2D Barcode Reader Market Size - By Type, By Technology, and By End Use Industry - Global Forecast, 2025 - 2034

2D Barcode Reader Market Share

The global 2D barcode reader market size was valued at USD 8.5 billion in 2024 with a volume of 16.7 million units and is estimated to grow at a CAGR of 9.2% to reach USD 20.4 billion by 2034. The growth of the market is attributed to factors such as the rising adoption in retail & e-commerce coupled with the expanding usage in food & beverage industry.
 

The rapid adoption of the 2D barcode reader in the retail and e-commerce sector is a major growth driver of the market. For instance, according to Statista, the revenue generated by the global e-commerce market was valued at USD 4.3 trillion in 2025 and is projected to grow with a CAGR of 8.0% to reach USD 5.9 trillion by 2029. This rapid adoption of 2D barcode reader is driven by the increasing demand for fast, efficient, and accurate product identification, inventory management, and customer engagement.
 

Retail stores and supermarket are further adopting these to speed up transactions, which can scan multiple items faster, even with damaged and poorly printed barcodes. Moreover, Several e-commerce giants such as Amazon, Alibaba, and Shopify have incorporated 2D barcode scanner in warehouse to reduce stock error, automate replenishment, real time inventory tracking, and improving supply chain efficiency.
 

Manufacturers of 2D barcode readers must create high-speed, AI-based scanners for retail and e-commerce, speeding up transactions and inventory tracking. Integration with automated warehouses will minimize stock errors, streamline supply chains, and enhance operational efficiency as global e-commerce grows.
 

The expanding usage in food and beverage industry serves as a primary factor behind the growth of 2D barcode reader market. For instance, according to Statista, the revenue generated by the global food market was valued at USD 9.4 trillion in 2024, and the revenue generated by the global beverage market was valued at USD 276.4 billion in 2024. With the increasing stringent food safety regulations from government bodies such as the FDA and EU Food Safety Authority, manufacturers are incorporating QR codes and data matrix codes to track ingredients, monitor expiry dates, and ensure product authenticity.
 

Also, the rise of contactless ordering and digital payment in restaurants has further fuelled the adoption of 2D barcode reader among manufacturers, along with the integration of barcode scanner for self service kiosks and mobile payments.
 

2D barcode reader manufacturers need to create high-accuracy scanners for the food and beverage industry, allowing ingredient tracing, expiry checking, and authenticity checking. They also need to improve integration with self-service kiosks and mobile payments to accommodate increasing demand for contactless ordering and compliance with regulations.
 

2D Barcode Reader Market Trends

• The growing emphasis towards wireless and wearable technology is a significant trend observed in the market. Manufacturers are focusing on the development of hands free and bluetooth-enabled readers to improve operational flexibility, particularly for transportation and logistics sector, while also aligning with the trend toward contactless solutions.
   
• The market shows a new trend through the combination of 2D barcode readers with AI-powered systems. The AI-enhanced barcode readers developed by Keyence under their SR-X series launched in April 2024 enhance the ability to read damaged or complex barcodes which benefits both manufacturing and healthcare applications.
   
• Another significant trend in the 2D barcode reader market is the rising adoption of high speed and omnidirectional readers to cater the growing demand faster scanning across multiple sectors, especially in retail and logistics to enhance checkout efficiency and reducing wait times.
   

2D Barcode Reader Market Analysis

Based on the type, the 2D barcode reader market is bifurcated into handheld readers, fixed readers, and mobile (mounted) readers.
 

• The handheld reader segment is the largest market and was valued at USD 3.95 billion in 2024. The rapid expansion of e-commerce and warehousing is pushing the demand for handheld barcode scanner in warehouse, fulfilment center, and last mile logistics. Several company such as Amazon, Walmart, Alibaba heavily rely on handheld scanners for scanning QR codes and transaction processing. Additionally, hospitals and pharmacies are using handheld readers for medication tracking and patient identification. Cordless and rugged handheld scanners are gaining rapid traction in industries such as manufacturing and logistics, for high-speed scanning and durability in harsh environments.
   
• The mobile (mounted) reader segment is the fastest growing market and is projected to grow with a CAGR of 10.7% during the forecast period. The growth in this segment is driven by the increasing demand for logistics and supply chain to improve efficiency in warehouse and shipping hubs. The rise of industry 4.0 automation in manufacturing industry rely on mobile reader on robotic arms and assembly line to ensure real time tracking and quality control. Furthermore, the advanced mobile reader with AI features can automatically detect and scan codes in high-speed conveyor belt.
   

Based on the end-use industry, the 2D barcode reader market is segmented into education, government, healthcare, logistics & transportation, manufacturing, retail & e-commerce, and others.
 

• The retail & e-commerce industry is the largest market and was valued at USD 2.31 billion in 2024. The surge in online shopping and omnichannel retail is pushing the demand for 2D barcode reader for warehouse management for automation, which is major growth driver. Moreover, with the rise of digital mobile payments such as Apple pay, Google Pay, and Alipay, several retailers are increasingly adopting barcode reader at POS to ensure fast and secure transactions. Also, the increasing demand for self service kiosk and cashier less stores further drives the shift towards fixed and handheld barcode readers for frictionless shopping experience.
   
• The logistics & transportation industry is the fastest growing market and is projected to grow with a CAGR of 11.5% during the forecast period. The rise of cross border e-commerce and global trade and 3PL is driving the demand for advanced barcode scanning solution in freight forwarding and inventory tracking. Furthermore, barcode-based tracking system are gaining rapid popularity among manufacturers to ensure compliance with FDA and EU regulations.
   
• Several courier services and delivery platform such as Amazon logistics, Uber freight, and DHL express are increasing transitioning towards handheld barcode scanner for real time parcel tracking solutions, which further support the growth of 2D barcode reader in this industry.
   

Based on the technology, the 2D barcode reader market is categorized into imaging scanners and omnidirectional scanners.
 

• The imaging scanner technology is the largest market and was valued at USD 5,718.0 million in 2024. The increasing adoption from hospitals and pharmacies for various purpose such as medication verification and patient identification, coupled with the rapid expansion of e-commerce and retail sector for self check out kiosks, mobile payments, and digital coupons, are the key growth driver of this segment. Moreover, Imaging scanner with AI capabilities enables real time barcode decoding, and defect detection in manufacturing and logistics industry.
   
• The omnidirectional scanner technology is projected to grow with a CAGR of 8.4% during the forecast period. The increasing demand from high speed retail checkout system is driving the adoption in supermarket, hypermarket, and self check out kiosk. Also, the integration of AI and IoT device enables cloud based inventory systems, which helps to enhance supply chain visibility. Furthermore, the increasing adoption in logistics for high speed tracking and sorting has enabled fast and error free operations. Several companies such as FedEx, UPS and DHL have integrated these scanners in warehouse automation systems for handling large volume of shipment daily, which further support the growth of this segment.
   

• The U.S. dominated the 2D barcode reader market, accounting for USD 2.53 billion in the year 2024. The regional growth is driven by increasing need for automation in retail, logistics, and healthcare industry along with the rapid expansion of e-commerce, digital payment and inventory management systems are further fuelling the adoption of 2D barcode readers.
   
• For instance, according to Statista, the revenue generated by the e-commerce market in the U.S. accounted for USD 1.2 trillion in the year 2025.  Furthermore, the surge in online shopping and last mile delivery is further fuelling the demand for barcode based tracking, fraud prevention, and supply chain optimization. Also, the rapid digitalization of healthcare industry such as electronic health records (EHRs) and pharmaceutical serialization, are propelling the demand for high speed and AI powered barcode readers while ensuring compliance and product’s safety.
   
• The Germany 2D barcode reader market accounted for USD 601.7 million in the year 2024. The growth in the country is driven by the strong presence of automotive and industrial sector, which rely on barcode scanning for inventory management, quality control, and production tracking.
   
• Also, the expansion of logistics and cold chain monitoring in the country is driving the adoption of barcode scanning solutions for freight management, warehouse automation, and temperature sensitive product monitoring. Additionally, the increasing investment from government towards smart city infrastructure is further propelling the adoption of QR codes for ticketing, parking, and public transportation, which is expected to drive market expansion of 2D barcode reader.
   
• The 2D barcode reader market in China is projected to reach USD 2,235.9 million by the year 2034. The growth in the region is driven by the increasing adoption of automation, digital payments, and smart logistics for high speed barcode scanning across several industries such as retail, e-commerce, and supply chain management.
   
• Moreover, the growing emphasis towards quality control and regulatory compliance for exports of pharmaceuticals, electronics, and food industries are further propelling the demand for AI driven barcode scanning and IoT enabled tracking solutions, which further contribute to market expansion. Also, the increasing investment from government towards smart manufacturing and intelligent logistics are further pushing the adoption of barcode readers, which is expected to drive market growth.
   
• The Japan 2D barcode reader market accounted for USD 325.6 million in 2024.  The growth in demand for market is supported by the technological advancement in automation, robotics, and digital payment. Several industries such as retail, logistics, healthcare, and smart factories are increasingly driving the adoption of advanced barcode reader for inventory management, cashless transaction, and AI powered automation. Furthermore, the rise of smart warehouses, e-commerce expansion, and QR code-based consumer engagement is further pushing the growth of the market in the region.
   
• The India time temperature indicator labels market is anticipated to grow at a CAGR of over 11.3% during the forecast period. The surge in adoption of QR code based digital payment, which is further supported by platforms such as UPI, Paytm, and Google pay, that is significantly increasing demand for 2D barcode reader. Also, the implementation of regulation from government such as Make in India and Digital India initiatives are pushing manufacturers to adopt in AI powered bar code solutions to enhance inventory management, payments, and supply chain operations, which is driving market expansion in the region.
   

2D Barcode Reader Market Share

The 2D barcode reader industry is highly competitive and fragmented with the presence of established global players as well as local players and startups. The top 3 companies in the global 2D barcode reader market are Honeywell International Inc., Zebra Technologies Corp., and Datalogic S.p.A, collectively accounting for a share of over 18%.
 

Leading market companies invest in high-end 2D barcode reader solutions that integrate AI-powered image recognition technology with cloud-based data analytics and machine learning algorithms to deliver faster accurate real-time tracking solutions. Furthermore, the increasing focus towards automation, digital payments, and supply chain visibility, is driving manufacturers to invest in the development of advanced bar code readers with advanced features such as AI powered OCR, RFID integration, and IoT enabled tracking system.
 

Moreover, the quick growth of e-commerce and logistics activities creates rising market demand for 2D barcode readers to track shipments in real time and verify packages without contact. Also, the healthcare and pharmaceutical industry require barcode scanning for medical inventory management and drug sterilization purposes while adhering to regulatory standards. Also, with the rise of smart factories and self check out kiosks, the investment in barcode reading is set to surge to ensure high efficiency, fraud prevention, and enhanced consumer interaction.
 

2D Barcode Reader Market Company

The 2D barcode reader industry features several prominent players, including:

• CipherLab
• Code Corporation
• Cognex Corporation
• Datalogic
• Denso Wave
• Honeywell International
• JADAK
• Juniper Systems
• Keyence
• Marson Technology
• Omron
• Panasonic
• Sato Holdings
• Socket Mobile
• Unitech Electronics
• Zebra Technologies
   

Honeywell establishes its unique selling points through durable products that feature precision engineering. The Xenon XP 1952g and Granit series barcode scanners from Honeywell deliver durable performance in logistics and manufacturing through IP-rated protection and drop resistance and Bluetooth and Wi-Fi connectivity.
 

Zebra Technologies stands out through its solutions that combine innovative features with flexible integration capabilities. The DS8100 series and TC77 along with other models from Zebra Technologies utilize PRZM Intelligent Imaging technology to swiftly read damaged or poorly printed barcodes. Zebra stands out through its ergonomic product designs as well as its DataCapture DNA platform which helps users manage devices and optimize operational performance.
 

2D Barcode Reader Industry News

• In October 2023, Cognex Corporation launched the DataMan 380 series of fixed-mount, image-based barcode readers. The DataMan 380 barcode readers are equipped with a CMOS sensor and have up to 5320 x 3032, 16.13 MPixel resolution. Shutter speeds range from 15 μs (minimum exposure) to 200 ms (maximum exposure). 
   
• In March 2024, RTscan Technology Limited introduced RT860D which operates as a high-speed 2D scanner for retail terminals. The barcode scanner operates to decode product barcodes that contain crucial details about price and inventory numbers together with production information.
   
• In October 2022, Socket Mobile Inc. introduced three linear barcode plus QR code scanners under the SocketScan S820, DuraScan D820 and DuraSled DS820 brand names. The S820 operates as a linear barcode & QR Code 1D/2D scanner through Bluetooth wireless technology. The D820 serves the same purpose as the S820 yet it offers superior performance in demanding scanning conditions.
   

The 2D barcode reader market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) and volume (Units) and from 2021 to 2034, for the following segments:

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By Type

• Handheld Readers
• Fixed Readers
• Mobile (Mounted) Readers

By Technology

• Imaging Scanners
  • Charge-coupled device (CCD) scanners
  • Complementary metal-oxide semiconductor (CMOS) scanner
• Omnidirectional Scanners

By End Use Industry

• Education
• Government
• Healthcare
• Logistics & Transportation
• Manufacturing
• Retail & E-commerce
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE