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Sodium lauryl ether sulfate market is fragmented with the presence of several multinational giants in the competitive landscape. Key product manufacturers include
Sodium lauryl ether sulfate industry participants bank on extensive research & development programs and business partnerships to expand their product portfolio as well as to increase their production capacities in order to maintain their market positions. For instance, BASF opened a new R&D center in India and collaborated with several Asian universities to strengthen their focus on the emerging sodium lauryl ether sulfate market. Stepan Company, in March 2014, established a R&D center in Brazil to fortify their surfactants business.