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The market is fragmented, with prominent players, such as L'Oréal S. A, The Estée Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Revlon, Inc. holding a market share of 40-55%. These companies dominate the market due to their extensive research and development capabilities, strong global distribution networks, and strategic partnerships within the industry.
Major players operating in the waterproof makeup products industry include:
The waterproof makeup industry was estimated at USD 15.5 billion in 2023 and is likely to grow at over 6.21% CAGR through 2032, due to the rising demand for long-lasting and smudge-proof beauty solutions.
The face segment in the waterproof makeup market will exceed USD 10.1 billion by 2032 due to the increasing consumer demand for flawless, long-lasting coverage that can withstand various environmental challenges.
The U.S. market will exhibit a CAGR of 7.2% from 2024 to 2032 because of changing consumer preferences and lifestyles.
Anastasia Beverly Hills, LLC, Chanel S.A., Christian Dior SE, Huda Beauty Limited, Lanc