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U.S. Car Rental Market Share

Report ID: GMI12307
Published Date: Nov 2024
Report Format: PDF

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U.S. Car Rental Market Share

U.S. Car Rental Company Market Share, 2024

Enterprise and Avis Budget Group hold a market share of over 40% in the U.S. car rental industry. Enterprise focuses on its strong customer service and extensive network of locations. The company also invests heavily in building a robust presence at airports, neighborhoods, and key travel hubs, making it convenient for customers to access rentals. Additionally, Enterprise has expanded its fleet diversity, offering everything from economy cars to SUVs and luxury vehicles, catering to a broad range of customer needs. Their loyalty programs, such as Enterprise Plus, encourage repeat business with benefits such as upgrades and discounts.

Avis Budget Group embraces technology and digital innovation. With a strong mobile app, customers can easily book, modify, and manage rentals. Avis also offers flexible rental terms and membership programs, such as Avis Preferred, to increase customer retention. Moreover, the company is focusing on electric vehicle (EV) rentals, aligning with the growing demand for sustainable travel options.

U.S. Car Rental Market Companies

Major players operating in the U.S. car rental industry include:

Advantage Rent a Car
Alamo Rent A Car
Avis Budget
Enterprise
Fox Rent as Car
Getaround
Hertz
Midway Car Rental
Sixt

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size for car rental in U.S. reached USD 35.2 billion in 2024 and is set to grow at a 5% CAGR from 2025 to 2034, driven by increasing demand for travel and tourism.

The leisure/tourism segment held around 64% of the market share in 2024, with growth anticipated as families and groups increasingly prefer rental cars for flexibility and ease of coordination.

California accounted for 20% of the revenue share in 2024, benefiting from its status as a top travel destination with diverse attractions and well-developed infrastructure.

The key players in the industry include Advantage Rent a Car, Alamo Rent A Car, Avis Budget, Enterprise, Fox Rent a Car, Getaround, Hertz, Midway Car Rental, and Sixt.