Women Outdoor Apparel Market Size

The global women outdoor apparel market was valued at USD 12 billion in 2023 and is anticipated to register a CAGR of 6.6% between 2024 and 2032. The market is witnessing robust growth, as more women are participating in outdoor activities like hiking, camping, and trekking. This increase is due to higher disposable incomes, a greater focus on health and wellness, and a desire to connect with nature.

Advancements in technology and materials have led to the creation of innovative and high-performance outdoor apparel for women. These clothes offer better comfort, durability, and functionality, meeting the specific needs of female outdoor enthusiasts. These advancements in technology and materials have resulted in a wide range of innovative features in women's outdoor apparel. For example, moisture-wicking fabrics effectively draw away sweat from the skin, keeping the wearer cool and comfortable during strenuous activities.

Additionally, waterproof and breathable materials provide protection against inclement weather while allowing for adequate ventilation. Furthermore, ergonomic designs and adjustable features ensure a comfortable and customized fit, enabling women to move freely and confidently in various outdoor environments. According to the Outdoor Industry Association, female participation in outdoor activities has increased by 15% over the past five years, supporting these trends.

Women Outdoor Apparel Market Trends

The women's outdoor apparel market is experiencing latest trends due to changing consumer preferences and lifestyles. One key trend is the growing popularity of sustainable and eco-friendly materials, like recycled fabrics and organic fibers. Consumers are more aware of the environmental impact of their clothing choices and prefer brands that focus on sustainability. Patagonia is a leading example, using recycled materials, organic cotton, and renewable energy in its production processes for decades.

Additionally, there is a rising demand for versatile and multifunctional garments that can be used for both outdoor activities and everyday wear. This trend highlights the need for practical and efficient clothing, as consumers want to make the most of their wardrobe investments.

Women Outdoor Apparel Market Analysis

The women's outdoor apparel market faces challenges related to inclusivity and functionality. Many brands struggle to offer a wide range of sizes and fits that accommodate the diversity of women's body shapes. This often leads to a lack of comfortable and practical options. This gap in sizing and body inclusivity not only alienates potential customers but also reinforces the perception that the outdoor industry is not designed with women in mind.

Additionally, many products in the market fail to balance performance and style, which is a critical expectation among female consumers. Women often have to choose between functional outdoor gear and aesthetically pleasing designs, limiting their choices for versatile and high-performing apparel that is both practical and stylish.

Based on product type, the women outdoor apparel market is segmented into top, bottom and accessories. Top wear dominated the market in 2023, generating a revenue exceeding USD 6.7 billion, and is expected to reach USD 12 billion by 2032. Top apparel has consistently led sales in the women's outdoor apparel market. Several factors contribute to this dominance. Firstly, top wear plays a vital role in regulating body temperature and shielding against environmental elements, making it essential for outdoor attire. Secondly, the variety in top wear—ranging from jackets and vests to shirts and sweaters—allows women to tailor their outfits to specific activities and weather conditions.

Lastly, being more visible, top wear serves as a canvas for personal style and individuality, appealing to fashion-forward outdoor enthusiasts. According to the Outdoor Industry Association, top wear accounted for 45% of women's outdoor apparel sales in 2023, underscoring its market significance.

Based on price, the market is classified into low, medium and high price. Low pricing dominated the market in 2023, with revenue exceeding USD 5.3 billion, and is expected to reach USD 9.5 billion by 2032. A primary factor is the growing affordability of outdoor activities. As access to national parks, hiking trails, and camping grounds becomes more widespread, a broader range of consumers, many of whom are price-sensitive, are entering the market.

In terms of region, North America women outdoor apparel market emerged as the dominant region, generating a substantial revenue of USD 4.8 billion, and is expected to reach USD 8.5 billion by 2032. North America has consistently led the women's outdoor apparel market. This leadership stems from a strong culture of outdoor recreation, a well-established infrastructure for these activities, and a large consumer base with disposable income. Iconic brands like Patagonia, The North Face, and Columbia Sportswear are headquartered in North America. These brands have a strong global presence and have significantly shaped the market.

U.S. market dominated the market with revenue of around USD 9.5 billion in 2023 and with a CAGR of 6.6% for the forecast period of 2024 to 2032. The U.S. is also known for its innovation in outdoor apparel technology and design, with many top brands originating here.

Women Outdoor Apparel Market Share

The global market is fragmented, with prominent players, such as Patagonia, The North Face, Columbia Sportswear, Arc'tery and Mountain Hardwear holding market share of 25-30%. These companies dominate the market due to their extensive research and development capabilities, brand visibility and strong global distribution networks within the industry.

Women Outdoor Apparel Market Companies

Major players operating in the women outdoor apparel industry include:

• Arc'teryx
• Black Diamond
• Columbia Sportswear
• Fjällräven
• Helly Hansen
• Kari Traa
• Marmot
• Mountain Hardwear
• Outdoor Research
• Patagonia
• Prana
• Rab
• REI Co-op
• Smartwool     
• The North Face
  

Women Outdoor Apparel Industry News

• In March 2023, Patagonia launched a new line of women's outdoor apparel, focusing on sustainability and eco-friendly materials. The collection, named "EcoTrail," aims to reduce environmental impact while providing high-performance gear for female outdoor enthusiasts.
  
• In June 2023, The North Face announced a partnership with renowned female athletes to co-design a new women's outdoor apparel line. This collaboration aims to address the specific needs and preferences of women in outdoor activities, ensuring both functionality and style.
  
• In September 2023, Columbia Sportswear hosted an event titled "Women in the Wild," celebrating female adventurers and showcasing their latest women's outdoor apparel collection.
  

The women outdoor apparel market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Top
  • T-Shirts
  • Tank tops
  • Sports bras
  • Jackets
  • Sweatshirts
  • Others (Track suits, Swimmer suits)
• Bottom
  • Leggings
  • Shorts
  • Sweatpants
  • Track pants
  • Others (Yoga pants, Skirts)
• Accessories

Market, By Material

• Synthetic fabrics
  • Polyester
  • Nylon
• Natural Fabrics
  • Cotton fabrics
  • Hemp
  • Bamboo
  • Wool
  • Others

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online retail
  • E-commerce
  • Company website
• Offline
  • Specialty stores
  • Mega retails stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa