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Smart Toys Market Size
The global smart toys market size was valued at USD 19.3 billion in 2024 and is estimated to grow at a CAGR of over 14.4% from 2025 to 2034. Technological advancements, growing emphasis on STEM learning, increased parental awareness, connectivity, social media influence, and government support are driving the market
AI and robotics innovations have enabled interactive toys like Cozmo and Sphero to adapt to children's actions. Features such as voice recognition, touch sensors, and motion detection make these toys engaging and appealing. The demand for STEM-focused toys, including coding kits and robotics, is rising as parents and educators seek to integrate learning into playtime.
Furthermore, parents are prioritizing toys that combine entertainment with skill development in areas like language, math, and social interaction. The growing use of mobile devices among children has also boosted app-enabled toys that connect to smartphones or tablets, allowing parents to track progress and customize features.
Who are some of the prominent players in the smart toys industry?
Key players in the smart toys industry include Arduino, Hasbro, Lego, Mattel, MindWare, NUWA Robotics, Playmation, Playmobil, Sega Toys, Smartivity, and Sphero.
How much is the U.S. smart toys industry worth?
The U.S. smart toys market was valued at USD 4.7 billion in 2024 and is anticipated to grow at a CAGR of 14.6% from 2025 to 2034, driven by AI integration, STEM education focus, and the rising influence of smart home technologies.
What is the size of the interactive robots segment in the smart toys industry?
The interactive robots segment generated USD 6.8 billion in revenue in 2024 and is expected to grow at a CAGR of 14.8% from 2025 to 2034, as these robots offer personalized experiences by adapting to children’s emotions and learning pace.
How big is the smart toys market?
The global smart toys industry was valued at USD 19.3 billion in 2024 and is projected to grow at a CAGR of over 14.4% from 2025 to 2034, driven by technological advancements and increasing emphasis on STEM learning.