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The market is witnessing a trend toward innovative sunscreen formulations that offer advanced features such as longer-lasting protection, enhanced sweat and water resistance, and lightweight textures. Companies are investing in research and development to create products with enhanced performance.
Another growing trend in the market is collaborations between sunscreen brands and sports or outdoor lifestyle brands which are becoming more common. Limited edition products and co-branded initiatives can help create excitement and appeal to specific target demographics.
Additionally, innovative packaging options such as travel-friendly packaging, roll-on applicators, and pocket-sized tubes are gaining popularity among consumers as they provide convenience and ease of use during outdoor activities.
Sports sun care industry size was USD 1.81 billion in 2023 and is anticipated to register over 4.4% CAGR between 2024 and 2032 owing to the rising need for customized skincare formulations to provide effective sun protection for individuals engaging in sports and outdoor activities.
The lotions product type segment recorded 37.9% of the sports sun care market share in 2023 of the total market led by their rising popularity among consumers to provide various SPF levels
North America sports sun care industry size was USD 0.57 billion in 2023 due to the high participation rates in outdoor sports and the strong emphasis on sun protection in the region
The 30 to 49 SPF level segment may reach USD 1.3 billion by 2032 owing to their ability to render slightly higher level of UVB protection in environments with intense sunlight or prolonged outdoor exposure.