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Cloud-based video encoding services are gaining momentum owing to their scalability, flexibility, and cost-effectiveness. These services allow for dynamic allocation of resources to handle varying workloads, from live streaming to on-demand video processing. The shift toward cloud encoding also facilitates remote work and collaboration, a critical capability in today's increasingly digital and distributed work environments.
Artificial Intelligence (AI) and Machine Learning (ML) are being integrated into video encoding processes to optimize encoding settings, enhance video quality, and reduce file sizes. AI algorithms can analyze video content in real-time to make intelligent decisions about compression, bit allocation, and resolution adjustments, improving efficiency and viewer experience.
Video encoders market size crossed USD 2.5 billion in 2023 and is expected to register over 5.5% CAGR from 2024-2032 owing to the growing shift in how consumers access entertainment, with a clear preference for streaming services over traditional broadcast and cable TV worldwide.
The multi-channel segment recorded over 5% CAGR from 2024-2032 due to rapid growth of over-the-top (OTT) streaming services, underscoring the importance of multi-channel video encoders.
Harmonic Inc., CommScope Holding Company Inc., Mediakind, Cisco Systems Inc., Imagine Communications Corp., Hangzhou Hikvision Digital Technology Co., Ltd., and Telairity (VITEC), are some of the major video encoders companies worldwide.
North America video encoders industry recorded over 30% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to a surge in demand for streaming services, including OTT platforms in the region.