Spain Nicotine Pouches Market – By Type, By Nicotine Content, By Category, By Consumer Group, By Distribution Channel–Forecast, 2025 - 2034

Spain Nicotine Pouches Market Size

The Spain nicotine pouches market was estimated at USD 150.8 million in 2024. The market is expected to grow from USD 172.4 million in 2025 to USD 774.6 million in 2034, at a CAGR of 18.2%. The increasing awareness of the health risks associated with smoking has led consumers in Spain to seek safer alternatives for nicotine consumption. Nicotine pouches, being smokeless and discreet, offer a less harmful option compared to traditional tobacco products. This shift towards health-conscious choices has significantly contributed to the growing popularity of nicotine pouches in the Spanish market.
 

The expansion of flavor varieties in nicotine pouches has been a significant driver of market growth in Spain. Manufacturers have introduced a wide range of flavors, such as mango, citrus, and berry, to cater to diverse consumer preferences. This flavor innovation not only attracts new users but also enhances the overall user experience, making nicotine pouches more appealing to a broader audience.
 

The Spanish government has implemented a tax on vaping products and nicotine pouches, which presents a major challenge for the nicotine pouch market. As per the data reported (2025) by Global Center for Good Governance in Tobacco Control (GGTC), nicotine pouches are taxed at $0.0068 per mg of nicotine. This policy increases the cost of these products, potentially discouraging consumer adoption, especially among price-sensitive users. Additionally, the taxation aligns with broader public health objectives but could also drive some consumers toward unregulated or illicit markets. Industry stakeholders must navigate these fiscal pressures while maintaining product accessibility and compliance.
 

Spain Nicotine Pouches Market Trends

• The Spanish nicotine pouches market is undergoing significant transformations driven by recent regulatory developments. In December 2024, Spain's Ministry of Health proposed a Royal Decree aiming to impose stringent restrictions on nicotine pouches and vaping products. The decree suggests banning all flavors except tobacco and limiting nicotine content to less than 1 mg per pouch. Such measures could effectively eliminate approximately 99% of existing products from the market, as most popular brands offer nicotine strengths ranging from 3 to 20 mg per pouch.
   
• These proposed regulations have prompted industry stakeholders to reassess their product development and marketing strategies. Manufacturers may need to reformulate products to comply with the lower nicotine limits and focus on tobacco-flavored options exclusively. This shift could lead to reduced consumer appeal, given that many users prefer flavored pouches to distance themselves from traditional tobacco products. Consequently, companies might explore alternative markets or innovate within the constrained regulatory framework to maintain their consumer base.
   
• From the demand side, these regulatory changes are likely to influence purchasing behaviors and perceptions of nicotine pouches. The restriction to tobacco flavors and lower nicotine content may diminish the attractiveness of these products, potentially leading users to revert to more harmful tobacco consumption methods or seek unregulated alternatives.
   

Spain Nicotine Pouches Market Analysis

• The market by type is segmented into flavored and non-flavored.
   
• In 2024, the flavored segment dominated the market, generating a revenue of USD 150.8 million. This segment is projected to reach USD 570.5 million by 2034.
   
• Flavored nicotine pouches have dominated the market in Spain primarily because they offer an appealing alternative to the traditional tobacco taste. Many consumers, particularly those transitioning from smoking or vaping, prefer flavors like mint, citrus, and berry, as they reduce the harshness of nicotine intake and make the experience more enjoyable. The availability of diverse flavors has also attracted new users who may have been hesitant to try nicotine products with a strong tobacco taste.
   
• The sensory experience of flavors plays a crucial role in nicotine consumption habits. Flavored nicotine pouches provide a refreshing and less intrusive experience compared to traditional tobacco products, making them more socially acceptable. The cooling sensation of mint or the fruity notes of berry-flavored pouches can enhance user satisfaction, leading to higher retention rates among consumers. This aligns with broader industry trends where flavored nicotine alternatives, such as vaping products, have consistently outperformed unflavored or tobacco-only options in user preference surveys.
   

• Based on the consumer group the Spain nicotine pouches market is categorized into men and women.
   
• Men dominate this market, accounting for 68% of the market share in 2024, and are projected to reach USD 529.4 million by 2034.
   
• Men in Spain, as in many other regions, have historically had higher nicotine consumption rates than women. According to global health reports, men are more likely to use nicotine products due to social, psychological, and habitual factors. Nicotine pouches provide a discreet, smokeless alternative that aligns with the needs of male consumers who may be transitioning away from smoking or seeking a convenient nicotine source in professional and social settings.
   

Spain Nicotine Pouches Market Share

• The top 5 companies in the market such as British American Tobacco (BAT), Japan Tobacco International (JTI), PHILIP MORRIS INTERNATIONAL, Swedish Match, and GN Tobacco hold a market share of 20%-25%.
   
• 22nd Century Group acquired GVB Biopharma, a leader in hemp-derived active ingredients, to diversify product offerings. The company launched VLN cigarettes with reduced nicotine content, targeting health-conscious consumers.
   
• British American Tobacco (BAT) invested heavily in new category products like vapes and oral nicotine. Expanded operations in emerging markets to counter declining traditional sales.
   

Spain Nicotine Pouches Market Companies

British American Tobacco (BAT) has been aggressively expanding its presence in the smokeless and reduced-risk product segment to counter the decline in traditional cigarette sales. BAT's Velo brand, formerly known as Epok and Lyft, has gained traction in Spain due to its commitment to quality, innovation, and a wide product range. Velo's sponsorship of the McLaren Formula 1 team has also boosted its visibility and appeal among consumers.
 

Swedish Match offers ZYN, one of the original nicotine pouch brands, known for high-quality ingredients, refreshing flavors, and long-lasting nicotine release. ZYN's variety of flavors and nicotine strengths cater to a wide range of users, making it a popular choice in Spain.  
 

Major players operating in the Spain nicotine pouches market are:

• 22nd Century Group
• Black Buffalo Inc.
• British American Tobacco (BAT)
• GN Tobacco
• Japan Tobacco International (JTI)
• Kretek International
• NGP Empire
• QWIN
• R. J. Reynolds
• Redwood
• Rogue
• Skoal
• Swedish Match
• Turning Point Brands
   

Spain Nicotine Pouches Industry News

• As of January 1, 2025, Spain has implemented a new excise tax on e-cigarette liquids and nicotine pouches. This measure aligns with broader European efforts to regulate and tax emerging nicotine products similarly to traditional tobacco products. Prior to this, in October 2024, the Spanish government proposed taxing nicotine at $0.0068 per mg of nicotine.
   
• Additionally, in December 2024, sixteen EU countries, led by the Netherlands, urged the European Commission to update the EU's tobacco taxation law to include electronic cigarettes and other new tobacco products, highlighting a collective move towards consistent taxation across member states.
   
• In January 2025, Denssi partnered with New Generation Tobacco International (NGTI) to enter the Spanish market. This collaboration combines Denssi's expertise in high-quality nicotine products with NGTI's deep understanding of the Southwestern European markets, aiming to enhance consumer satisfaction and meet the rising interest in nicotine pouches.
   
• In September 2023, Philip Morris International (PMI) announced to acquire Swedish Match, a leading manufacturer of nicotine pouches. This USD 16 billion deal aimed to significantly boost PMI's presence in the smoke-free product market.
   
• In July 2022, British American Tobacco (BAT) reported strong growth in its modern oral products category, which includes Velo nicotine pouches.
   
• In March 2021, Swedish Match announced the expansion of its ZYN production capacity in the country. The company invested USD 100 million, responding to the rapid growth in demand for nicotine pouches in the market.
   

The Spain nicotine pouches market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Type, 2021 – 2034

• Flavored
  • Mint
  • Fruit
  • Herbal
  • Others (wintergreen, coffee, sweetners, etc.) 
• Non-Flavored

 Market, By Nicotine Content, 2021 – 2034

• Up to 5 mg
• 5 mg – 10 mg
• Above 10 mg

Market, By Category, 2021 – 2034

• Tobacco-Free
• Synthetic Nicotine

Market, By Consumer Group, 2021 – 2034

• Men
• Women

Market, By Distribution Channel, 2021 – 2034

• Online
  • E-Commerce
  • Company website
• Offline
  • Specialty vapes shops
  • Other retail stores