Report Content
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Data source providers
3.2.2 CDP vendors
3.2.3 System integrators
3.2.4 Data management platforms (DMPs)
3.2.5 Consulting and professional services
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Increasing demand for data-driven marketing
3.8.1.2 Rising data volume and complexity
3.8.1.3 Omnichannel customer experience
3.8.1.4 The integration of AI and ML into customer data platform
3.8.2 Industry pitfalls & challenges
3.8.2.1 Data quality and integration issues
3.8.2.2 Evolving privacy regulations
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Deployment Model, 2021 - 2032 ($Bn)
5.1 Key trends
5.2 On-premises
5.3 Cloud
Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2032 ($Bn)
6.1 Key trends
6.2 Data management
6.3 Analytics
6.4 Activation
Chapter 7 Market Estimates & Forecast, By Organization Size, 2021 - 2032 ($Bn)
7.1 Key trends
7.2 SME
7.3 Large enterprises
Chapter 8 Market Estimates & Forecast, By Industry Vertical, 2021 - 2032 ($Bn)
8.1 Key trends
8.2 Retail and e-commerce
8.3 Banking, financial services, and insurance (BFSI)
8.4 Media and entertainment
8.5 Travel and hospitality
8.6 Healthcare
8.7 Telecommunications
8.8 Others
Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Spain
9.3.5 Italy
9.3.6 Russia
9.3.7 Nordics
9.3.8 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 ANZ
9.4.6 Southeast Asia
9.4.7 Rest of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Argentina
9.5.4 Rest of Latin America
9.6 MEA
9.6.1 UAE
9.6.2 South Africa
9.6.3 Saudi Arabia
9.6.4 Rest of MEA
Chapter 10 Company Profiles
10.1 Adobe Inc.
10.2 Ascend.io
10.3 Bloomreach
10.4 BlueConic
10.5 Braze Inc.
10.6 Emarsys
10.7 Exponea
10.8 Microsoft Corporation
10.9 Oracle Corporation
10.10 RedPoint Global
10.11 Salesforce Inc.
10.12 SAP SE
10.13 SAS
10.14 SessionCam
10.15 Simon Data
10.16 Sitecore
10.17 Tealium
10.18 Twilio Inc.
10.19 Zaius
10.20 Zeta Global
