Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry synopsis, 2021-2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.7 Growth drivers
3.7.1.1 Increased consumer expectations for personalization
3.7.1.2 Advancements in automation technology
3.7.1.3 Growth of omnichannel retailing
3.7.1.4 Rising importance of data-driven decision making
3.7.1.5 Expansion of social media and digital advertising
3.8 Industry pitfalls & challenges
3.8.1.1 Data integration and management complexity
3.8.1.2 Ensuring consistency across channels
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Component, 2021-2032 (USD Billion)
5.1 Key trends
5.2 Software platform
5.2.1 Core platform
5.2.2 Add-on modules
5.3 Professional services
5.3.1 Implementation services
5.3.2 Training services
5.3.3 Support & maintenance
5.3.4 Consulting services
Chapter 6 Market Estimates & Forecast, By Deployment Model, 2021-2032 (USD Billion)
6.1 Key trends
6.2 Cloud deployment
6.2.1 Public cloud
6.2.2 Private cloud
6.3 On-Premises deployment
6.4 Hybrid deployment
Chapter 7 Market Estimates & Forecast, By Marketing Channel Type, 2021-2032 (USD Billion)
7.1 Key trends
7.2 Digital channels
7.2.1 Email marketing
7.2.2 Social media marketing
7.2.3 Search marketing(SEO/SEM)
7.2.4 Display advertising
7.2.5 Content marketing
7.3 Mobile Channels
7.3.1 Mobile apps
7.3.2 SMS/MMS
7.3.3 Push notifications
7.3.4 Mobile web
7.4 Traditional channels
7.4.1 Direct mail
7.4.2 Print media
7.4.3 Television/radio
7.4.4 Point of sale
7.5 Others
Chapter 8 Market Estimates & Forecast, By Organization Scale, 2021-2032 (USD Billion)
8.1 Key trends
8.2 Small business
8.3 Medium enterprise
8.4 Large enterprise
Chapter 9 Market Estimates & Forecast, By End Use Industry 2021-2032 (USD Billion)
9.1 Key trends
9.2 Consumer industries
9.2.1 Retail & E-commerce
9.2.2 Consumer goods
9.2.3 Travel & hospitality
9.3 Service industries
9.3.1 Financial services & banking
9.3.2 Healthcare & pharmaceuticals
9.3.3 Professional services
9.4 Media & technology
9.4.1 Media & entertainment
9.4.2 Technology & software
9.4.3 Telecommunications
9.5 Other industries
9.5.1 Manufacturing
9.5.2 Education
9.5.3 Non-profit
9.5.4 Government
Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
Chapter 11 Company Profiles
11.1 Acoustic
11.2 Acquia
11.3 ActiveCampaign
11.4 Act-On Software
11.5 Adobe
11.6 Cheetah Digital
11.7 ClickDimensions
11.8 Dynamic Yield
11.9 EngageBay
11.10 Freshworks CRM
11.11 RedPoint Global
11.12 GreenRope
11.13 HCL Technologies
11.14 IBM
11.15 Iterable
11.16 Klaviyo
11.17 LeadSquared
11.18 Maropost
11.19 Salesforce
11.20 Oracle
11.21 Pipedrive
