Water Purifier Market Trends

Integration of smart technologies, including IoT (Internet of Things) capabilities, allowing users to monitor and control water purification systems remotely using smartphones or other devices. For instance, in October 2023, Urban Company launched a new range of smart RO water purifiers under the sub-brand Native. The Native water purifiers come with rapid reverse rinse technology, and multi-micron filter surfaces that enable filters to last for two years, reducing the overall ownership costs for consumers. Additionally, the IoT feature available in the M2 version of the RO device can help users track real-time TDS levels, water consumption and filter life status on their Urban Company app.

Integration of water quality monitoring features that provide real-time data on water purity levels, allowing users to stay informed about the effectiveness of their water purifiers and the quality of the water they consume. For instance, in May 2023, Cloud Water Filters released the Cloud RO, an under-sink reverse osmosis filter that enables users to track water usage and quality using the Cloud application. Water quality is monitored by smart sensors, which transmit their findings to the consumer via a cloud app.