Report Content
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Content creators
3.2.2 Platforms
3.2.3 Ad tech providers
3.2.4 Viewers
3.2.5 Profit margin analysis
3.3 Technology & innovation landscape
3.4 Patent analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Increasing digital video consumption
3.7.1.2 Rising investing in mobile-friendly ads and social media campaigns
3.7.1.3 Consumers increasingly seek diverse content offerings across platforms
3.7.1.4 Upsurge in content monetization for creators
3.7.2 Industry pitfalls & challenges
3.7.2.1 Difficulties in managing compliance with varying regulations across different countries and regions
3.7.2.2 Addressing viewer dissatisfaction and disengagement due to repetitive or intrusive ads
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Content, 2021 - 2032 ($Bn)
5.1 Key trends
5.2 Movies
5.3 TV shows
5.4 Original series
5.5 News
5.6 Sports
5.7 User-generated content
Chapter 6 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)
6.1 Key trends
6.2 Standalone platforms
6.2.1 Pre-roll ads
6.2.2 Mid-roll ads
6.2.3 Post-roll ads
6.2.4 Banner ads
6.2.5 Native ads
6.2.6 Others
6.3 Broader streaming platforms
6.3.1 Pre-roll ads
6.3.2 Mid-roll ads
6.3.3 Post-roll ads
6.3.4 Banner ads
6.3.5 Native ads
6.3.6 Others
6.4 Social media platforms
6.4.1 Pre-roll ads
6.4.2 Mid-roll ads
6.4.3 Post-roll ads
6.4.4 Banner ads
6.4.5 Native ads
6.4.6 Others
Chapter 7 Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn)
7.1 Key trends
7.2 Mobile devices
7.3 Smart TVs
7.4 Desktop & laptops
7.5 Streaming devices
7.6 Others
Chapter 8 Market Estimates & Forecast, By Format, 2021 - 2032 ($Bn)
8.1 Key trends
8.2 Pre-roll ads
8.3 Mid-roll ads
8.4 Post-roll ads
8.5 Banner ads
8.6 Native ads
8.7 Others
Chapter 9 Market Estimates & Forecast, By Genre, 2021 - 2032 ($Bn)
9.1 Key trends
9.2 Drama
9.3 Comedy
9.4 Action/adventure
9.5 Reality TV
9.6 Crime/mystery
9.7 Sci-Fi/fantasy
9.8 Documentary
9.9 News
9.10 Sports
9.11 Kids/family
9.12 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032 ($Mn)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Russia
10.3.6 Spain
10.3.7 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 South Korea
10.4.5 Australia
10.4.6 Southeast Asia
10.4.7 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.5.4 Rest of Latin America
10.6 MEA
10.6.1 UAE
10.6.2 South Africa
10.6.3 Saudi Arabia
10.6.4 Rest of MEA
Chapter 11 Company Profiles
11.1 Amazon Freevee
11.2 Crackle
11.3 Dailymotion
11.4 Facebook Watch
11.5 Instagram
11.6 Paramount+
11.7 Plex
11.8 Pluto TV
11.9 Roku
11.10 Samsung TV Plus
11.11 Snapchat
11.12 TikTok
11.13 Tubi
11.14 Twitter
11.15 Vudu
11.16 Xumo
11.17 YouTube
11.18 Twitter
