U.S. Equestrian Apparel Market - By Product (Top wear, Bottom wear, Others), By Consumer Group, By Apparel Type, By Category, By Price Range, By Distribution Channel & Forecast, 2024 – 2032

U.S. Equestrian Apparel Market Size

U.S. Equestrian Apparel Market was valued at USD 1.7 billion in 2023 and is anticipated to register a CAGR of 5.9% between 2024 & 2032. Driven by a growing enthusiasm for equestrian sports, the market is on the rise.
 

According to the United States Equestrian Federation, participation in equestrian activities has increased by 15% over the past five years. This surge is especially pronounced among women and younger individuals, who are diving into activities like dressage, show jumping, and casual horseback riding. With this uptick in participation, there's a heightened demand for specialized equestrian apparel that seamlessly blends style with functionality. Consequently, the market has flourished, catering to the unique requirements of equestrian enthusiasts, from safety gear and competition outfits to everyday riding apparel.
 

Equally pivotal to this growth is the evolution of performance fabrics in equestrian apparel. The American Apparel and Footwear Association reports that innovations in fabric technology have led to a 20% increase in the adoption of advanced materials. Manufacturers are focusing on cutting-edge materials that enhance comfort, breathability, and moisture management. These advancements resonate with riders who prioritize both performance and comfort. This embrace of high-performance fabrics has spurred consumer interest, with riders eager to invest in gear that improves their riding experience. Moreover, as consumers grow more aware of the environmental impact of their purchases, there's a noticeable shift towards sustainable and eco-friendly materials in the market.

One of the challenges in the market several challenges, with one of the most significant being the high cost of production and materials. Equestrian clothing often requires specialized, durable, and performance-enhancing fabrics that can withstand the rigors of riding while providing comfort and safety. These high-quality materials, coupled with the need for precise manufacturing techniques, result in higher production costs. This, in turn, leads to more expensive products, which can limit the market to a niche segment of consumers who are willing and able to pay premium prices. The high cost can be a barrier for entry-level participants or casual riders, potentially slowing market growth.
 

U.S. Equestrian Apparel Market Trends

One prominent trend is the The U.S. equestrian apparel industry is witnessing several notable trends, one of which is the growing emphasis on sustainability. As consumers become more environmentally conscious, there is increasing demand for eco-friendly equestrian clothing made from sustainable materials such as organic cotton, recycled fabrics, and biodegradable fibers. Brands are responding by launching collections that prioritize ethical sourcing and environmentally responsible manufacturing processes. This trend not only appeals to the environmentally aware consumer but also aligns with broader industry movements towards sustainability, helping to differentiate brands in a competitive market.
 

Another significant trend is the integration of technology into equestrian apparel. Innovations such as smart fabrics that regulate temperature, offer UV protection, or incorporate wearable tech are becoming more prevalent. These advanced materials and technologies enhance rider comfort and performance, making them highly sought after in both competitive and recreational riding circles. Additionally, the trend towards customization is gaining traction, with riders increasingly looking for apparel that reflects their personal style or offers specific functional features tailored to their needs. This focus on technology and personalization is helping to drive innovation in the market and cater to the evolving preferences of modern equestrians.
 

U.S. Equestrian Apparel Market Analysis

Based on product, the market is segmented into top wear, bottom wear and others. Top wear segment dominated the market in 2023, generating a revenue exceeding USD 850.7 million, and is expected to reach USD 1.4 billion by 2032. Top wear holds a dominant position in the U.S. equestrian apparel industry due to its essential role in both functionality and style for riders. Riding tops, such as jackets, shirts, and vests, are crucial for providing comfort, protection, and freedom of movement during various equestrian activities. These garments are often designed with technical features like moisture-wicking fabrics, UV protection, and stretchable materials, which enhance the riding experience by keeping the rider comfortable and allowing for ease of motion. The versatility of top wear, suitable for different riding disciplines and weather conditions, further reinforces its dominance in the market.
 

Based on consumer group, the U.S. equestrian apparel market is classified into male, female and children. Male dominated the market in 2023, generated revenue exceeding USD 1 billion, and is expected to reach USD 1.7 billion by 2032. Men’s dominance as a consumer group has been driven by their participation in these traditional equestrian sports, where the demand for specialized and tailored apparel is high. Male riders often require specific types of gear, such as tailored breeches, competition jackets, and protective equipment, which has historically catered to their needs more robustly than women’s or unisex lines. Additionally, male equestrians have typically shown a preference for high-quality, durable, and performance-oriented apparel, which has further established their influence in the market.
 

U.S. Equestrian Apparel Market Share

The market is fragmented, with prominent players, such as Ariat International, Inc., Kerrits, Noble Outfitters, Romfh Equestrian Apparel, Tailored Sportsman holding a market share of 30-35%. These companies dominate the market due to their extensive research and development capabilities, strong global distribution networks and strategic partnerships within the industry.
 

U.S. Equestrian Apparel Market Companies

Major players operating in the market include:

• Ariat International, Inc.
• Charles Owen
• Devon-Aire
• Dublin
• Goode Rider
• Horze
• Irideon
• Kerrits
• Noble Outfitters
• Ovation Riding
• RJ Classics
• Romfh Equestrian Apparel
• Samshield
• Tailored Sportsman
• Tredstep Ireland
   

U.S. Equestrian Apparel Industry News

• In March 2024 Romfh Equestrian Apparel launched a new collection in early 2024 that includes eco-friendly and performance-oriented products. The new collection is designed to meet the evolving preferences of riders seeking both sustainability and high-performance features in their equestrian apparel.
   
• In 2023, Ariat International, Inc. launched a new line of equestrian apparel featuring advanced technology such as smart fabrics and wearable tech. This initiative aimed to enhance rider performance and comfort, reflecting the company's commitment to innovation in the equestrian apparel market.
   

The U.S. equestrian apparel market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Top wear
  • Show shirts
  • Polo shirts & tops
  • Show jackets
  • Other (Outwear, etc.)
• Bottom wear
  • Breeches/Riding pants
  • Tights
  • Others (Thermal, etc.)
• Others (Socks, etc.)

Market, By Consumer Group

• Male
• Female
• Children

Market, By Apparel Type

• Sustainable
• Unsustainable

Market, By Category

• Professional rider
• Recreational rider

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce websites
  • Company websites
• Offline
  • Specialty stores
  • Hypermarkets & supermarkets
  • Others (Departmental Stores, etc.)

The above information is provided for the countries:

• U.S.