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Based on type, the market can be segmented into portable air purifier and fixed air purifier. In 2023, the fixed air purifier segment accounted for revenue of around USD 941.8 Million in the year 2023 and expected to reach around USD 1.71 billion by 2032. Fixed AC air purifiers integrate directly into a home's HVAC system, ensuring cleaner air throughout the entire house. This is especially beneficial for larger spaces or multi-story dwellings, where portable units might struggle to circulate purified air effectively. According to a 2024 survey by the National Air Filtration Association (NAFA), 65% of respondents with fixed AC air purifiers expressed satisfaction with their ability to clean air in all rooms of their home.
Furthermore, fixed AC air purifiers can handle larger volumes of air compared to portable units. This implies more efficient air filtration and a greater ability to remove airborne pollutants. The Association of Home Appliance Manufacturers (AHAM) certifies Clean Air Delivery Rate (CADR) for air purifiers, which indicates how effectively they remove smoke, dust, and pollen. Fixed AC units typically achieve higher CADR ratings compared to portables, as shown in AHAM's latest directory.
Based on technology, the AC Air Purifier market is categorized into HEPA filters, activated carbon filters, ionic filters, UV filters, others. In 2023, HEPA filters segment accounted for revenue of around USD 528.2 million in the year 2023 and expected to reach USD 1.04 billion by 2032. HEPA filters meet a strict standard set by the U.S. Department of Energy (DOE). They are certified to capture at least 99.97% of airborne particles as small as 0.3 microns in diameter. This exceptional efficiency makes them ideal for removing a wide range of pollutants, including dust, allergens like pollen and pet dander, smoke, and even some bacteria and viruses.
According to a 2024 consumer survey by the Association of Indoor Air Quality Professionals (IAQP), 72% of respondents with HEPA-equipped air purifiers reported a significant reduction in allergy and asthma symptoms.
On the other hand, in the commercial premises such as offices, retail spaces, restaurants, hotels, and educational institutions, AC Air Purifier systems are designed to create comfortable environments for occupants while meeting specific operational needs. Here, centralized heating and cooling systems, rooftop units, and variable refrigerant flow (VRF) systems are common solutions used to regulate indoor temperatures efficiently across larger areas.
North America dominated the global AC air purifier market with revenue of around USD 468.4 Million in the year 2023 and expected to reach around USD 884.4 Million by 2032. Country such as U.S and Canada experiencing rapid urbanization, leading to increased industrial activity, traffic congestion, and air pollution. Heightened awareness about the adverse effects of air pollution on respiratory health, especially for individuals with allergies, asthma, and other respiratory conditions, is fueling the adoption of air purifiers. This growing concern about air quality is driving demand for AC air purifiers as a solution for cleaner indoor air.
Manufacturers are integrating air purifiers with smart technologies, allowing users to control and monitor the devices through mobile apps or voice commands. These connected air purifiers can provide real-time air quality data, filter replacement reminders, and energy-saving features. Additionally, the demand for environmentally friendly and energy-efficient products is changing the market dynamics and pushing manufacturers to come up with new ideas and solutions that support the concept of responsible consumption.
North America: In terms of country, US is dominating with the overall market share of around 78.7% in the North America ac air purifier market. One of the most significant drivers of the US market growth is consumers' growing awareness of the importance of keeping high indoor air quality. As per the Blueair survey an air purification solutions provider, 81% of Americans report they suffer from “negative” symptoms when in their home, with 48% of individuals naming allergies and 41% identifying nasal congestion as the main culprits.
On the other hand, Canada AC air purifier market expressing notable growth rate of around 7.9% in 2023. With rising pollution levels and the presence of allergies and other airborne pollutants, people are becoming increasingly concerned about the air they breathe, particularly in their homes. This has resulted in an increase in demand for air purifiers in the Canada region, particularly AC air purifiers, which are meant to remove pollutants and allergens from the air, resulting in a clean and healthy atmosphere.
Europe: The Europe AC Air Purifier market was valued at around USD 357 Million in 2023 and is anticipated to register a CAGR of 7.4% between 2024 to 2032. The growing levels of air pollution in European cities have raised concerns about interior air quality. This has pushed many people to purchase air purifiers to ensure a clean and healthy atmosphere for themselves and their family.
In terms of country, Germany is dominating the Europe market in terms of market value of around USD 67.8 Million during the 2023.According to Robert Koch Institute, 10-15% of adults in Germany are affected by chronic bronchitis, a key component of COPD which emphasis on the importance of keeping the air quality intact.
On the other hand, U.K. experiencing notable growth in AC Air Purifier market and anticipated to grow at 7.1% CAGR during the forecast period. U.K.’s AC Air Purifier industry is influenced by both new construction activities and the replacement of aging systems, particularly in historical buildings.
Asia Pacific: The Asia Pacific market was valued at around USD 454.8 Million in 2023 and is anticipated to register a CAGR of 8.1% between 2024 to 2032. The growth can be attributed to several factors, including growing pollution levels, increased health awareness, and improvements in technology in the air purification sector.
In terms of country China is dominating the Asia Pacific AC air purifier market in terms of market value around USD 146.2 Million in the year 2023 and expected to reach around USD 297.3 Million by 2032. Increasing air pollution, and rising health concerns are the major factor driven the demand for AC air purifier in China. The study conducted by the Centre for Research on Energy and Clean Air (CREA) 2023 revealed that, 13 out of China’s 31 provincial capitals have not met the national standard for PM2.5, and 11 provincial capitals have not met the standard for ozone.
On the other hand, India is emerging as a fastest growing country for the AC Air Purifier market in terms of CAGR of 8.7% between 2024 to 2032. Rising air pollution and increasing air borne infection in the country is the major factor boosting the air purifier market growth in the country. According to the World Air Quality Report 2023, with an average annual PM2.5 concentration of 54.4 micrograms per cubic meter, India had the third worst air quality out of 134 countries.