U.S. Healthcare Discount Plan Market Size

U.S. Healthcare Discount Plan Market Size

U.S. Healthcare Discount Plan Market size was valued at USD 1.9 billion in 2023 and is expected to grow at a CAGR of 9.9% from 2024 to 2032. The continuous increase in healthcare expenses, coupled with the shift toward consumer-centric healthcare, are significant drivers of the growth of the healthcare discount plan market in the U.S.

The continuous increase in healthcare expenses in the U.S. is significantly driving the growth of the healthcare discount plan market, as more individuals seek affordable alternatives to traditional health insurance. Rising costs of medical services, prescription drugs, and administrative expenses, along with an aging population requiring more healthcare, are key factors contributing to the surge in healthcare expenses. For instance, according to the Centers for Medicare & Medicaid Services (CMS), U.S. healthcare spending reached approximately USD 4.3 trillion in 2021, accounting for nearly 18.3% of the nation's GDP, underscoring the growing financial burden on consumers. This upward trend is pushing more people towards healthcare discount plans as a cost-saving measure.
 

A healthcare discount plan is a membership-based program that provides individuals and families with access to discounted rates on various healthcare services and products. Unlike traditional health insurance, which covers or reimburses the cost of medical care, a healthcare discount plan allows members to pay reduced fees for several services. Members typically pay a monthly or annual fee to join the plan and receive discounts on healthcare services at the point of care.