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Sandwich Maker Market Size
The global sandwich maker market size was valued at USD 3.3 billion in 2023 and is anticipated to register a CAGR of over 4.4% between 2024 and 2032. The sandwich makers’ demand has increased as these keep warm and toast sandwiches and are perfect for busy students, working professionals and even families. The trend is emerging in urban areas where convenience fuels the need for compact and versatile kitchen appliances.
To get key market trends
For instance, the National Kitchen and Bath Association claims that the use of small appliances especially sandwich makers in the kitchen surged by 15% in the last year. Sandwich makers offer an ideal solution for those who lead hectic lives as it reduces time in preparation of meals and aids in hassle-free and efficient food making.
Sandwich Maker Market Report Attributes
Report Attribute
Details
Base Year:
2023
Sandwich Maker Market size in 2023:
USD 3.3 Billion
Forecast Period:
2024 – 2032
Forecast Period 2023 - 2032 CAGR:
4.4
2023 Value Projection:
USD 4.8 Billion
Historical Data for:
2021-2023
No of Pages:
225
Tables, Charts & Figures:
275
Segments Covered:
Product Type, Material, Application, Price, Mobility Distribution channel, Region
Growth Drivers:
Rising demand for convenient appliances
Growing popularity of multifunctional appliances
Innovative product designs and features
Increased income levels
Pitfalls Challenges:
Market saturation and competition
Durability and product lifespan
What are the growth opportunities in this market?
Compact models with enhanced functionality and astounding aesthetics are being introduced to the market and all of these are in response to the growing demand. Moreover, during the product’s use appliance models with stylish and compact design come in handy as they free up precious storage space in the kitchen or apartment which is a prerequisite sought after by urban communities. Compact and easy to use sandwich makers have become popular and easily accessible in the market, easy to clean and maintain due to non-stick coatings.
A significant number of clients assume that their kitchen appliances, such as sandwich makers, are long-lasting. However, common durability challenges like broken handles, peeling non-stick coating, or poor heating, among others, can be an instant kill.
Not only do these issues impact on the overall experience for users of such products, but they also increase the chances of returns and negative feedback, both of which can stall efforts aimed at growing the brand.
The market these days is highly competitive and filled with customers' demands, some even the slightest problems with the quality of the machine could send consumers to competitors, thus stressing the importance of Leaves and maintaining their image.
Sandwich Maker Market Trends
The demand of consumers has shifted as they tend to favor sandwich makers that serve multiple purposes such as the ability to also toast, grill, and other food items. Compact expansion is rapidly becoming an available option, especially in urban regions with restraints on living areas.
The increase in population density and more people living in smaller apartments with little or no available storage space for the kitchen has shifted the popularity to sleek and compact sandwich makers.
Students and travelers who are in need for quick easy meals on the go have also been a threat to traditional sandwich maker sales as portable models have become more and more common due to the demand for versatile solutions.
Sandwich Maker Market Analysis
The trend of consumer life is becoming busy, which is especially seen in urban populations makes appliances like sandwich makers that aid in the speedy preparation of food more appealing.
The trend in the industry is changing toward multi-use systems, and now a number of sandwich maker equipment enables grilling, toasting and cooking a range of food items other than the usual sandwich.
Health-conscious consumers are also contributing to the growth of the market by purchasing sandwich makers which have nonstick coating and oil-free cooking facilities as a healthy cooking option.
Regions such as North America, China and the U.K are majorly geographically due to fast-paced lifestyles and rising disposable income levels.
Learn more about the key segments shaping this market
The product types of products in the sandwich maker market revolve around four categories, these include the panini press sandwich maker which received about USD 1.2 billion in 2023, four-triangle sandwich maker, flat surface sandwich maker and waffle sandwich maker. Its growth is set at a CAGR of 4.8% throughout the 2024-2032 period.
The other categories still hold their place as multi-functional kitchen appliances that many consumers prefer. However, in 2023, the traditional sandwich maker experienced a shift, as previously customers only sought machines with a single purpose.
Customers are increasingly looking for more advanced devices that have an involvement from meats, vegetables along with grilled wraps and sandwiches. The increase in the popularity of gourmet and cafe-style sandwiches along with the ability of the panini wire to mimic grilled restaurant experiences at home has significantly increased the market's demand.
