Ski Gear and Equipment Market

Ski Gear & Equipment Market Size

The global ski gear & equipment market was valued at USD 1.79 billion in 2023 and is estimated to grow at a CAGR of over 3.6% from 2024 to 2032.

With the global winter sports, especially skiing, getting a lot of attention, there is growing need for ski equipment. Additionally, due to the booming tourism industry in places such as Europe and North America, more people are joining in on the skiing trends along with increases in their disposable income.

Ski Gear & Equipment Market Trends

• Such significant refurbishments done to the facilities aided in the growth of the skiing market by making the sport more accessible to the larger population, capturing the skiing market's attention.
  
• Over the past few years, it has been increasingly acknowledged that skiing aids in inter marketing, so the long-term market trends for skiing equipment among consumers were well driven.
  

Ski Gear & Equipment Market Analysis

• Greater emphasis on safety has influenced the sales of protective gear such as helmets, goggles, and other apparel, making considerable place in the market. Also, social media and their influencers who promote outdoor life have rendered skiing to be a fashionable thing to do. This has increased the urge to buy ski clothes and equipment, especially in younger and more sporty people.
  
• Skiing is a seasonal sport and therefore depends on some weather conditions which limits the use of equipment to winter months. Where there is no steady snow or ski facilities, the demand is lower causing variations in the market and reducing sales over the year.
  

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The ski gear and equipment category spans over ski gear, ski protective gear, and ski apparel. In this particular ski gear & equipment market, the ski gear segment put out revenue of approximately USD 971 million in the year 2023 while also being projected to grow at a CAGR of around 3.8% from 2024 till 2032.

• With the use of durable carbon fiber composites, the functionality of ski equipment has shifted and become lightweight, making it easier for beginner and veteran skiers to use.
  
• There is growing popularity of unique winter sports gear such as ski boots, adjustable ski bindings and separately fitting skiing add up to the trend of customization within the industry of.
  
• The skiers are provided with appropriate tools in order to achieve comfort and maximum efficiency while being on the slopes of the mountain. This tendency to have the exact fit required tries to perfect the ski experience thus convincing customers to buy the equipment again in return for further enhancing the revenues of the gear.
  

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Skiing is a great activity for the whole family, and the ski gear & equipment market focuses on men, women, and children. In 2023, the men segment earned approximately 52% of total ski gear revenue noted that there is around a compound annual growth rate forecasted of CAGR 3.8% for this segment.

• Typically, males within the ski community are first adopters of new technologies in sap skiing equipment such as smart helmets, tracking devices, and adjustable boots.
  
• Their high interest in high technologies motivates great demand for such products, so manufacturers have to keep innovating.
  

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The U.S. economy holds a market share of 85% roughly in the North America ski gear & equipment market. Famous ski resorts especially in the Colorado, Utha, California and Vermont attract millions of domestic and international tourists.

• These world class resorts create a skiing culture and increase the sale of ski gear and equipment. There is a huge growth in the winter tourism in US which in turn has resulted in boosting interest in skiing, snowboarding and other snow sports related activities.
  
• As a result, the trend of increased Snowsports participation saw a growth in demand for ski related gear, catering to both tourists and locals who wanted to buy or rent during their stay.
  

North America: North America is home to some of the top skiing resorts in the world: Aspen, Whistler, Vail and Jackson Hole. Roughly These skiing resorts attract millions of local and international tourists and are also the leaders for skiing tourism in the world. The Ski related equipment and gear are in very high demand and with the solid infrastructure in place this enables global exposure, which creates trends that are later followed in other areas.

Europe: Germany has a huge population of fans and active ski athletes, particularly in the Alpine area. Skiing sport is quite popular in the country, which is a reason for a high skiing participation rate which causes a healthy and constant demand for ski apparel, ski gears and equipment. Germany emerges out as one of the key countries in the European ski market due to this factor.

Asia Pacific: In the run-up to and just after the Beijing 2022 Winter Olympic Games, the Chinese government has actively promoted winter sports. Efforts of the government to increase participation in winter sports have led to remarkable expansion of the ski industry, resulting in larger demand and appeal for skis and associated gear.

Middle East: With its unique ski projects including Trojena which is part of NEOM, Saudi Arabia is attracting attention around the globe. Placing an outdoor skiing resort in the desert climate of Tabuk Province is part of a larger $500 billion luxury resort called Trojena, and such steps are progress towards changing ski culture in Saudi Arabia, creating a demand for skis and shift the perception of skiing in the region.

Ski Gear & Equipment Market Share

The global market demonstrates the presence of various players from multinational to regional and niche companies and is predominately fragmented with players such as Atomic Austria GmbH, Rossignol Group, Salomon Group, Head Sport GmbH and K2 Sports, LLC.

These companies enjoy large market shares primarily because of their extensive product and brand range. With the rise of e-commerce, new avenues for online sales have been opened, enabling brands to reach out to new audiences and increase engagement through online marketing.

Ski Gear & Equipment Market Companies

Major players operating in the ski gear & equipment industry are:

• Atomic Austria GmbH
• Black Crows Skis
• Blizzard S.p.A.
• Burton Snowboards
• Dynastar
• Elan d.o.o.
• Fischer Sports GmbH
• Head Sport GmbH
• K2 Sports, LLC
• Marker Volkl (part of Tecnica Group)
• Nordica S.p.A.
• Rossignol Group
• Salomon Group
• Scott Sports SA
• Tecnica Group S.p.A.
  

Ski Gear & Equipment Industry News

• In January 2024, Atomic Austria GmbH self-introduced as a potential market player in the ski region by launching a very competitive new freeride ski collection. This collection incorporates high-end technology and performance specifically created for a skier who is not a stranger in this sport and looks forward to exciting experiences. The equipment exhibits skis that are suitable for extreme and difficult conditions, with a focus on control, balance, and even speed when skiing through heavy powder or going down steep alp paths.
  
• In November 2023, Rossignol Group launched a rare edition of a ski with the primary idea of upholding diversity participation in outdoor recreational activity which is both a historical milestone and a critical development in the outdoor sports arena. Such an introduction deeply affirms Rossignol’s broader contrast to the skiing industry in its intention to expand and change the skiing environment. In their designs, the skis contain cultural pictorial elements aimed at raising awareness of the sport globally and not only during the winter season.
  

This ski gear & equipment market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Ski equipment
  • Ski bindings
  • Ski boots
  • Ski poles
  • Ski helmets
  • Ski goggles
  • Ski gloves & mittens
  • Others (ski bags & carriers, etc)
• Protective gear
  • Helmets
  • Face guards
  • Knee pads
  • Others (back protectors, etc)
• Ski apparel
  • Jackets
  • Pants
  • Base layers
  • Ski socks
  • Others (insulated gloves and mittens, etc)

Market, By Sport Type

• Alpine skiing
• Cross-country skiing
• Freestyle skiing
• Ski touring
• Others (telemark skiing, etc)

Market, End Use

• Men
• Women
• Kids

Market, Distribution Channel

• Online
  • E-commerce platform
  • Company websites
• Offline
  • Department stores
  • Specialty sports stores
  • Sporting goods retailers

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa