Thermal Spa & Wellness Market
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The global thermal spa & wellness market size was valued at USD 287 billion in 2024 and is estimated to grow at a CAGR of over 3.9% from 2025 to 2034. A recent trend being observed is the growing interest of individuals in relaxation travel which in turn has been beneficial to the wellness tourism industry.
People these days are more inclined towards seeking places which give them a blend of hydrotherapy and aromatherapy along with other traditional spa services such as wellness resorts, thermal spas, and other retreat centers.
Report Attribute | Details |
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Base Year: | 2024 |
Thermal Spa & Wellness Market Size in 2024: | USD 287 Billion |
Forecast Period: | 2025 to 2034 |
Forecast Period 2023 - 2032 CAGR: | 3.9 |
2023 Value Projection: | USD 419 Billion |
Historical Data for: | 2021 - 2023 |
No of Pages: | 220 |
Tables, Charts & Figures: | 180 |
Segments Covered: | Treatment Type, Type of Facility, Age Group, Customer Preference, Consumer Group, and Region |
Growth Drivers: |
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Pitfalls Challenges: |
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Based on treatment type, the global thermal spa & wellness market is segmented in terms of aromatherapy, hydrotherapy, massage, body wraps, mud baths, facial and skin treatment, and other categories. In the year 2024, the massage therapy segment was registered to be worth USD 91 billion and is expected to maintain a steady compound annual growth rate of approximately 4.2% between 2025 and 2034.
According to consumer group, the global thermal spa & wellness market can be segmented to male and female demographics. The women segment held around 65% of the total market share in 2024 and is predicted to experience a 4% CAGR in the predicted period.
In North America, U.S. thermal spa & wellness market has recorded approximately USD 87 billion sales in 2024 due to this self-care and wellness have become integral parts of Americans’ day to day living.
North America: United States and Canada in North America has also witnessed a significant increase in thermal spa visits over the years and wellness tourism within itself has grown significantly. This region attracts both local users and even international tourists who are in search of health-oriented activities. Popular holiday states like California, Arizona and Florida have resorts that facilitate rich experiences with mineral baths, thermal spas and wellness resorts making the region one of the largest consumers of thermal spa services.
Europe: Commencing with Germany which has a cultivated reputation for spa tourism alongside a profound thermal bath tradition, Germany stands as a key player in the European Thermal Spa & Wellness domain. With many distinguished spa towns and thermal resorts, Germany has well positioned itself as a go-to region for wellness tourists globally. The growing wellness tourism industry in the country contributes a significant amount to the European economy, thus strengthening the thermal spa industry.
Asia Pacific: China is among the key players of thermal spa & wellness market within the Asia Pacific scope. China prided itself for its numerous cultural practices, most notably traditional Chinese medicine (TCM), incorporating acupuncture, cupping, and herbal treatments as wellness therapies also during their vacation. Of note, China’s wellness tourism market is already on a fast-track growth curve, supported by a growing domestic demand for health-oriented vacation trips.
Middle East: Saudi Arabia with its Vision 2030 initiative is making great contributions as well to the Middle East market. This initiative which seeks for leisure and tourism development to diversify the economy and bring hundreds of millions of international tourists lays emphasis on wellness tourism. Thermal spa and wellness services fall within this LPG vision as one of the soaring sectors.
In this market, there is stiff competition, which includes well-established multinational corporations, local suppliers, and small niche players. Thermal spa & wellness industry is fragmented with companies like Aman Resorts, Chiva-Som International Health Resort, Thermae Bath Spa, Four Seasons Hotels Limited, and Brenner’s Park-Hotel & Spa, among others.
These corporations boast of sied amount of shares in the market owing to their tremendous brand equity as well as extensive portfolios. E-commerce has expanded the channels for online sales and allowed the brands to see larger customer bases and engaged them with enhanced marketing practices.
Major players operating in the thermal spa & wellness industry are:
Market, By Treatment Type
Market, Type of Facility
Market, Age Group
Market, Customer Preference
Market, Consumer Group
The above information is provided for the following regions and countries:
Key players in the industry include Aman Resorts, Blue Lagoon, Brenners Park-Hotel & Spa, Caribbean Thermal Spa, Chiva-Som International Health Resort, Four Seasons Hotels Limited, Kempinski Hotels, Lan
The U.S. thermal spa & wellness market generated USD 87 billion in revenue in 2024 and is projected to grow at a CAGR of 4.3% from 2025 to 2034, driven by the rising importance of self-care and wellness in American lifestyles.
The massage therapy segment accounted for USD 91 billion in revenue in 2024 and is expected to grow at a CAGR of around 4.2% from 2025 to 2034, supported by its benefits in muscle relaxation, improved circulation, and mental well-being.
The global thermal spa & wellness industry was valued at USD 287 billion in 2024 and is projected to grow at a CAGR of over 3.9% from 2025 to 2034, driven by increasing consumer focus on health, relaxation, and well-being during travel.