Skincare Nutritional Serum Market - By Type (Oil serums, Gel Serums, Emulsion Serums, and Others), By Usage (Vitamin Serums, Antioxidant Serums, Hydrating Serums, Anti-Aging Serums, Brightening Serums, Anti-Acne Serum, and Others), By Skin Type, By Price, Consumer Group, End User, By Distribution Channel Forecast 2024 – 2032

Skincare Nutritional Serum Market Size

Skincare Nutritional Serum Market size was valued at around USD 3.43 billion in 2023 and is anticipated to register a CAGR of 5.7% between 2024 to 2032. Driven to several reasons, including rising consumer awareness about importance of skin health, rising demand for anti-ageing product, increasing acceptance of personalized skincare.
 

The demand for eco-friendly skincare products that are made with ingredients sourced sustainably, packaged in recyclable or biodegradable materials, and manufactured using environmentally friendly processes has increased due to growing concerns about climate change, deforestation, and plastic pollution. As a result of this, skincare companies are under increasing pressure to meet customer desires for more environmentally friendly and sustainable products.
 

The market for skincare nutritional serum is also driven by the rising working women followed by increasing disposable income. According to the U.S. Bureau of Labor Statistics, the workforce participation rate for women in their prime working age hit an all-time high in June 2023, reaching 77.8%. As per the statistical office of the European Union, in 2022, the European Union employment rate for women at 69.3 %. Among the European Union Member States, the employment rate in 2022 ranged from 82.9 % in the Netherlands to 64.8 % in Italy. For instance, as per the Advanced Dermatology survey on average, Americans spend $722 on their appearance, including skin care, each year.
 

Adverse reaction or side effects emerging as one of the major barriers for skincare nutritional serum market. Beauty products such as skincare products, hair products, fragrances, oral hygiene, and nail products, which may contain toxic chemicals that can be harmful to health are used especially by women. Various toxic ingredients and hazardous chemicals used in cosmetics are incorporated in beyond acceptable limits. These chemicals may cause serious ill effects on skin and may also enter the skin and other organs causing carcinogenicity.
 

On the other hand, regulatory standards in the cosmetics industry can vary significantly across countries due to differences in laws, regulations, and cultural preferences. Appropriate knowledge of the regulations before manufacturing the product can impact the entire value chain. Regulatory Professionals with a proven track record who are aware of the Regulatory obligations and safety concerns associated with the chemicals can help to deliver safe and compliant products to the market.
 

Skincare Nutritional Serum Market Trends

Advance technology is one of the major emerging technologies for the overall skincare market. Several technologies are driving the trend of personalized skincare. For instance, machine learning technologies analyse vast amounts of data, including skin type, concerns, and environmental factors, to generate personalized recommendations for skincare products and routines. On the other hand, advanced devices such as skin scanners and digital dreamscapes provide detailed insights into skin health and condition, enabling brands to develop customized solutions.
 

By investing resources into research and development, new companies may effectively utilize these technologies to produce unique customized skincare products. Utilizing the latest innovations, and digital platforms, emerging companies may stand out from the competition and deliver customers customized skincare experiences that cater to their specific requirements.
 

Skincare Nutritional Serum Market Analysis

Based on type, the market can be segmented into oil serums, gel serums, emulsion serums, and others. In 2023, the gel serums type segment accounted for revenue of around USD 1.36 billion in the year 2023 and expected to reach around USD 2.27 billion by 2032. Traditional serums are emulsions, a mixture of water and oil held together by a compound called an emulsifier. The water and oil would separate like salad dressing without the emulsifier. Gels are water-based formulas that contain a thickener to give them a creamy consistency.
 

Gel serums are becoming the best sellers for most brands as customers appreciate the sensorial aspect that leaves no sticky tell-tale signs of applications. Gel formulations are lighter in consistency than some other skincare formulations and vehicles such as ointments. Gel serum is especially a preferred choice during hot and humid months. Gel serum have a more cooling effect than other formulations. Alcohol-based gel textures can be drying for those with sensitive or dry skin.
 

Based on consumer group, the skincare nutritional serum market is categorized into male and female. In 2023, female consumer group segment accounted for revenue of around USD 2.5 billion in the year 2023 and expected to reach USD 4.12 billion by 2032. For the broader category of skincare and beauty, the average woman leaves her home each day having used at least 16 facial care or cosmetics products and spends ~$200,000-$300,000 in a lifetime (or an estimated $250 per month) on skincare and cosmetic products.
 

On average, Americans spend $722 on their appearance, including skin care, each year, according to the Advanced Dermatology. Social standards and expectations about beauty and grooming, media influence, and personal preferences all have an impact on women's extensive usage of skincare products. Furthermore, advances in skincare technology, increasing knowledge of the significance of sun protection, and the availability of a diverse variety of skincare products tailored to different skin types and problems have all contributed to the growing popularity of skincare routines among women.
 

Asia Pacific dominated the skincare nutritional serum market with revenue of around USD 1.16 billion in the year 2023 and expected to reach around USD 1.98 billion by 2032. Rising consumer spending on skincare and rising demand for anti-ageing product in the countries like China, South Korea and Japan are the major contributor in the growth of market in Asia Pacific.
 

In South Korea, makeup, skincare, and plastic surgery have dominated social hierarchies. Young women in South Korea spend $700 a month on skincare. The market for skincare nutritional serum is also driven by the rising working women. According to the Japan Internal Affairs Ministry, the number of working women in Japan reached a record 30.35 million in 2022, marking an increase of 1.22 million from five years earlier. As per the National Bureau of Statistics China, 320 million women were employed as of 2022, accounting for 43.2 percent of the working population. Around 67.6 million female workers were employed by non-private enterprises in urban areas.
 

As a result, the factors such as rising consumer spending on skincare followed by rising demand for anti-ageing product and rising working women in countries like South Korea, Japan and China are anticipated to boost the market in Asia Pacific.
 

In terms of country, US is dominating the North America skincare nutritional Serum market with revenue of around USD 738 Million in the year 2023 and expected to reach around USD 1.19 billion by 2032. As per the Advanced Dermatology survey, average Americans spend $722 on their appearance, including skin care, each year.
 

On the other hand, market for skincare nutritional serum in Canada is growing at a noticeable rate of 5.3% CAGR. This growth is driven by rising disposable and consumer spending on skin care product. As per the MoneySense survey, nearly half of Canadians spend between $100 and $499 on skincare per year, with the remaining 40 per cent or so spending less than $99.
 

The Europe skincare nutritional serum market is expressing steadily growth with CAGR of 5.2% during 2023. The growing demand for personalized skincare is the primary factor contributing to the nutrition serum market growth in Europe region.
 

In terms of country, Germany is dominating the Europe market with revenue of around USD 155 Million in the year 2023 and expected to reach around USD 247 Million by 2032. Rising disposable income and consumer spending on beauty and skincare product are the main factor driving the market growth in Germany.
 

On the other hand, France is experiencing robust growth in skincare nutritional serum market with the CAGR of around 5.6% during the forecast period. his growth is driven by rising disposable and consumer spending on skin care product.
 

The Asia Pacific market is growing at fastest growth rate of around 6.2% with the market sharing of around 34% in the global nutrition serum market during 2023. Rising consumer awareness about importance of skin health and rising demand for anti-ageing product in countries like Japan, South Korea are the factor boosting the Asia Pacific market growth.
 

In terms of country China dominating with the overall market share of around 33% in the Asia Pacific skincare nutritional serum market. China's skincare industry has expanded rapidly in recent years, driven by rising disposable incomes, urbanization, and increased awareness among customers of skincare trends. Skincare nutrition serums are becoming increasingly popular in China, particularly among younger customers who become attracted to treatments that promise to brighten, anti-age, and nourish their skin.
 

On the other hand, India expressing fastest growth in rate of around 6.4% in 2023. This rapid growth primarily driven by rising disposable income and rising focus on personal grooming and wellness.
 

Skincare Nutritional Serum Market Share

Key players involve in the skincare nutritional serum market are AUTEUR, Jeunesse Global, LifeVantage Corporation, RETROUVE, and Susanne Kaufmann Kosmetik GmbH accounting market share of 8-12% in 2023. Leading companies have made significant investments in research and development in order to produce formulas that treat certain skin issues, including as aging, dryness, and hypersensitivity. This not only aligns with the global push towards sustainability but also helps manufacturers differentiate themselves from their competitors.
 

Skincare Nutritional Serum Market Companies

Major companies operating in the skincare nutritional serum industry include:

• Amorepacific Corporation
• AUTEUR
• EltaMD, Inc
• FIG+YARROW
• Jeunesse Global
• Kerastase
• LifeVantage Corporation
• Monpure
• NeoStrata Company, Inc.
• Oskia
• Phyt's
• RETROUVE
• Seavite Bodycare Ltd
• Susanne Kaufmann Kosmetik GmbH
• The Sabi
   

Skincare Nutritional Serum Industry News

• In March 2024, LifeVantage Corporation announce the launch of its TrueScience Activated Skin Care Collection, marking a significant advancement in skincare technology and formulation. The Collection delivers a simple regimen of multi-tasking products that meet the sophisticated needs of today’s busy consumers.
   
•  In April 2023, Kerastase has introduced a new healthy hair ritual to tackle the driest of hair, the newly optimized Nutritive Collection. Nutritive has been re-inspired with seven newly reformulated products and three new products. A hydrating split-end serum for dry hair, this formula provides high nutrition and acts as an ultra-sealing split ends concentrate, powered by a vitamin-in-oil blend, that provides two times fewer split ends and instant smoothness.
   

The skincare nutritional serum market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type, 2021 – 2032

• Oil serums
• Gel Serums
• Emulsion Serums
• Others

Market, By Usage, 2021 – 2032

• Vitamin Serums
• Antioxidant Serums
• Hydrating Serums
• Anti-Aging Serums
• Brightening Serums
• Anti-Acne Serum
• Others

Market, By Skin Type, 2021 – 2032

• Normal Skin
• Dry Skin
• Oily Skin
• Combination Skin
• Sensitive Skin

Market, By Price, 2021 – 2032

• Low
• Medium
• High

Market, By Consumer Group, 2021 – 2032

• Male
• Female

Market, By End User, 2021 – 2032

• Individuals
• Professional Salons & Spas
• Dermatological Centers

Market, By Distribution Channel, 2021 – 2032

• Online
  • E-Commerce Sites
  • Company Websites
• Offline
  • Specialty Stores
  • Mega Retail Stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA