Report Content
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry 360º synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Software providers
3.2.2 Technology providers
3.2.3 Service providers
3.2.4 End users
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.6.1 Partnership/collaboration
3.6.2 Merger/acquisition
3.6.3 Investment
3.6.4 Application launch & innovation
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Increasing adoption of big data and cloud computing
3.8.1.2 Rising demand for data-driven marketing
3.8.1.3 Growing need to optimize marketing budgets
3.8.1.4 Surging demand for real-time insights
3.8.2 Industry pitfalls & challenges
3.8.2.1 Complexity of marketing analytics tools
3.8.2.2 High cost of marketing analytics solutions for SME
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Application, 2021-2032 ($Mn)
5.1 Key trends
5.2 Social media marketing
5.3 E-mail marketing
5.4 Search engine Marketing
5.5 Content marketing
5.6 Others
Chapter 6 Market Estimates & Forecast, By Deployment Model, 2021-2032 ($Mn)
6.1 Key trends
6.2 Cloud
6.3 On-Premises
Chapter 7 Market Estimates & Forecast, By Organization Size, 2021-2032 ($Mn)
7.1 Key trends
7.2 SME
7.3 Large enterprises
Chapter 8 Market Estimates & Forecast, By End user, 2021-2032 ($Mn)
8.1 Key trends, by end user
8.2 Retail & consumer goods
8.2.1 Social media marketing
8.2.2 E-mail marketing
8.2.3 Search engine marketing
8.2.4 Content marketing
8.2.5 Others
8.3 BFSI
8.3.1 Social media marketing
8.3.2 E-mail marketing
8.3.3 Search engine marketing
8.3.4 Content marketing
8.3.5 Others
8.4 Retail
8.4.1 Social media marketing
8.4.2 E-mail marketing
8.4.3 Search engine marketing
8.4.4 Content marketing
8.4.5 Others
8.5 Media & communication
8.5.1 Social media marketing
8.5.2 E-mail marketing
8.5.3 Search engine marketing
8.5.4 Content marketing
8.5.5 Others
8.6 Healthcare
8.6.1 Social media marketing
8.6.2 E-mail marketing
8.6.3 Search engine marketing
8.6.4 Content marketing
8.6.5 Others
8.7 Industrial
8.7.1 Social media marketing
8.7.2 E-mail marketing
8.7.3 Search engine marketing
8.7.4 Content marketing
8.7.5 Others
8.8 Others
Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 ($Mn)
9.1 Key trends, by region
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Nordics
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 ANZ
9.4.5 South Korea
9.4.6 Southeast Asia
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Argentina
9.6 MEA
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
Chapter 10 Company Profiles
10.1 Accenture PLC
10.2 Adobe Systems, Inc.
10.3 CleverTap
10.4 Experian PLC
10.5 Google
10.6 HubSpot
10.7 IBM Corporation
10.8 Mailchimp
10.9 McKinsey & Company
10.10 Microsoft Corporation
10.11 NGDATA, Inc.
10.12 Oracle Corporation
10.13 Pegasystems, Inc.
10.14 Salesforce
10.15 SAS Institute, Inc.
10.16 SAP SE
10.17 Semrush
10.18 Supermetrics
10.19 Teradata Corporation
10.20 Wipro Ltd.
