Small Kitchen Appliances Market Size, By Appliances Type (Coffee Makers, Blenders, Food Processors, Toasters, Juicers, Electric Kettles, Electric Deep Fryers and Others), By Distribution Channel (Online and Offline), By End User (Residential and Commercial) Forecast 2024 – 2032

Small Kitchen Appliances Market Size

The small kitchen appliances market was valued at USD 130 billion in 2023 and is anticipated to register a CAGR of over 4.7% between 2024 & 2032. Owing to the rising disposable income and lifestyle changes, the demand for small kitchen appliances is expected to increase. The rise in disposable income has a significant impact on the small kitchen appliances market as it influences consumer behavior, encourages the adoption of advanced technologies, and drives demand for a diverse range of products.
 

As economic conditions improve and disposable income continues to rise, the market is likely to see sustained growth and innovation. In addition to an increase in purchasing power, there has been a rising preference for sustainable materials and innovation in technologies such as smart home integration, Internet of Things (IoT) & energy efficient products, which have a positive impact on the demand for small kitchen appliances.
 

Modern technological advancements in kitchen appliances are either expensive or too complex for smaller manufacturers or companies with tighter budgets to invest in. Market inflation can significantly affect consumer spending habits, making them price conscious. Consumers often compare the cost of appliances against their features and functions. Increasing focus on sustainability and environmental regulations may necessitate changes in manufacturing processes, materials & disposal practices. Adapting to these requirements while maintaining cost-effectiveness can be a challenge for machine manufacturers. Businesses that aim to add value to their customers' daily lives must strike a balance between innovation and cost.
 

Small Kitchen Appliances Market Trends

The small kitchen appliances market is witnessing the adoption of technology in kitchen appliances.  These appliances called smart appliances that can be controlled via smartphones are gaining immense popularity. With Wi-Fi connectivity, these appliances become part of the Internet of Things (IoT). Currently, consumers are looking for appliances that offer flexibility and are energy efficient. Brands are responding to this demand by using eco-friendly materials and energy-saving features in their products. The market is also witnessing an increase in health and wellness factors among consumers. The COVID-19 pandemic accelerated the importance of home-cooked meals due to the availability of easy home-cooking recipes as well as health & fitness concerns. The health risks linked with eating outside have further fueled the popularity of home-cooked meals. Thus, the demand for food preparation appliances is expected to rise over the forecast period. Many small kitchen appliance manufacturers offer customization options, allowing consumers to choose features, colors, and designs that match their personal preferences. This level of personalization helps individuals create a kitchen environment that suits their style. Premium brands such as Vitamix and Staub cater to this high-end segment, while Anova Culinary and Joule focus on users looking for specific dietary preferences.
 

Small Kitchen Appliances Market Analysis

Based on appliances type, the small kitchen appliances market can be divided into coffee makers, blenders, food processors, toasters, juicers, electric kettles, electric deep fryers, and others. Coffee makers held the dominant market share of 27 USD Billion in 2023. Coffee makers provide a quick and convenient way to brew coffee at home. With the press of a button, you can have a fresh cup of coffee in minutes, saving you time and effort, especially during busy mornings. Additionally, there has been a shift in consumer preferences towards specialty and premium coffee. Consumers are increasingly interested in high-quality, ethically sourced, and unique coffee experiences, leading to the growth of specialty coffee shops and artisanal coffee products.

Based on distribution channel, the market is categorized into online and offline. In 2023, the offline segment accounted for a market share between 65-75% of the total market. In offline stores, customers can experience product demonstrations and get a feel for the appliances. This hands-on experience can be crucial when choosing small kitchen appliances, as consumers may want to assess factors like size, weight, and ease of use which are expected to propel the segment market. Additionally, some consumers feel more comfortable with the ease of returning or exchanging products in-store compared to dealing with the process online. The ability to return or exchange a product in person can be a significant factor in purchasing decisions.
 

Based on end user, the market is divided into residential and commercial. In 2023, the residential is expected to dominate the segment market with a share between 60-70% because small kitchen appliances are typically compact and take up less counter and storage space compared to larger, more complex appliances. In homes where kitchen space is limited, these smaller devices allow for a more efficient use of available space. Additionally, Small kitchen appliances are generally more affordable than their larger counterparts. This makes them accessible to a wider range of households, including those on a budget. People can invest in specific appliances to meet their immediate needs without breaking the bank.
 

North America dominated the global small Kitchen Appliances market with a major share of 39 USD billion in 2023. This leading position is attributed to the increasing interest in Small Kitchen Appliances as expansion of electrification and urbanization have expanded in the region. Forecasts suggest that this region will command a significant share of the global market, propelled by rapid urbanization, global sport expansion, and economic growth. As urbanization gains momentum, a growing number of individuals are migrating to cities, elevating living standards, and presenting lucrative opportunities for the expansion of Small Kitchen Appliances. The rise in disposable income further contributes to this trend.
 

Small Kitchen Appliances Market Share

Major players operating in the Small Kitchen Appliances market include:

• Bajaj Electricals Ltd.
• Breville Group
• Electrolux AB
• Haier
• Havells
• KitchenAid Co., Ltd.
• LG Electronics
• Morphy Richards
• Panasonic
• Phillips
• Robert Bosch GmbH
• Samsung Electronics
• V-Guard
• Voltas
• Whirlpool Corporation
   

In 2023, dominant market players, including Bajaj Electricals Ltd., Breville Group, Electrolux AB, Haier, Havells. The top five companies collectively hold a substantial 25-30% market share. This market is a highly fragmented market. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research and development to improve their electronic products and incorporate new technologies, allowing them to stay ahead of the competition.
 

Small Kitchen Appliances Industry News

• In May 2023, Gaggenau launched the Essential Induction cooktop, which seamlessly integrates into the kitchen’s worktop and provides flexibility & cutting-edge design for culinary enthusiasts. Combining a cooktop and a worktop into one, the new Induction Cooktop is based on three visible components: a LED dot, a worktop surface, and a performance knob. By reducing components, this solution creates a minimalist design that enhances flexibility inside the kitchen.
   
• In March 2023, CGCEL acquired an 81% stake in Butterfly Gandhi Mathi Appliances. The move aimed to accelerate Crompton's go-to-market strategy, which focuses on product innovation, Butterfly's pan-India reach, cross-selling opportunities, and growth opportunities.
   
• In October 2023, Gaabor launched two new products: a vacuum cleaner and an air fryer. The vacuum cleaners feature a 400w high-performance motor, a lightweight structure with interchangeable brush heads, and a 90° floor brush that can be stored. The air fryer offers a low-fat, oil-free cooking experience, suitable for frying, grilling & pan-frying. It has a 2L capacity all-in-one small body, 800w flame power, and automatic power-off for extra safety.
   

The small kitchen appliances market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Appliances Type

• Coffee Makers
• Blenders
• Food Processors
• Toasters
• Juicers
• Electric Kettles
• Electric Deep Fryers
• Others (microwave, oven, etc.)

Market, By Distribution Channel

• Online
• Offline

Market, By End User

• Residential
• Commercial

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Rest of North America 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia    
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA