Report Content
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Advertisers
3.2.2 Ad networks and exchanges
3.2.3 Data providers
3.2.4 Publishers
3.2.5 Technology providers
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Rising demand for social media engagement
3.8.1.2 Shifting demand from traditional to digital channels
3.8.1.3 Increasing use of AI in advertising
3.8.1.4 The increasing adoption of digital displays
3.8.1.5 The proliferation of smartphones and the growing internet penetration
3.8.2 Industry pitfalls & challenges
3.8.2.1 The presence of strict regulations
3.8.2.2 Increasing concerns over privacy
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Service, 2021 - 2032 ($Bn)
5.1 Key trends
5.2 Email advertising
5.3 Video advertising
5.4 Search engine advertising
5.5 Mobile advertising
5.6 Social media advertising
5.7 Online display advertising
5.8 Others
Chapter 6 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)
6.1 Key trends
6.2 Mobile
6.3 Laptops, desktops & tablets
6.4 Others
Chapter 7 Market Estimates & Forecast, By Pricing Model, 2021 - 2032 ($Bn)
7.1 Key trends
7.2 Cost per mile (CPM)
7.3 Performance-based advertising
7.4 Hybrid
Chapter 8 Market Estimates & Forecast, By Enterprise Size, 2021 - 2032 ($Bn)
8.1 Key trends
8.2 Large enterprises
8.3 SME
Chapter 9 Market Estimates & Forecast, By End-User, 2021 - 2032 ($Bn)
9.1 Key trends
9.2 BFSI
9.3 Retail & consumer goods
9.4 Education
9.5 Media and entertainment
9.6 IT & telecom
9.7 Healthcare
9.8 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Spain
10.3.5 Italy
10.3.6 Russia
10.3.7 Nordics
10.3.8 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 ANZ
10.4.6 Southeast Asia
10.4.7 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.5.4 Rest of Latin America
10.6 MEA
10.6.1 UAE
10.6.2 South Africa
10.6.3 Saudi Arabia
10.6.4 Rest of MEA
Chapter 11 Company Profiles
11.1 Adobe Inc.
11.2 Amazon.Com, Inc.
11.3 BlueFocus
11.4 Chooch AI
11.5 Criteo S.A.
11.6 Google LLC
11.7 Hulu LLC
11.8 ibex Limited
11.9 Ignite Visibility
11.10 Jives Media
11.11 LinkedIn Corporation
11.12 Meta
11.13 Microsoft
11.14 Omnicom Group Inc.
11.15 Outfront Media Ltd.
11.16 PubMatic, Inc.
11.17 The Weather Company (IBM)
11.18 Twitter, Inc.
11.19 VaynerMedia
11.20 WebFX
