, and driver preferences.
This adaptability improves vehicle handling and responsiveness, making it particularly appealing in complex driving environments. Additionally, with rising awareness of road safety and stricter government regulations surrounding vehicle safety standards, manufacturers are required to adopt adaptive steering technologies to comply with these requirements.
The European Union has implemented rigorous guidelines aimed at improving vehicle safety and reducing accidents, compelling manufacturers to integrate advanced technologies in their vehicles. Adaptive steering systems enhance vehicle control and stability, making them essential for compliance with these safety standards. Additionally, the growing focus on reducing carbon emissions further motivates manufacturers to develop more efficient vehicle systems, including adaptive steering, which can contribute to improved fuel economy and reduced energy consumption.
The increasing integration of technology in connected vehicles is a significantly driving demand for the adaptive steering market in the Asia-Pacific region. As vehicles become more connected through the Internet of Things (IoT), the demand for advanced systems that enhance communication and functionality is rising. Adaptive steering systems can seamlessly integrate with connected vehicle technologies, allowing for real-time data sharing and adjustments based on driving conditions, traffic patterns, and driver preferences. This technology improves overall vehicle performance and enhances safety and convenience features, such as lane-keeping assistance and automated driving support.