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Wooden toys with educational value and a focus on STEM (Science, Technology, Engineering, and Mathematics) concepts are gaining popularity. Parents seek toys that contribute to their children's cognitive development and learning experiences. There is a shift towards gender-neutral and inclusive designs in wooden toys, moving away from traditional gender stereotypes. Toys that promote inclusivity and diversity are becoming more prevalent, appealing to a broader audience. Consumers are increasingly drawn to artisanal and handcrafted wooden toys.
The unique and personalized touch of handcrafted toys, often made by skilled artisans, adds to their appeal as special and one-of-a-kind items. Some wooden toys are incorporating interactive and smart features to enhance play experiences. This may include sensory elements, interactive components, or technology integration that complements traditional wooden toy designs. Wooden toys with multifunctional features and stackable designs are popular. Parents appreciate toys that offer versatility and adaptability for different stages of a child's development.
Educational toys segment was worth USD 6.6 billion in 2023, favored by a growing emphasis on early childhood education.
North America market held a revenue share of 22% in 2023, as parents increasingly prioritize toys made from natural and non-toxic materials.
The market size of wooden toy reached USD 27 billion in 2023 and is set to grow at 4.4% CAGR from 2024 to 2032, led by growing environmental awareness.
Hape, Wonderworld Toys, Janod, Voila Toys, KidKraft, Vilac, Le Toy Van, Tidlo, Melissa & Doug, TickiT, PlanToys, The Manhattan Toy Company, Sevi, and Tegu.