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There is an increasing preference for point-of-use (POU) water purification systems, such as under-sink filters and countertop units. These systems provide immediate access to clean water at the tap, which appeals to consumers seeking convenience and enhanced water quality in their homes. The growing awareness of the health benefits of purified water is driving this trend, as consumers become more proactive about ensuring the safety of their drinking water.
Environmental sustainability is becoming a significant consideration in the design and operation of water purification systems. There is a growing emphasis on eco-friendly technologies that minimize waste and energy consumption. For example, innovations like energy efficient. Continuous advancements in filtration technologies are shaping the market. Techniques such as nanofiltration, advanced oxidation processes, and hybrid systems combining multiple technologies are improving the efficiency and effectiveness of water purification.