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The global synthetic turf industry showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Shaw Sports Turf, FieldTurf, AstroTurf, Tarkett Sports, Sprinturf, and Hellas Construction. These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Major players operating in the synthetic turf industry are: