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Internet of Behavior (IoB) Market Size - By Application (Advertising campaign, Digital Marketing, Content Delivery, Brand Promotion, Fraud Detection), By Enterprise Size (Large Enterprise, SME), By Technology, By Industry Vertical & Forecast, 2024 – 2032

  • Report ID: GMI11057
  • Published Date: Aug 2024
  • Report Format: PDF

Report Content

Chapter 1   Methodology & Scope

1.1    Research design

1.1.1    Research approach

1.1.2    Data collection methods

1.2    Base estimates and calculations

1.2.1    Base year calculation

1.2.2    Key trends for market estimates

1.3    Forecast model

1.4    Primary research & validation

1.4.1    Primary sources

1.4.2    Data mining sources

1.5    Market definitions

Chapter 2   Executive Summary

2.1    Industry 360º synopsis, 2021 - 2032

Chapter 3   Industry Insights

3.1    Industry ecosystem analysis

3.2    Supplier landscape

3.2.1    Technology & platform providers

3.2.2    Data analytics & AI solution providers

3.2.3    Hardware manufacturers

3.2.4    Service providers

3.2.5    Data aggregators

3.3    Profit margin analysis

3.4    Technology & innovation landscape

3.5    Use cases and applications

3.6    Implementation strategies

3.6.1    Best Practices for Deploying IoB Solutions

3.6.2    Integration of IoB with Existing IT Infrastructure

3.6.3    Change management and employee training

3.7    Patent analysis

3.8    Key news and initiatives

3.8.1    Partnership/Collaboration

3.8.2    Merger/Acquisition

3.8.3    Investment

3.8.4    Product launch & innovation

3.9    Regulatory landscape

3.10    Impact forces

3.10.1   Growth drivers

3.10.1.1    Advancements in AI and machine learning

3.10.1.2    Growing adoption of IoT devices and wearables

3.10.1.3    Rising demand for personalized marketing and customer engagement

3.10.1.4    Enhanced data analytics capabilities

3.10.2   Industry pitfalls & challenges

3.10.2.1    Data privacy and security concerns

3.10.2.2    Complexity of implementation

3.11    Growth potential analysis

3.12    Porter’s analysis

3.13    PESTEL analysis

Chapter 4   Competitive Landscape, 2023

4.1    Introduction

4.2    Company market share analysis

4.3    Competitive positioning matrix

4.4    Strategic outlook matrix

Chapter 5   Market Estimates & Forecast, By Application, 2021-2032 ($Bn)

5.1    Key trends

5.2    Advertising campaign

5.3    Digital marketing

5.4    Content delivery

5.5    Brand promotion

5.6    Fraud detection

5.7    Others

Chapter 6   Market Estimates & Forecast, By Enterprise Size, 2021-2032 ($Bn)

6.1    Key trends

6.2    Large enterprises

6.3    SME

Chapter 7   Market Estimates & Forecast, By Technology, 2021-2032 ($Bn)

7.1    Key trends

7.2    Data collection

7.2.1    Sensors

7.2.2    Wearables

7.2.3    Mobile apps

7.2.4    IoT devices

7.3    Data analysis

7.3.1    Machine learning

7.3.2    Artificial intelligence

7.3.3    Big data analytics

7.4    Data storage & management

7.4.1    Cloud computing

7.4.2    Data warehouses

7.4.3    Data lakes

Chapter 8   Market Estimates & Forecast, By Industry Vertical, 2021-2032 ($Bn)

8.1    Key trends

8.2    BFSI

8.3    IT & telecom

8.4    Media & entertainment

8.5    Tourism & travel

8.6    Retail & e-commerce

8.7    Healthcare

8.8    Manufacturing

8.9    Others

Chapter 9   Market Estimates & Forecast, By Region, 2021-2032 ($Bn)

9.1    Key trends

9.2    North America

9.2.1    U.S.

9.2.2    Canada

9.3    Europe

9.3.1    UK

9.3.2    Germany

9.3.3    France

9.3.4    Italy

9.3.5    Spain

9.3.6    Russia

9.3.7    Nordics

9.3.8    Rest of Europe

9.4    Asia Pacific

9.4.1    China

9.4.2    India

9.4.3    Japan

9.4.4    South Korea

9.4.5    ANZ

9.4.6    Southeast Asia

9.4.7    Rest of Asia Pacific

9.5    Latin America

9.5.1    Brazil

9.5.2    Mexico

9.5.3    Argentina

9.5.4    Rest of Latin America

9.6    MEA

9.6.1    South Africa

9.6.2    UAE

9.6.3    Saudi Arabia

9.6.4    Rest of MEA

Chapter 10   Company Profiles

10.1    Accenture

10.2    Adobe Systems Incorporated

10.3    Amazon Web Services (AWS)

10.4    Baidu, Inc.

10.5    Cisco Systems, Inc.

10.6    Google LLC

10.7    Hewlett Packard Enterprise (HPE)

10.8    IBM Corporation

10.9    Microsoft Corporation

10.10    NEC Corporation

10.11    NICE Ltd.

10.12    OpenText Corporation

10.13    Oracle Corporation

10.14    Palantir Technologies

10.15    Riverbed Technology LLC

10.16    Salesforce

10.17    SAP SE

10.18    SAS Institute Inc.

10.19    Siemens AG

10.20    Verizon Communications

   

Authors: Preeti Wadhwani, Aishwarya Ambekar

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  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 220
  • Countries covered: 24
  • Pages: 280
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