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Fitness and activity tracking is a major trend in this market with features like heart rate monitoring, sleep tracking, and calorie counting becoming standard. For instance, in January 2024, Amazfit Helio Smart Ring was announced at CES 2024 in Las Vegas. The Helio Smart Ring is focused on improving athletic performance by analyzing physical and mental data. The ring can be worn as a standalone wearable or in tandem with an Amazfit smartwatch for additional data points.