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The market is fragmented, with prominent players holding a market share of 1%-5% of the total market share. Companies aim to capture market share by appealing to diverse consumer preferences, from those seeking basic functionality to those interested in high-tech styling solutions. Additionally, brands are leveraging digital marketing and e-commerce channels to reach a broader audience, while also focusing on sustainability and quality to enhance their market positioning in a competitive and fragmented landscape.
Major players operating in the washing machine industry include: