Video Streaming Software Market Size - By Streaming Type (Live Streaming, Video-On-Demand Streaming), By Deployment Mode (On-Premises, Cloud), By Delivery Channel, By Monetization Model, By Enterprise Size, By Industry Vertical, By Offering & Forecast 2024 - 2032

Video Streaming Software Market Size

Video Streaming Software Market size was valued at USD 12.2 billion in 2023 and is expected to grow at a CAGR of over 15% between 2024 and 2032. The market for video streaming software has grown dramatically due to the need for Over-the-Top (OTT) services. OTT platforms use the internet to directly distribute video content to users, doing away with more conventional channels such as cable or satellite TV. Video streaming software is in high demand due to the movement in consumer behavior toward on-demand viewing, personalized content libraries, and flexible viewing options.
 

OTT service providers need advanced software solutions that can manage the transmission of content on a wide scale, support a variety of devices (including tablets, smartphones, and smart TVs), and guarantee flawless playing under a range of network conditions. Furthermore, video streaming software needs to be able to distribute content to a variety of geographic locations while considering the preferences of various cultures, languages, and subtitle systems.
 

The video streaming software market has experienced a notable upswing due to the widespread use of live streaming in a variety of contexts, including corporate events, concerts, sporting events, gaming, and social media interactions. A sense of immediacy and interaction that traditional media cannot match is created by live streaming, enabling viewers to connect in real time with materials and creators.
 

Live broadcasting has become more accessible owing to platforms, such as Twitch, YouTube Live, and Facebook Live, which do not require expensive infrastructure to reach audiences across the world for people and businesses of all sizes. Video streaming software for live streaming must include adaptive bitrate streaming, low-latency transmission, and powerful content moderation features to guarantee seamless and safe live broadcasts. The growth of virtual events, influencer marketing, and hybrid in-person/virtual encounters emphasizes the significance of scalable and dependable video streaming even more.
 

For instance, in January 2022, Brightcove Inc., a major commercial video supplier, announced that TrotsVision, a live and on-demand "always on" channel powered by Brightcove technology, was relaunched by Harness Racing Victoria. Fans of Australian harness racing may watch live and on-demand coverage from 27 clubs, as well as exclusive behind-the-scenes videos and inside looks at all the activities that go place in between races.
 

A smooth user experience and top-notch service are essential in the video streaming software market. Consumers anticipate high-quality video streaming across a range of devices and network circumstances, with minimum buffering and seamless playback. Video streaming software must use adaptive bitrate streaming, Content Delivery Networks (CDNs), and sophisticated caching techniques to optimize content delivery.
 

Maintaining constant Quality of Service (QoS) can be difficult due to variations in internet speed, network congestion, and device compatibility problems. Frequent buffering or resolution drops are examples of poor QoS, which can negatively affect streaming platforms' reputation and revenue by increasing churn rates, irate users, and bad reviews. Video streaming software suppliers need to make significant infrastructure investments, carry out thorough testing, and keep a close eye on things to minimize these risks.
 

Video Streaming Software Market Trends

The increasing use of cloud-based solutions is one of the market's emerging trends for video streaming software. With the scalability, flexibility, and cost-effectiveness that cloud computing provides, streaming platforms may manage and distribute content without requiring a large amount of on-premises hardware. Content providers can increase their operational efficiency by using cloud-based video streaming software, which offers quick deployment, automatic updates, and seamless connection with other digital services.
 

Additionally, cloud solutions facilitate the transmission of material globally via material transmission networks (CDNs), guaranteeing minimal latency and excellent streaming quality for users everywhere. Cloud-based video streaming software is anticipated to continue driving market expansion and innovation as the demand for scalable streaming solutions increases.
 

An important development influencing the video streaming software market is the combination of AI and ML technologies. Video quality optimization, content moderation, personalized user experiences, and content suggestions are just a few of the ways that AI and ML algorithms are being used to improve streaming platforms. AI-powered analytics offer insightful information about how viewers behave, and which streaming services should be used to enhance engagement tactics, optimize content libraries, and increase revenue streams.
 

Furthermore, AI-powered video processing methods, such as facial recognition, real-time video analytics, and automated metadata creation, help with content management and operational efficiency. The incorporation of AI and ML capabilities into video streaming software is anticipated to propel competitive differentiation and improve the overall viewing experience as these capabilities advance.
 

Another developing trend in the video streaming software market is the proliferation of interactive and immersive content. Streaming platforms are progressively adding interactive elements, such as live conversations, polls, and viewer participation in real-time events, to increase viewer engagement and interaction. In addition, streaming experiences are incorporating technologies, such as Virtual Reality (VR) and Augmented Reality (AR), providing immersive 360-degree video content and interactive game experiences.
 

Broadcasters and content producers may offer distinctive and captivating experiences that set them apart from the competition in a competitive market. The market for video streaming software is predicted to develop and innovate owing to consumers' increasing need for more interactive and engaging content. This demand is being driven by the adoption of immersive technology.
 

Video Streaming Software Market Analysis

Based on the offering, the market is divided into solutions and services. The solution segment includes transcoding & encoding, video hosting, video content management, video analytics, and video security. The service segment is expected to register a CAGR of 18% during the forecast period.
 

• The service segment within the video streaming software market in North America is integral to the market’s expansion and functionality, encompassing a range of solutions that support the delivery, management, and enhancement of video content. This segment includes CDNs, transcoding and encoding services, analytics, security solutions, and customer support services.
   
• These services transform video files into a variety of formats and resolutions so that they work with a range of internet speeds and devices. Strong transcoding solutions are available from providers, such as AWS Elemental and IBM Watson Media, which improve the accessibility and caliber of video material.
   
• Services for video analytics offer insightful information on the engagement, behavior, and performance of video content. Advanced analytics solutions from firms, such as IBM and Adobe, enable content producers and distributors to better target their marketing, enhance user experiences, and expand revenue streams.

Based on streaming type, the video streaming software market is divided into live streaming and video-on-demand streaming. The video-on-demand streaming segment is expected to dominate the global market with a revenue of over USD 25 billion in 2023.
 

• The growing need for flexible and customized watching experiences is fueling the rapid expansion of the Video-on-demand (VOD) streaming market in North America. Services such as Netflix, Hulu, Disney+, and Amazon Prime Video are market leaders.
   
• These services provide customers with unlimited access to huge collections of films, TV series, documentaries, and original content. A large audience looking for entertainment that fits their schedules is drawn to the flexibility of on-demand viewing, which includes the option to pause, rewind, and fast-forward information.
   
• As subscription-based and ad-supported Video on Demand (VOD) services proliferate, they further broaden the market reach by accommodating a variety of consumer budgets and preferences. Improved video compression and variable bitrate streaming are two more developments in streaming technology that guarantee excellent viewing even on mobile devices.

North America dominated the global video streaming software market in 2023, accounting for a share of over 35%. North America's market for video streaming software is flourishing due to the region's high internet penetration rate, broad use of cutting-edge technology, and rising demand for online content. The market is dominated by big businesses, such as IBM, Akamai, Netflix, and Amazon Web Services, who provide reliable streaming solutions for both home and business use.
 

The demand for dependable and scalable video streaming systems has increased dramatically due to the emergence of OTT services and the trend toward cord cutting. The rising acceptance of live streaming for business communications, e-sports, and events is further driving video streaming software market growth. The robust media and entertainment sector in North America, along with substantial expenditures in infrastructure and technological innovation, guarantees the market's sustained growth and complexity for video streaming software in the area.
 

The U.S. is one of the largest markets for video streaming software owing to its sophisticated digital infrastructure and technologically literate populace. The market is dominated by major OTT platforms, such as Netflix, Hulu, and Disney+, increasing demand for cutting edge streaming technology. Many tech behemoths and creative entrepreneurs that support the creation of cutting-edge video streaming software are based in the U.S.
 

Software suppliers are under constant pressure to innovate in response to rising consumer expectations for flawless streaming experiences, high-definition content, and tailored recommendations. The U.S.’ regulatory framework is comparatively advantageous for digital media enterprises, hence bolstering the expansion of the business. Strong investments in cybersecurity, cloud computing, and artificial intelligence also aid the U.S. market by guaranteeing the provision of safe and high-quality streaming services.
 

For instance, in February 2022, online video platforms became more widely used by a variety of end users throughout time. With over 17.45 million followers, Ninja held the title of most popular live streamer on Twitch.
 

Japan's excellent technology industry and high internet penetration rates are driving the country's rapid growth in the video streaming software market. High-end video content and state-of-the-art technology are highly preferred by Japanese customers, fueling the need for sophisticated streaming solutions. Robust streaming software is required to manage massive audience and different content on popular platforms, such as AbemaTV, and international players such as Netflix and Amazon Prime Video.
 

The nation has a robust mobile gaming culture that includes streaming videos, with smartphones and tablets being the primary platforms for consumption. Although there may be obstacles in the form of complicated content licensing laws and regulatory issues, Japan's emphasis on innovation and quality drives the business forward. Demand both domestically and internationally is increased by the streaming services' incorporation of anime and other culturally relevant programming.
 

With a population that has a strong taste for digital content and a top-notch internet infrastructure, South Korea is a global leader in video streaming software. Smooth streaming is made possible by the nation's highly developed broadband networks and extensive 5G adoption. International services, such as YouTube and Netflix, are used extensively, as well as South Korean platforms such as Naver TV and KakaoTV.
 

The demand for K-pop, K-dramas, and esports streaming is enormous both locally and internationally, requiring sophisticated software that can manage heavy traffic and deliver excellent video quality. Favorable regulations and government assistance for the tech sector contribute to the market's continued expansion. Personalized and effective video streaming solutions are made possible by South Korea's emphasis on innovation, especially in the areas of big data and Artificial Intelligence (AI).
 

Due to its enormous population and rising internet penetration, China has one of the largest and fastest-growing markets for video streaming software worldwide. Prominent Chinese platforms, such as iQIYI, Tencent Video, and Youku, hold a dominant position in the video streaming software market, providing an extensive range of content ranging from live sports and movies to TV series and user-generated videos.
 

Streaming performance is greatly enhanced by the rapid development of 5G networks and the Chinese government's support for digital innovation. Nevertheless, the industry has difficulties, such strict legal restrictions and content filtering, necessitating the inclusion of strong compliance elements in streaming software. The need for adaptable and scalable software solutions is fueled by the increase in mobile internet usage and the incorporation of social media with streaming services.
 

Video Streaming Software Market Share

IBM and Akamai Technologies held a significant share of over 10% in the video streaming software industry. With its IBM Watson Media platform, which offers complete live and on-demand video streaming solutions, IBM has a sizable market share in video streaming software. Watson Media provides services including video analytics, targeted content delivery, and automated closed captioning by utilizing IBM's cloud infrastructure and AI capabilities.
 

With the help of IBM's enterprise-grade solutions, businesses in a variety of sectors, such as corporate communications, education, and media and entertainment, can effectively manage, distribute, and monetize their video content. The platform is a top option for companies wishing to improve their video streaming capabilities owing to its strong security, scalability, and integration with other IBM technologies. IBM's notable stake in the industry is a result of its robust market presence, wealth of experience in corporate solutions, and ongoing innovations in AI and cloud technologies.
 

The Akamai Intelligent Edge Platform, which is well-known for its CDN capabilities, gives Akamai Technologies a significant video streaming software market share in the video streaming software sector. With a seamless viewing experience even during periods of high traffic, Akamai's infrastructure optimizes content delivery, lowers latency, and boosts security to guarantee high-quality video streaming. OTT providers and broadcasters may efficiently reach a global audience with the help of Akamai's media delivery technologies, which support a wide range of video formats and devices.
 

Akamai is a market leader in video streaming owing to its low latency streaming capabilities and emphasis on security. Other security features include content protection and anti-piracy techniques. With collaborations with major content suppliers and broadcasters, Akamai maintains a considerable market share owing to its extensive network infrastructure, ongoing technological improvements, and market share.
 

Video Streaming Software Market Companies

Major players operating in the video streaming software industry are:

• IBM
• Akamai Technologies
• Brightcove Inc.
• Vimeo
• Kaltura
• Haivision
• Wowza
   

Video Streaming Software Industry News

• In April 2023, The Walt Disney Company's Disney+ streaming service was acquired by Hulu, LLC. This acquisition assisted Hulu in growing its library of content and taking on other significant streaming services such as Netflix and Amazon Prime Video.
   
• In January 2022, TrotsVision by Harness Racing Victoria, a live and on-demand channel driven by Brightcove technology, was relaunched, according to Brightcove Inc. In-between-race experiences were made immersive for Australian harness racing enthusiasts by TrotsVision, which provided live and on-demand programming from 27 clubs, including behind-the-scenes video.
   

The video streaming software market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Offering

• Solution
  • Transcoding & encoding
  • Video hosting
  • Video content management
  • Video analytics
  • Video security
  • Others
• Service

Market, By Streaming Type

• Live streaming
• Video-on-demand streaming

Market, By Deployment Mode

• On-premises
• Cloud

Market, By Monetization Model

• Subscription-based
• Advertising-based
• Transaction-based

Market, By Delivery Channel

• Web-based delivery
• Mobile app delivery

Market, By Vertical

• BFSI
• Academia & Education
• Healthcare
• Government
• Media & Entertainment
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA