Report Content
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates & calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market scope & definition
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Platform providers
3.2.2 Service providers
3.2.3 Distribution channel
3.2.4 End users
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Case study
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Increasing demand for personalized customer experiences
3.8.1.2 Rising adoption of AI and machine learning technologies
3.8.1.3 Growing focus on data-driven decision making
3.8.1.4 Expansion of omnichannel marketing strategies
3.8.2 Industry pitfalls & challenges
3.8.2.1 Data privacy and security concerns
3.8.2.2 Skill gap in data analytics and interpretation
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2032 ($Bn)
5.1 Key trends
5.2 Platform
5.3 Service
5.3.1 Consulting
5.3.2 Support & maintenance
5.3.3 Deployment & integration
Chapter 6 Market Estimates & Forecast, By Deployment Mode, 2021 - 2032 ($Bn)
6.1 Key trends
6.2 Cloud-based
6.3 On-premises
Chapter 7 Market Estimates & Forecast, By Organization Size, 2021 - 2032 ($Bn)
7.1 Key trends
7.2 SME
7.3 Large enterprises
Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2032 ($Bn)
8.1 Key trends
8.2 Sales & marketing optimization
8.3 Customer experience management
8.4 Customer retention & engagement
8.5 Customer behavior analytics
8.6 Others
Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2032 ($Bn)
9.1 Key trends
9.2 BFSI
9.3 Retail & e-commerce
9.4 Telecommunications
9.5 Healthcare
9.6 Travel & hospitality
9.7 Media & entertainment
9.8 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.3.7 Nordics
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 Australia
10.4.5 South Korea
10.4.6 Southeast Asia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 UAE
10.6.2 South Africa
10.6.3 Saudi Arabia
Chapter 11 Company Profiles
11.1 Accenture
11.2 Adobe
11.3 Domo
11.4 IBM
11.5 Informatica
11.6 Medallia
11.7 Microsoft
11.8 Nice
11.9 Oracle
11.10 Pegasystems
11.11 Qualtrics
11.12 Salesforce
11.13 SAP
11.14 SAS
11.15 Segment
11.16 Tealium
11.17 Teradata
11.18 Treasure Data
11.19 Verint Systems
11.20 Zendesk
