Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 360º synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Increased digital marketing adoption
3.8.1.2 Personalization and data-driven marketing
3.8.1.3 Integration of advanced technologies
3.8.1.4 Expansion of mobile and social media marketing
3.8.1.5 Increased focus on customer experience
3.8.2 Industry pitfalls & challenges
3.8.2.1 Data privacy and security concerns
3.8.2.2 Integration and interoperability issues
3.9 Growth potential analysis
3.10 Porter’s analysis
3.10.1 Supplier power
3.10.2 Buyer power
3.10.3 Threat of new entrants
3.10.4 Threat of substitutes
3.10.5 Industry rivalry
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Platform, 2021 - 2032 (USD million)
5.1 Key trends
5.2 Web-based
5.3 Mobile-based
Chapter 6 Market Estimates & Forecast, By Functionality, 2021 - 2032 (USD million)
6.1 Key trends
6.2 Email marketing
6.3 Social media marketing
6.4 Search Engine Marketing (SEM)
6.5 Content marketing
Chapter 7 Market Estimates & Forecast, By End Use Industry, 2021 - 2032 (USD million)
7.1 Key trends
7.2 Retail
7.3 Banking, Financial Services, and Insurance (BFSI)
7.4 Healthcare
7.5 IT & telecom
7.6 Education
7.7 Media & entertainment
7.8 Government
7.9 Other industries
Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 (USD million)
8.1 Key trends
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 UK
8.3.2 Germany
8.3.3 France
8.3.4 Italy
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 India
8.4.3 Japan
8.4.4 South Korea
8.4.5 ANZ
8.4.6 Rest of Asia Pacific
8.5 Latin America
8.5.1 Brazil
8.5.2 Mexico
8.5.3 Rest of Latin America
8.6 MEA
8.6.1 UAE
8.6.2 South Africa
8.6.3 Saudi Arabia
8.6.4 Rest of MEA
Chapter 9 Company Profiles
9.1 ActiveCampaign, LLC
9.2 ActiveTrail
9.3 Act-On Software, Inc.
9.4 Adobe Inc.
9.5 Campaign Monitor Pty Ltd
9.6 ClickDimensions
9.7 Constant Contact
9.8 Exponea
9.9 GreenRope
9.10 HubSpot Inc.
9.11 IBM Corporation
9.12 Infusionsoft by Keap
9.13 Iterable, Inc.
9.14 Mailchimp
9.15 Marketo, Inc.
9.16 Microsoft Corporation
9.17 Omnisend
9.18 Oracle Corporation
9.19 Salesforce.com Inc.
9.20 SAP SE
9.21 SAS Institute Inc.
9.22 Sendinblue
9.23 SharpSpring, Inc.
9.24 Vero
9.25 Zoho Corporation
