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Whistle Labs, and Wagz Inc., hold a significant market share of over 2%, offering a wide range of smart pet collars. Whistle Lab is an established brand with a history of reliable products, which helps in gaining consumer trust easily, leading to higher adoption rates.
Wagz Inc.’s strategic marketing campaigns, strong online presence, and partnerships with pet care brands and retailers help these companies reach a wide audience. Additionally, providing excellent customer support and engaging with the pet owner community through social media and events builds loyalty and positive reputation for these companies.
The major players operating in the smart pet collar industry are:
The GPS segment in market accounted for around 50% share in 2023 due to its unique capabilities and advantages for pet tracking and location monitoring.
The smart pet collar market was valued at USD 1.9 billion in 2023 and is estimated to register over 12% CAGR between 2024 and 2032 driven by increasing pet ownership worldwide.
North America smart pet collar market held over 50% share in 2023, owing to higher pet ownership rates, and strong economic conditions.
FitBark, Garmin Ltd., Link AKC, Pawtrack, PetPace, PitPat, Pod Trackers, Tractive, Wagz Inc., and Whistle Labs