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Major companies operating in the sales performance management industry are:
Companies in the SPM market are employing various strategies to fortify their positions. These strategies include investing in innovative technology, expanding service offerings, enhancing customer support, and forming strategic partnerships to tap into new markets and achieve sustained growth.
The BFSI segment held a market share of 26% in 2022, due to regulatory changes and increased scrutiny requiring a transparent and accountable sales process.
North America held around 37% of the market share in 2022, as the region's highly competitive business landscape demands efficient sales processes, along with emphasis on data-driven decision-making and informed strategies.
The market size of sales performance management reached USD 2.2 billion in 2022 and is set to grow at over 16% CAGR from 2023 to 2032, attributed to the increased emphasis on sales productivity and performance across enterprises.
Anaplan, Inc., Beqom SA, Gryphon Networks, Iconixx Software Corporation, Incentive Solutions Inc., Nice Ltd., Oracle Corporation, Performio Solutions Inc., Salesforce.com Inc., SAP SE, and Varicent Software Inc.