Women’s Digital Health Market Size

The global women’s digital health market size was valued at around USD 2.6 billion in 2023 and is estimated to grow at 19.7% CAGR from 2024 to 2032. Women's digital health refers to a spectrum of technologies and services tailored to meet the distinct health needs and challenges of women. This domain harnesses digital tools, including mobile apps, wearables, telehealth platforms, and online health communities, empowering women to manage their health more effectively.

The rising incidence of chronic diseases among women significantly propels the growth of the market. Data from the United Health Foundation indicates that in 2022, about 4.6% of U.S. women grappled with multiple chronic conditions. Tools like mobile apps and wearables are becoming indispensable for monitoring and managing these conditions, allowing women to adopt a proactive stance on their health. Additionally, heightened awareness and emphasis on women's health, especially in areas like reproductive and maternal health, are spurring market expansion.

The United Nations Population Fund (UNFPA) highlights a concerning statistic: around 810 women succumb daily to preventable pregnancy and childbirth-related causes. To combat this, technologies like telemedicine and remote monitoring are being increasingly embraced to enhance prenatal care access and mitigate maternal mortality, particularly in underserved regions, thus bolstering the women's digital health market.

Furthermore, the surge in smartphone adoption and internet access is broadening the reach of women's digital health solutions. A significant number of women in low- and middle-income nations now possess mobile phones, bridging the mobile ownership gender divide. This surge in connectivity allows a greater number of women to tap into digital health services, from period tracking to virtual consultations, fueling both market growth and innovation in women-centric digital health solutions.