Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Location-based advertising market 3600 synopsis, 2018 - 2032
2.2 Business trends
2.2.1 Total Addressable Market (TAM), 2023 - 2032
2.3 Regional trends
2.4 Advertising type trends
2.5 Type trends
2.6 End-user trends
Chapter 3 Location-based Advertising Industry Insights
3.1 Impact of COVID-19
3.2 Industry ecosystem analysis
3.3 Technology & innovation landscape
3.4 Patent analysis
3.5 Key news and initiatives
3.5.1 Partnership/Collaboration
3.5.2 Merger/Acquisition
3.5.3 Investment
3.5.4 Product launch & innovation
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Increasing proliferation of mobile devices
3.7.1.2 Growing technology advancements in advertising process
3.7.1.3 Increased focus on geofencing and geotargeting
3.7.1.4 Growing demand for personalized marketing experiences
3.7.2 Industry pitfalls & challenges
3.7.2.1 Data privacy & security concerns
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.3.1 Google LLC
4.3.2 Meta Platform Inc.
4.3.3 Amazon.Com Inc
4.3.4 Microsoft Corporation
4.3.5 Oracle Corporation
4.3.6 IBM Corporation
4.3.7 Salesforce, Inc
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022
Chapter 5 Location-based Advertising Market Estimates & Forecast, By Advertising Type (Revenue)
5.1 Key trends, by advertising type
5.2 Push
5.3 Pull
Chapter 6 Location-based Advertising Market Estimates & Forecast, By Type (Revenue)
6.1 Key trends, by type
6.2 Geotargeting
6.3 Geofencing
6.4 Beaconing
6.5 Mobile Targeting
6.6 Geo-Conquesting
Chapter 7 Location-based Advertising Market Estimates & Forecast, By End-user (Revenue)
7.1 Key trends, by end-user
7.2 Retail & E-commerce
7.3 Travel & Hospitality
7.4 Entertainment and Media
7.5 Healthcare
7.6 Automotive & transportation
7.7 Others
Chapter 8 Location-based Advertising Market Estimates & Forecast, By Region (Revenue)
8.1 Key trends, by region
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 UK
8.3.2 Germany
8.3.3 France
8.3.4 Italy
8.3.5 Spain
8.3.6 Russia
8.4 Asia Pacific
8.4.1 China
8.4.2 India
8.4.3 Japan
8.4.4 South Korea
8.4.5 Southeast Asia
8.4.6 ANZ
8.5 Latin America
8.5.1 Brazil
8.5.2 Mexico
8.5.3 Argentina
8.6 MEA
8.6.1 UAE
8.6.2 Saudi Arabia
8.6.3 South Africa
Chapter 9 Company Profiles
9.1 Adobe, Inc.
9.2 Amazon.Com Inc
9.3 Foursquare
9.4 Google LLC
9.5 GroundTruth
9.6 IBM Corporation
9.7 Meta Platform Inc.
9.8 Microsoft Corporation
9.9 Near Intelligence Inc.
9.10 Oracle Corporation
9.11 Salesforce, Inc.
9.12 Simpli.fi
9.13 Verve Group Inc.
9.14 X-Mode
9.15 Yext
