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Virtual Tourism Market Share

Report ID: GMI11673
Published Date: Oct 2024
Report Format: PDF

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Virtual Tourism Company Market Share

Dubai 360, Matterport, and YouVisit collectively held a substantial market share of over 10% in the virtual tourism industry in 2023. Dubai 360 leverages advanced panoramic photography and video technology to offer immersive 360-degree virtual tours of Dubai's key attractions. By integrating high-resolution images, interactive features, and real-time updates, the platform enhances the virtual visitor experience. Additionally, it collaborates with Dubai’s tourism sector to promote both cultural and modern landmarks, supporting broader tourism marketing efforts.

Matterport focuses on 3D digital twin technology, enabling virtual walkthroughs of destinations with high-definition, spatially accurate experiences. Their platform integrates with VR systems to enhance user immersion and allows businesses to embed virtual tours on their websites. By partnering with tourism agencies and hospitality providers, Matterport aims to create engaging, interactive experiences to boost the appeal of virtual tourism.

YouVisit uses a proprietary virtual reality platform to create immersive 360-degree experiences for global travel destinations. By integrating VR and interactive media, YouVisit provides customized virtual tours that help destinations showcase unique attractions. The company also focuses on partnerships with tourism boards and travel brands, offering accessible virtual tours across multiple digital channels to drive engagement and reach.

Virtual Tourism Market Companies

Major players operating in the virtual tourism industry are:

Dubai 360
Matterport
YouVisit
Google Earth VR
Real Tour Vision (RTV)
360Cities
TourVista
Blue Raven Studios
Kuula
Panedia

Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of virtual tourism reached USD 728.6 million in 2023 and is set to grow at a CAGR of 26.4% from 2024 to 2032, driven by the growing demand for immersive experiences among travellers.

The 360-degree virtual tours segment held the highest market share, accounting for over 45% of the market in 2023, and is expected to exceed USD 2.5 billion by 2032.

The individuals segment held around 47% of the market share in 2023, due to virtual tourism offering an affordable and convenient alternative for those who lack the financial means, time, or physical ability to travel.

The North America market accounted for 35% of the revenue share in 2023 and is poised to cross USD 2 billion by 2032, driven by high technological adoption and strong demand for innovative travel experiences.

Key players shaping the virtual tourism landscape: Dubai 360, Matterport, YouVisit, Google Earth VR, Real Tour Vision (RTV), 360Cities, TourVista, Blue Raven Studios, Kuula, Panedia.