Learn more about the key segments shaping this market
Smaller household appliances, such as sandwich makers, can be classified as residential or commercial based on the user’s application. In 2023, the residential segment held significant share in the sandwich maker market reaching 71.6% and in the time span of 2024 to 2032 is anticipated to grow at a CAGR of 4.3%, the influence of a fast-paced society predominately in families and professional workers is increasing the demand for homemade meal solutions as they are better time efficient.
Further looking at the aspect of affordability and space, sandwich makers emerge as an interesting meal preparation appliance encouraging users for everyday use.
Subsequently, the trend of working from home has exacerbated this need as users are looking for meal prep devices that do not require advanced cooking skills.
Looking for region specific data?
Sandwich makers became popular household items in North America sandwich maker market and made up 28.4% of total sales in the region in 2023 and expect this trend to continue between 2024-2032 with a 4.7% CAGR.
Busy work and family life have become a way of life in North America so the market for fast and time-efficient tools has expanded. In addition, there is a growing tendency to use small kitchen appliances, which help to prepare meals at home and are healthier to use than fast-food counterparts.
In 2023 China took 29.4% of the Asia-Pacific market. More Chinese get used to the fast and busy city life and therefore the demand for functional kitchen gadgets is getting higher, along with sandwich makers that are easy to operate and are multi-functional. Furthermore, the rise of e-commerce websites in China has also increased the availability to certain sandwich maker brands around the consumer which enabled people to learn and buy these appliances easily.
Germany as one of the largest economies in Europe has a well-established market of consumers ready for purchase of durable and multipurpose household products. In the sandwich makers market, the initiative focused on healthy nutrition coupled with the demand for easy fast meals contributed to the development of the market in the region.
Sandwich Maker Market Share
The industry, dominated by the brands Hamilton Beach, Panasonic, Philips and Shark Ninja, occupies around 10-15% of the market. This has led the manufacturers to take mergers, acquisitions, and partnership strategies in order to strengthen their position and meet consumer needs.
Sandwich Maker Market Companies
Major players operating in the sandwich maker industry include:
Bajaj Electricals
Black+Decker
Breville
Cuisinart
George Foreman
Hamilton Beach
Kenwood
Morphy Richards
Oster
Panasonic
Philips
Prestige
Russell Hobbs
Sunbeam
Tefal
Sandwich Maker Industry News
In 2024, Breville’s plurality of settings Panini Duo is set to be unveiled. breath of light design that brilliantly complements technology for floating hinges that can be adjusted to the desired height, guarantees improved temperature control and an even cooking of thick sandwiches.
The sandwich maker market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:
to Buy Section of this Report
Market, By Product Type
Panini press sandwich maker
Four-triangle sandwich maker
Flat surface sandwich makers
Other (Waffle sandwich maker)
Market, By Material
Non-Stick coating
Stainless steel
Ceramic coating
Other (aluminum)
Market, By Application
Residential
Commercial
Market, By Price
Low
Medium
High
Market, By Mobility
Countertop
Portable
Market, By Distribution Channel
Online
E-commerce platforms
Company website
Offline
Supermarkets
Kitchenware stores
Specialty appliance stores
The above information is provided for the following regions and countries:
North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
South Korea
Australia
Malaysia
Indonesia
Latin America
Brazil
Mexico
MEA
Saudi Arabia
UAE
South Africa
Author: Avinash Singh , Sunita Singh
Frequently Asked Question(FAQ) :
How much is the North America sandwich maker industry worth?+
North America's sandwich maker market accounted for a 28.4% share in 2023 and is expected to grow at a CAGR of 4.7% during the forecast period from 2024 to 2032, driven by the increasing need for efficient kitchen appliances among busy households.
Who are some of the prominent players in the sandwich maker industry?+
Major players in the sandwich maker industry include Bajaj Electricals, Black+Decker, Breville, Cuisinart, George Foreman, Hamilton Beach, Kenwood, Morphy Richards, Oster, Panasonic, and Philips.
Why is the panini press sandwich maker segment growing?+
The panini press sandwich maker segment dominated the market in 2023 with a valuation of USD 1.2 billion and is expected to grow at a CAGR of 4.8% from 2024 to 2032 due to its versatility and alignment with consumer trends for multi-functional kitchen appliances.
How big is the sandwich maker market?+
The global sandwich maker industry was valued at USD 3.3 billion in 2023 and is anticipated to register a CAGR of over 4.4% between 2024 and 2032, driven by the demand for quick and convenient meal solutions.